Comments on: What will replace advertising? http://www.philiphodgetts.com/2009/10/what-will-replace-advertising/ Philip Hodgetts Thu, 09 Feb 2012 22:12:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Philip http://www.philiphodgetts.com/2009/10/what-will-replace-advertising/#comment-59396 Philip Wed, 09 Dec 2009 16:59:47 +0000 http://www.philiphodgetts.com/?p=554#comment-59396 Thanks for the example. Philip Thanks for the example.

Philip

]]> By: Simon Morice http://www.philiphodgetts.com/2009/10/what-will-replace-advertising/#comment-59352 Simon Morice Wed, 09 Dec 2009 10:51:49 +0000 http://www.philiphodgetts.com/?p=554#comment-59352 Somewhat unsurprisingly from one perspective www.renault.tv is a channel all about Renault, their cars, their brand and what their customers do. You have to dig quite deep to get beyond the heavy branding. But there are indications that they are beginning to embrace the notion of presenting material that both Renault and their market might find informing/educating/entertaining. It's clear they are still giving in to the knee jerk PR urge of promoting at us and as yet eschew the Reithian breadth of purpose that gave the BBC such a great childhood. If they kick the corporate habit of anal preoccupation with brand then to my eyes the site will begin to gain credibility and even become useful. A little attention to production value might help too. It's a start from one of the more innovative manufacturers but I think it's currently a bit narrow and deep to build a really useful community around a URL. Corporate TV channels seem to be on the increase and I look forward to seeing how they develop because traditional TV is evidently going the way of the glacier. Somewhat unsurprisingly from one perspective http://www.renault.tv is a channel all about Renault, their cars, their brand and what their customers do.

You have to dig quite deep to get beyond the heavy branding. But there are indications that they are beginning to embrace the notion of presenting material that both Renault and their market might find informing/educating/entertaining. It’s clear they are still giving in to the knee jerk PR urge of promoting at us and as yet eschew the Reithian breadth of purpose that gave the BBC such a great childhood.

If they kick the corporate habit of anal preoccupation with brand then to my eyes the site will begin to gain credibility and even become useful. A little attention to production value might help too.

It’s a start from one of the more innovative manufacturers but I think it’s currently a bit narrow and deep to build a really useful community around a URL.

Corporate TV channels seem to be on the increase and I look forward to seeing how they develop because traditional TV is evidently going the way of the glacier.

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