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	<title>Comments on: What if &#8220;video&#8221; is just another form of literacy?</title>
	<atom:link href="http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/</link>
	<description>Philip Hodgetts' random thoughts and items of interest on where the industry is at, and where it might be going today and into the future.</description>
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		<title>By: Andrea Back</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-47127</link>
		<dc:creator>Andrea Back</dc:creator>
		<pubDate>Tue, 23 Jun 2009 23:47:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-47127</guid>
		<description>I found this post when I was searching for more material on &quot;video or screen literacy&quot;. I started out reading about this through Kevin Kellys article in the New Yourk Times Magazine, Idea Lab, Nov. 23, 2008: Becoming Screen Literate. Very worthwhile reading.</description>
		<content:encoded><![CDATA[<p>I found this post when I was searching for more material on &#8220;video or screen literacy&#8221;. I started out reading about this through Kevin Kellys article in the New Yourk Times Magazine, Idea Lab, Nov. 23, 2008: Becoming Screen Literate. Very worthwhile reading.</p>
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		<title>By: Michael</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40185</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Sat, 28 Feb 2009 05:28:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40185</guid>
		<description>Well said.  Great!</description>
		<content:encoded><![CDATA[<p>Well said.  Great!</p>
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		<title>By: Norman Willis</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40178</link>
		<dc:creator>Norman Willis</dc:creator>
		<pubDate>Thu, 26 Feb 2009 19:38:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40178</guid>
		<description>This is a great thread, and lots of guys are pegging it.
Even though technology can help us close lots of gaps, and increase the capabilities of the average Joe, one still has to have something to say, and the drive to learn how to say it.  Otherwise, we need professional help.
Even with technology, no one can do everything, and only a few people can do &#039;most&#039; things.  Especially because of technology, there are more and more skills made available; and with the soon advent of the memristor (and even more advanced technology than that) it will only be all the more so.</description>
		<content:encoded><![CDATA[<p>This is a great thread, and lots of guys are pegging it.<br />
Even though technology can help us close lots of gaps, and increase the capabilities of the average Joe, one still has to have something to say, and the drive to learn how to say it.  Otherwise, we need professional help.<br />
Even with technology, no one can do everything, and only a few people can do &#8216;most&#8217; things.  Especially because of technology, there are more and more skills made available; and with the soon advent of the memristor (and even more advanced technology than that) it will only be all the more so.</p>
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		<title>By: Terence Curren</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40176</link>
		<dc:creator>Terence Curren</dc:creator>
		<pubDate>Thu, 26 Feb 2009 14:38:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40176</guid>
		<description>Philip,

     When I was teaching an editing class at Pasadena City College, I always started the semester working forward from the first films which were just  locked off shots of  a train coming towards camera, or a mule train in the mountains, etc.

     Then I would work forward and show how the language of film developed. In a practical sense, your brain shouldn&#039;t understand jumping from a long shot to a medium shot to a close-up. We train our brains to follow the language of cinema just as we train our brains to understand spoken languages.

     Everyone in modern society has the language to understand television. Some instinctively apply the tools of production and editing, just as some folks can naturally write great stories after reading enough books. For the rest of us though, learning the tricks of the trade is essential to creating good work.

     So I agree that there will always be a space for the professional who has learned those tricks through experience. For comparison, anyone can make a web page or make a flyer for their friends birthday. How come a professionally designed flyer or website looks os much better? It isn&#039;t just luck.</description>
		<content:encoded><![CDATA[<p>Philip,</p>
<p>     When I was teaching an editing class at Pasadena City College, I always started the semester working forward from the first films which were just  locked off shots of  a train coming towards camera, or a mule train in the mountains, etc.</p>
<p>     Then I would work forward and show how the language of film developed. In a practical sense, your brain shouldn&#8217;t understand jumping from a long shot to a medium shot to a close-up. We train our brains to follow the language of cinema just as we train our brains to understand spoken languages.</p>
<p>     Everyone in modern society has the language to understand television. Some instinctively apply the tools of production and editing, just as some folks can naturally write great stories after reading enough books. For the rest of us though, learning the tricks of the trade is essential to creating good work.</p>
<p>     So I agree that there will always be a space for the professional who has learned those tricks through experience. For comparison, anyone can make a web page or make a flyer for their friends birthday. How come a professionally designed flyer or website looks os much better? It isn&#8217;t just luck.</p>
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		<title>By: Rafael</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40175</link>
		<dc:creator>Rafael</dc:creator>
		<pubDate>Thu, 26 Feb 2009 08:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40175</guid>
		<description>About 20 years ago I worked as a broadcast designer in an editing facility with three 1&quot; Ampex (refrigerator size) tape decks, Grass Valley analog switchers, Quantel PaintBox, Betacams...swanky state-of-the-art gear at the time.  The  star editor and I got chummy and sometimes we&#039;d get into a heated conversations  about emerging technology. I was an early computer graphisticator of sorts and experienced how the desktop publishing revolution changed the graphics industry. Many specialized careers vanish because of this (part of my reasoning for migrating toward video). The esoteric process of typesetting and camera-ready art was officially demystified. Need a brochure? Why waste money on a graphic designer when cousin Vinny can do it? 

