Comments on: What if Apple or Google simply bypassed Networks and Studios? http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/ Philip Hodgetts Fri, 10 Feb 2012 17:23:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ian Wilson http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-90852 Ian Wilson Wed, 20 Jul 2011 10:31:33 +0000 http://www.philiphodgetts.com/?p=597#comment-90852 The more I think about FCPX and it's bad press, I begin to realize how smart a company Apple really is, why all the missing things? simple, want XML "there is an App for that", sound familiar ? The more I think about FCPX and it’s bad press, I begin to realize how smart a company Apple really is, why all the missing things? simple, want XML “there is an App for that”, sound familiar ?

]]> By: Ian Wilson http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-89227 Ian Wilson Wed, 16 Mar 2011 06:58:22 +0000 http://www.philiphodgetts.com/?p=597#comment-89227 Interesting way to solve the FLASH punch up. That continues to drive me to distraction. Ian Wilson OZ Interesting way to solve the FLASH punch up. That continues to drive me to distraction.
Ian Wilson
OZ

]]> By: IAN WILSON http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-89226 IAN WILSON Wed, 16 Mar 2011 06:53:06 +0000 http://www.philiphodgetts.com/?p=597#comment-89226 Interesting discussion Philip. The threat and how they use it, is what's interesting Ian Wilson Australia Interesting discussion Philip. The threat and how they use it, is what’s interesting
Ian Wilson
Australia

]]> By: Philip http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-68507 Philip Sun, 28 Feb 2010 01:06:30 +0000 http://www.philiphodgetts.com/?p=597#comment-68507 Most studios and networks haven't got the foggiest clue how to make something audiences want to watch! They go with "gut" instinct and usually get it wrong because they're so far removed from regular viewers. AT least that's my current opinion. I think it would be hard to do it worse than networks and studios do now. But really, it's a very viable "threat" if the networks start to get to hard to deal with. Philip Most studios and networks haven’t got the foggiest clue how to make something audiences want to watch! They go with “gut” instinct and usually get it wrong because they’re so far removed from regular viewers. AT least that’s my current opinion. I think it would be hard to do it worse than networks and studios do now.

But really, it’s a very viable “threat” if the networks start to get to hard to deal with.

Philip

]]> By: Stan Winston http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-68500 Stan Winston Sat, 27 Feb 2010 22:17:39 +0000 http://www.philiphodgetts.com/?p=597#comment-68500 Um no- that would be a horrible idea and a great way to burn through all those cash reserves that Apple won with hard work and innovative design. Studios lose oddles of cash through poorly conceived movies, TV shows and all the marketing that goes with it. Most studios barely eke out a profit as the few winning hits have to subsidize massive amounts of bombs. No studio has perfected the science of making every effort a success. In this sense, other than Apple TV, Apple really has made no mistakes. Apple's deal right now with iTunes is as good as it gets- it covers its costs and sells oodles of hardware. Do the right thing for stock holders and stay out of the movie/TV/music business as a label/studio. Um no- that would be a horrible idea and a great way to burn through all those cash reserves that Apple won with hard work and innovative design. Studios lose oddles of cash through poorly conceived movies, TV shows and all the marketing that goes with it. Most studios barely eke out a profit as the few winning hits have to subsidize massive amounts of bombs. No studio has perfected the science of making every effort a success. In this sense, other than Apple TV, Apple really has made no mistakes.

Apple’s deal right now with iTunes is as good as it gets- it covers its costs and sells oodles of hardware. Do the right thing for stock holders and stay out of the movie/TV/music business as a label/studio.

]]> By: Philip http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-68320 Philip Fri, 26 Feb 2010 17:16:22 +0000 http://www.philiphodgetts.com/?p=597#comment-68320 I was thinking last night about Apples share of those 10 billion songs - approx $3 billion gross less say 2% for credit card processing (they aggregate so the average will be ok) and a couple of pennies to deliver each song say another 2%. That's 4% out of their 30% so 26% gross profit or $2.6 billion. Not as much as Apple make from computers and iPods et al but still not "nothing". Not a loss as many people seem to think. Philip I was thinking last night about Apples share of those 10 billion songs – approx $3 billion gross less say 2% for credit card processing (they aggregate so the average will be ok) and a couple of pennies to deliver each song say another 2%. That’s 4% out of their 30% so 26% gross profit or $2.6 billion. Not as much as Apple make from computers and iPods et al but still not “nothing”. Not a loss as many people seem to think.

Philip

]]> By: Nate http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-68314 Nate Fri, 26 Feb 2010 16:17:52 +0000 http://www.philiphodgetts.com/?p=597#comment-68314 Apple gets 30% of all iTunes sales. 30% of 10 Billion Song Downloads, A Couple Billion Application Downloads and Who knows how many Billion Videos is alot of money. So yes ITunes is definitely a money maker. Not to mention that the iTunes delivery system has cemented the iPod int the device that everyone must have for generations to come. Apple gets 30% of all iTunes sales. 30% of 10 Billion Song Downloads, A Couple Billion Application Downloads and Who knows how many Billion Videos is alot of money. So yes ITunes is definitely a money maker. Not to mention that the iTunes delivery system has cemented the iPod int the device that everyone must have for generations to come.

]]> By: Philip Hodgetts http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-60122 Philip Hodgetts Wed, 16 Dec 2009 22:44:00 +0000 http://www.philiphodgetts.com/?p=597#comment-60122 Apple makes money selling hardware and software, and taking a cut on music sales, and a cut on app sales. The days of it being a pure-play hardware company (if it ever was) are long gone. iTunes is, actually, a money maker. Not as much as even Mac sales (yet) but it is also the biggest music retailer in the US (and probably worldwide). Philip Apple makes money selling hardware and software, and taking a cut on music sales, and a cut on app sales. The days of it being a pure-play hardware company (if it ever was) are long gone.

iTunes is, actually, a money maker. Not as much as even Mac sales (yet) but it is also the biggest music retailer in the US (and probably worldwide).

Philip

]]> By: Rob http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-60119 Rob Wed, 16 Dec 2009 22:23:05 +0000 http://www.philiphodgetts.com/?p=597#comment-60119 Apple makes its money selling hardware not content. iTunes isn't a money-maker. So would more content on iTunes sell more Apple hardware that Apple using that cache to create new, cool hardware and make its old hardware obsolete? I don't think so. Apple makes its money selling hardware not content. iTunes isn’t a money-maker. So would more content on iTunes sell more Apple hardware that Apple using that cache to create new, cool hardware and make its old hardware obsolete? I don’t think so.

]]> By: Greg http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/#comment-59605 Greg Fri, 11 Dec 2009 01:14:08 +0000 http://www.philiphodgetts.com/?p=597#comment-59605 Although NBC, ABC, WB and Sony have some of their content playing overseas, none of them have the international distribution network equivalent to Apple's iTunes Store. That's an enormous advantage for Apple. Although NBC, ABC, WB and Sony have some of their content playing overseas, none of them have the international distribution network equivalent to Apple’s iTunes Store. That’s an enormous advantage for Apple.

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