Comments on: If not advertising, what?

By: Philip

Philip — Tue, 04 Dec 2007 00:31:36 +0000

Hi Jeff,

Phase One is ready to launch in Mid december with a “soft” launch (to partners and those who’ve expressed an interest at OpenTelevisionNetwork.com aka klickTab.com. Not a lot on the site at the moment but more coming mid month.

Philip

By: JeffDM

JeffDM — Mon, 03 Dec 2007 23:53:23 +0000

I realize it’s only been six months, but has there been any known progress on this front, or at least any new ideas on how to handle this issue?

It seems like a bleak future if the only hope a person has in making money on “new media” is to use it as a springboard to get a career in “old media”. The Old media empires seem to be shrinking, so there’s one incentive that’s rapidly fading. Except for short bursts, or for a few people that are extremely passionate about it, it’s too much work, too expensive and too time consuming to justify as just a hobby for the long term.

By: James Gardiner

James Gardiner — Sun, 26 Aug 2007 23:03:56 +0000

Thanks for the figures on DPB Phil,
All I can say is that I am now considering advertising with you.
It appears VERY cost effective and one of the best focused demographics available.

Thanks,
James

(P.S. get back to me with the cost of a spot please.)

By: Philip

Philip — Sun, 26 Aug 2007 22:28:50 +0000

It’s very hard to isolate figures just for the Digital Production BuZZ podcast, because our advertising revenue also comes from the weekly email blast NewBay sends out and the twice-a-month Tips and Tricks newsletters. Plus it also comes in part from the referrals through the syndicated news feed.

Collectively they take about 20 hours a week, average, and after paying sales commissions last year (the bulk of the revenue goes in sales commission) we brought in a reasonable lower-middle class income for one person from the show, a net of about $50K. The show alone never bought in more than $2K a month.

Cost out the 20 hours a week however you like, but at opportunity cost (not doing consulting for someone else) it’s not great money.

Philip

By: James Gardiner

James Gardiner — Sun, 26 Aug 2007 07:32:36 +0000

Hello Philip,
Very interesting post.
I am amazed that podcasters are still so on the back foot. Especially with such trackable statistics in the number of views.

One Podcast you appeared to leave out was, one I know you would know the numbers, and has more sponsors then any podcast I know.

Whats the turn over and production costs of Digital Production Buzz?

Its probably one of the leaders in sponsorship. So it would be interesting to know.

Thanks,
James

By: Peter Ralph

Peter Ralph — Sat, 30 Jun 2007 14:45:14 +0000

aha!

well best of luck Philip! I think it’s a long shot – as unlikely as coming back from 15-6 to beat the All Blacks.

Well maybe not quite that unlikely.

By: Philip

Philip — Sat, 30 Jun 2007 01:20:24 +0000

I don’t think anyone has done micropayments in a simple and easy way. Certainly not as easy as our patent holds. esnipe is totally not suitable for media. Nor is peppercoin, click ‘n buy et al.

Philip

By: Peter Ralph

Peter Ralph — Sat, 30 Jun 2007 00:42:54 +0000

i can’t see micropayments pay per view – even Jakob Nielsen seems to have backed off on that idea.

The technology is there – see esnipe.com for an example.

By: Philip

Philip — Fri, 22 Jun 2007 16:22:04 +0000

All first-time posters are moderated as an anti-spam measure. Once you’ve had one post approved, all subsequent comments are posted without moderation.

Otherwise we’d have several hundred spam posts a day.

Philip

By: Robert Hegyes

Robert Hegyes — Fri, 22 Jun 2007 09:15:30 +0000

Why moderate my comment? What are you afraid of… a little ultra regulation?