I was convinced that in the near future anyone would be able to shoot and edit their own video. The editor thought that was ridiculous because if ordinary people wanted to edit they would not only need special training and gear but a &quot;literacy&quot; for cinematic storytelling. I told him that may be so, but it didn&#039;t stop non-designers from using new desktop tools to be creative, especially when it&#039;s easy to use and affordable. 

I think the adoption to the vernacular of emerging technology has a profound effect on all literacy. New digital SLR cameras can shoot true 1080i HDV so photographers will now be HDTV enabled (with an array of lenses - wow!). Anyone that can use a browser and word processor can create a professional-looking Web 2.0 site.

But with all the new cool tools at our disposal it still comes down to how to express yourself, and technology has a way to go before it can think creatively for us.</description>
		<content:encoded><![CDATA[<p>About 20 years ago I worked as a broadcast designer in an editing facility with three 1&#8243; Ampex (refrigerator size) tape decks, Grass Valley analog switchers, Quantel PaintBox, Betacams&#8230;swanky state-of-the-art gear at the time.  The  star editor and I got chummy and sometimes we&#8217;d get into a heated conversations  about emerging technology. I was an early computer graphisticator of sorts and experienced how the desktop publishing revolution changed the graphics industry. Many specialized careers vanish because of this (part of my reasoning for migrating toward video). The esoteric process of typesetting and camera-ready art was officially demystified. Need a brochure? Why waste money on a graphic designer when cousin Vinny can do it? </p>
<p>I was convinced that in the near future anyone would be able to shoot and edit their own video. The editor thought that was ridiculous because if ordinary people wanted to edit they would not only need special training and gear but a &#8220;literacy&#8221; for cinematic storytelling. I told him that may be so, but it didn&#8217;t stop non-designers from using new desktop tools to be creative, especially when it&#8217;s easy to use and affordable. </p>
<p>I think the adoption to the vernacular of emerging technology has a profound effect on all literacy. New digital SLR cameras can shoot true 1080i HDV so photographers will now be HDTV enabled (with an array of lenses &#8211; wow!). Anyone that can use a browser and word processor can create a professional-looking Web 2.0 site.</p>
<p>But with all the new cool tools at our disposal it still comes down to how to express yourself, and technology has a way to go before it can think creatively for us.</p>
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		<title>By: Mark O'Connell</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40171</link>
		<dc:creator>Mark O'Connell</dc:creator>
		<pubDate>Thu, 26 Feb 2009 05:03:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40171</guid>
		<description>&quot;We may be entering an age in which visual intelligence becomes as important as verbal intelligence used to be.&quot;

I like this statement. Gets to the heart of at least part of it. When I first posed Philip&#039;s assertion I phrased it more like: &quot;Are moving images the new literature?&quot;. 

And I like this as well: &quot;Video production skills are becoming, as Philip said, nothing special, which means that a more competitive video meritocracy will be developing.&quot;

But I don&#039;t think there should be too much emphasis on &quot;competitive&quot;. What we&#039;re discussing has to do with much more then the sanctity of a particular professional group. The situation is more interesting then that.</description>
		<content:encoded><![CDATA[<p>&#8220;We may be entering an age in which visual intelligence becomes as important as verbal intelligence used to be.&#8221;</p>
<p>I like this statement. Gets to the heart of at least part of it. When I first posed Philip&#8217;s assertion I phrased it more like: &#8220;Are moving images the new literature?&#8221;. </p>
<p>And I like this as well: &#8220;Video production skills are becoming, as Philip said, nothing special, which means that a more competitive video meritocracy will be developing.&#8221;</p>
<p>But I don&#8217;t think there should be too much emphasis on &#8220;competitive&#8221;. What we&#8217;re discussing has to do with much more then the sanctity of a particular professional group. The situation is more interesting then that.</p>
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		<title>By: Mark B</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40166</link>
		<dc:creator>Mark B</dc:creator>
		<pubDate>Thu, 26 Feb 2009 01:44:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40166</guid>
		<description>We may be entering an age in which visual intelligence becomes as important as verbal intelligence used to be.

