Comments on: How do you turn generous offer into a PR disaster? http://www.philiphodgetts.com/2009/11/how-do-you-turn-positive-pr-into-a-disaster/ Philip Hodgetts Thu, 09 Feb 2012 22:12:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: B. http://www.philiphodgetts.com/2009/11/how-do-you-turn-positive-pr-into-a-disaster/#comment-68053 B. Wed, 24 Feb 2010 18:12:36 +0000 http://www.philiphodgetts.com/?p=566#comment-68053 It's easy to see how this could apply in post. "Could you have a cut ready for tomorrow at 5pm?" "Could you render this to a dvd preview before the end of the day?" "Can this be done by sunday?" "Can you really do the color yourself or should i get someone else?" In an effort to appear hard-working and valuable, i've many times promised things i know are barely do-able. A lot of times I managed to do them, making my employer happy. But a lot of other times I stumbled for just one second and failed the deadline-delivery-whatever. A lot of times the producer realizes you were already bending over backwards trying to get things done in time, but even then, these tiny slip-ups pile up quickly. You dont want to be known as the "relatively good but occasionally flaky" guy, dya? Over-delivering and being the hardest working mo-fo in the place is something we all should aspire to, but cross the line and you'll find yourself getting bad rep, no matter how good your intentions where. It’s easy to see how this could apply in post.

“Could you have a cut ready for tomorrow at 5pm?”
“Could you render this to a dvd preview before the end of the day?”
“Can this be done by sunday?”
“Can you really do the color yourself or should i get someone else?”

In an effort to appear hard-working and valuable, i’ve many times promised things i know are barely do-able. A lot of times I managed to do them, making my employer happy. But a lot of other times I stumbled for just one second and failed the deadline-delivery-whatever. A lot of times the producer realizes you were already bending over backwards trying to get things done in time, but even then, these tiny slip-ups pile up quickly. You dont want to be known as the “relatively good but occasionally flaky” guy, dya?

Over-delivering and being the hardest working mo-fo in the place is something we all should aspire to, but cross the line and you’ll find yourself getting bad rep, no matter how good your intentions where.

]]> By: Rob (the ironic one) http://www.philiphodgetts.com/2009/11/how-do-you-turn-positive-pr-into-a-disaster/#comment-55795 Rob (the ironic one) Wed, 04 Nov 2009 19:03:25 +0000 http://www.philiphodgetts.com/?p=566#comment-55795 Hay Philip, I have a one-strike rule with vendors. If they don't deliver, they don't get my business. So I'm with you on this. Time to read this post, 2 minutes. Time to write this comment, 3 minutes. Feeling of satisfaction, timeless. Peace, Rob:-] Hay Philip,

I have a one-strike rule with vendors. If they don’t deliver, they don’t get my business. So I’m with you on this.

Time to read this post, 2 minutes.
Time to write this comment, 3 minutes.
Feeling of satisfaction, timeless.

Peace,

Rob:-]

]]> By: Philip http://www.philiphodgetts.com/2009/11/how-do-you-turn-positive-pr-into-a-disaster/#comment-55724 Philip Tue, 03 Nov 2009 21:10:17 +0000 http://www.philiphodgetts.com/?p=566#comment-55724 The issue was that making a promise in business is poison to your business if you don't follow through. That's a business lesson for everyone, that happened to be triggered by a particularly egregious example. It's not that they didn't treat me the way I "wished to be treated", they didn't treat me with respect, or follow through on their promise. You do that, and you'll be out of business very quickly. All I'm doing here is discussing how a poorly executed offer is worse than making no offer at all. That's an objective lesson. And you will get the occasional bad-service rant here when there are business lessons to be learnt for production or postproduction. Deal with it, because they're useful lessons for those of us who are trying to build great production or post production businesses. If you're not interested don't read the articles tagged with "Business and Marketing". I only blog about customer service where it's relevant - I didn't mention the bad service from United Airlines nor the great service I got from Jet Blue because they didn't have lessons that were applicable to production or post. Philip The issue was that making a promise in business is poison to your business if you don’t follow through. That’s a business lesson for everyone, that happened to be triggered by a particularly egregious example. It’s not that they didn’t treat me the way I “wished to be treated”, they didn’t treat me with respect, or follow through on their promise. You do that, and you’ll be out of business very quickly.

All I’m doing here is discussing how a poorly executed offer is worse than making no offer at all. That’s an objective lesson.

And you will get the occasional bad-service rant here when there are business lessons to be learnt for production or postproduction. Deal with it, because they’re useful lessons for those of us who are trying to build great production or post production businesses. If you’re not interested don’t read the articles tagged with “Business and Marketing”. I only blog about customer service where it’s relevant – I didn’t mention the bad service from United Airlines nor the great service I got from Jet Blue because they didn’t have lessons that were applicable to production or post.

Philip

]]> By: Joe http://www.philiphodgetts.com/2009/11/how-do-you-turn-positive-pr-into-a-disaster/#comment-55723 Joe Tue, 03 Nov 2009 20:28:10 +0000 http://www.philiphodgetts.com/?p=566#comment-55723 Philip, I feel like 10 minutes of my life is wasted because you're angry at a vendor. I subscribe to your RSS feed not to read rants but to understand the future of post production business and technology. All you're doing here is disparaging some company (they do have some used equipment that I thought about buying, however) that didn't treat you the way you wished to be treated. Please don't do that! Philip,

I feel like 10 minutes of my life is wasted because you’re angry at a vendor. I subscribe to your RSS feed not to read rants but to understand the future of post production business and technology.

All you’re doing here is disparaging some company (they do have some used equipment that I thought about buying, however) that didn’t treat you the way you wished to be treated.

Please don’t do that!

]]>