Comments on: If everyone’s a creator, who watches? http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/ Philip Hodgetts' random thoughts and items of interest on where the industry is at, and where it might be going today and into the future. Sat, 22 Nov 2008 04:04:19 +0000 http://wordpress.org/?v=2.5 By: Peter Ralph http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-10700 Peter Ralph Sun, 27 May 2007 21:14:46 +0000 http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-10700 the sheer volume of video that is competing for viewers attention forces us as producers to get far smarter about the way we present and distribute. New media is not just old media on the net. The internet is a non-linear interactive medium. The nature of video is linear and non-interactive. This presents a profound dichotomy. Resolving this is key to our future success. the sheer volume of video that is competing for viewers attention forces us as producers to get far smarter about the way we present and distribute. New media is not just old media on the net. The internet is a non-linear interactive medium. The nature of video is linear and non-interactive. This presents a profound dichotomy. Resolving this is key to our future success.

]]> By: Tom Meegan http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-10144 Tom Meegan Tue, 01 May 2007 10:52:12 +0000 http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-10144 Another useful analogy for the proliferation of inexpensive video production tools, and the concommitent explosion of content, is the democratization of print design tools twenty years ago. When print design tools became affordable, there was a flurry of printed material that was ineffective visually. It was cute to design your own newsletter, but the truth was, most people knew the product was homemade. You were given credit for your effort, but not for your taste. So, although there was very little literacy for creating with this visual language, there was an unexpected amount of consumptive literacy. Creative literacy = Writing/Designing/Producing with coherence and skill Consumptive literacy = Reading/Viewing critically and with understanding Before long, the novelty wore off, some new talent emerged, and the world moved on. People knew how to read graphic design, but they did not know how to create it. Their attempts at design made them more astute consumers of design. They were able to read design more deeply because they had experience with trying to create it. Everyone who has tried to write a short story because they love reading fiction will recognize this revelation. Nothing is as easy as it looks, and the best way to appreciate this is to try it yourself. I think we will see video production pass through the same phase change. The consumptive literacy will go up, new talent will emerge because the tools are available, and the general population will move on to the next cool thing they could never do before. The 1% rule is likely to be a powerful predictor for how each type of media evolves. Tom Another useful analogy for the proliferation of inexpensive video production tools, and the concommitent explosion of content, is the democratization of print design tools twenty years ago.

When print design tools became affordable, there was a flurry of printed material that was ineffective visually. It was cute to design your own newsletter, but the truth was, most people knew the product was homemade. You were given credit for your effort, but not for your taste.

So, although there was very little literacy for creating with this visual language, there was an unexpected amount of consumptive literacy.

Creative literacy = Writing/Designing/Producing with coherence and skill

Consumptive literacy = Reading/Viewing critically and with understanding

Before long, the novelty wore off, some new talent emerged, and the world moved on.

People knew how to read graphic design, but they did not know how to create it. Their attempts at design made them more astute consumers of design. They were able to read design more deeply because they had experience with trying to create it.

Everyone who has tried to write a short story because they love reading fiction will recognize this revelation. Nothing is as easy as it looks, and the best way to appreciate this is to try it yourself.

I think we will see video production pass through the same phase change. The consumptive literacy will go up, new talent will emerge because the tools are available, and the general population will move on to the next cool thing they could never do before.

The 1% rule is likely to be a powerful predictor for how each type of media evolves.

Tom

]]> By: Julien McArdle http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-9546 Julien McArdle Tue, 06 Mar 2007 22:30:51 +0000 http://www.philiphodgetts.com/2007/02/27/if-everyones-a-creator-who-watches/#comment-9546 There's definitively a greater saturation these days of user-generated content. I don't think I'd compare it to literacy though. Literacy is essential in order to function in society. User generated content is very different in that regard - it's art. So while I think this kind of art is now more accessible to people, and therefore more prominent - I don't ever think it'll engulf the entire populace. There’s definitively a greater saturation these days of user-generated content. I don’t think I’d compare it to literacy though. Literacy is essential in order to function in society. User generated content is very different in that regard - it’s art.

So while I think this kind of art is now more accessible to people, and therefore more prominent - I don’t ever think it’ll engulf the entire populace.

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