About 20 years ago I was supervising an online edit session. The editor was, I thought, the most visually talented editor in New York, and clearly much, much smarter than me. During a brief lunch break we had some fun with Trivial Pursuit, each person in the room taking turns reading the trivia questions. When our editor took his turn, he had trouble reading anything on the Trivial Pursuit card. He was barely literate.

It made me realize what a funny thing intelligence is. I thought: If this guy had been born in another era or in another place, he might have been considered some kind of idiot. In fact, he was brilliant. Maybe if he hadn&#039;t been lucky enough to work in video and eventually operate this million dollar online room, he&#039;d have been driving a cab or worse. 

Nowadays, visual intelligence is ever more important, while the tools to make something of one&#039;s visual talent are cheap.  Video production skills are becoming, as Philip said, nothing special, which means that a more competitive video meritocracy will be developing.</description>
		<content:encoded><![CDATA[<p>We may be entering an age in which visual intelligence becomes as important as verbal intelligence used to be.</p>
<p>About 20 years ago I was supervising an online edit session. The editor was, I thought, the most visually talented editor in New York, and clearly much, much smarter than me. During a brief lunch break we had some fun with Trivial Pursuit, each person in the room taking turns reading the trivia questions. When our editor took his turn, he had trouble reading anything on the Trivial Pursuit card. He was barely literate.</p>
<p>It made me realize what a funny thing intelligence is. I thought: If this guy had been born in another era or in another place, he might have been considered some kind of idiot. In fact, he was brilliant. Maybe if he hadn&#8217;t been lucky enough to work in video and eventually operate this million dollar online room, he&#8217;d have been driving a cab or worse. </p>
<p>Nowadays, visual intelligence is ever more important, while the tools to make something of one&#8217;s visual talent are cheap.  Video production skills are becoming, as Philip said, nothing special, which means that a more competitive video meritocracy will be developing.</p>
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		<title>By: Zan Shin</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40165</link>
		<dc:creator>Zan Shin</dc:creator>
		<pubDate>Thu, 26 Feb 2009 01:21:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40165</guid>
		<description>If video production becomes &quot;just another form of literacy&quot; to everyone, we can look forward to video content that is the equivalent of what texting is to comprehensible and intelligent writing. Oh, wait, we already have that in YouTube. Nevermind...the future is only yesterday squared.</description>
		<content:encoded><![CDATA[<p>If video production becomes &#8220;just another form of literacy&#8221; to everyone, we can look forward to video content that is the equivalent of what texting is to comprehensible and intelligent writing. Oh, wait, we already have that in YouTube. Nevermind&#8230;the future is only yesterday squared.</p>
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		<title>By: Robert Alon-Monks</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40164</link>
		<dc:creator>Robert Alon-Monks</dc:creator>
		<pubDate>Thu, 26 Feb 2009 00:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40164</guid>
		<description>I think there is some truth in what has been said.. however as stated the guys and girls who make a proper living out of post production will still be in demand and the skill that goes with that will be honed by the individual which will keep us employed.. I hope!!</description>
		<content:encoded><![CDATA[<p>I think there is some truth in what has been said.. however as stated the guys and girls who make a proper living out of post production will still be in demand and the skill that goes with that will be honed by the individual which will keep us employed.. I hope!!</p>
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		<title>By: Mark O'Connell</title>
		<link>http://www.philiphodgetts.com/2009/02/22/what-if-video-is-just-another-form-of-literacy/comment-page-1/#comment-40163</link>
		<dc:creator>Mark O'Connell</dc:creator>
		<pubDate>Thu, 26 Feb 2009 00:08:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=198#comment-40163</guid>
		<description>Hey Philip

The same thought crossed my mind, apparently around the same time that it did yours. There are many kinds of literacy, and I agree that video, or in a larger sense the field of moving images and sound, is one. People learn it like a native language, the basics coming as if by osmosis. With the addition of this rich visual and audio component the exchange of ideas and information can grow richer, more nuanced and complex. I look forward to seeing what&#039;s done once we quit seeing this media just in terms of traditional film and television, what has been, and begin to employ it in previously unconsidered ways.</description>
		<content:encoded><![CDATA[<p>Hey Philip</p>
<p>The same thought crossed my mind, apparently around the same time that it did yours. There are many kinds of literacy, and I agree that video, or in a larger sense the field of moving images and sound, is one. People learn it like a native language, the basics coming as if by osmosis. With the addition of this rich visual and audio component the exchange of ideas and information can grow richer, more nuanced and complex. I look forward to seeing what&#8217;s done once we quit seeing this media just in terms of traditional film and television, what has been, and begin to employ it in previously unconsidered ways.</p>
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