Comments on: What about the iPad and Media Production? http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/ Philip Hodgetts Thu, 09 Feb 2012 22:12:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Philip Hodgetts http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65798 Philip Hodgetts Thu, 04 Feb 2010 17:26:04 +0000 http://www.philiphodgetts.com/?p=635#comment-65798 There is a lot of potential for rich media eBooks. Check out this TechCrunch article toward the end. http://www.techcrunch.com/2010/01/26/apple-tablet-book-revolution/ Philip There is a lot of potential for rich media eBooks. Check out this TechCrunch article toward the end.

http://www.techcrunch.com/2010/01/26/apple-tablet-book-revolution/

Philip

]]> By: Bob Fitzgerald http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65769 Bob Fitzgerald Thu, 04 Feb 2010 09:36:16 +0000 http://www.philiphodgetts.com/?p=635#comment-65769 Last year I commented in an a response to your 15 July posting on what I beleive to be a good opportunity for video producers. That opportunity is content production for media rich ebooks. You commented in reply that the video content in an ebook may stifle the imagination of the reader. I certainly appreciate your point. For non-fiction ebooks however video can be a powerful enhancement. More recently you have raised some discussion on where production funding will come from in the future. I see ebook revenues as a new source of funding for video production and it is subscription based rather than advertising based funding. Since July last Harper Studios and a number of other publishing houses have published ebooks with video content and embedded links to twitter and other social networks integrated within the storyline of the publications. I beleive that this embedded active linking in ebooks satisfies CwF + RtB in that reader's interaction with social networks (Other Fans) is uniquely different in each persons experience (ie the scarce bit). I think that rich media ebooks are a good fit for the iPad. Some other ebook readers don't have video capabilities. Although the iPad not supporting PDF and Flash is a significant weakness. I'm based in Australia, we wont see the iPad released here for some months yet. I have had numerous meetings with publishing houses over the past 6 months and have now reached a contractual arrangement to produce ebook video content with one at least. We will just have to see how the market develops in time and how much new work this particular field and the iPad generates for video content producers. Last year I commented in an a response to your 15 July posting on what I beleive to be a good opportunity for video producers. That opportunity is content production for media rich ebooks. You commented in reply that the video content in an ebook may stifle the imagination of the reader. I certainly appreciate your point. For non-fiction ebooks however video can be a powerful enhancement.

More recently you have raised some discussion on where production funding will come from in the future. I see ebook revenues as a new source of funding for video production and it is subscription based rather than advertising based funding.

Since July last Harper Studios and a number of other publishing houses have published ebooks with video content and embedded links to twitter and other social networks integrated within the storyline of the publications. I beleive that this embedded active linking in ebooks satisfies CwF + RtB in that reader’s interaction with social networks (Other Fans) is uniquely different in each persons experience (ie the scarce bit).

I think that rich media ebooks are a good fit for the iPad. Some other ebook readers don’t have video capabilities. Although the iPad not supporting PDF and Flash is a significant weakness.

I’m based in Australia, we wont see the iPad released here for some months yet. I have had numerous meetings with publishing houses over the past 6 months and have now reached a contractual arrangement to produce ebook video content with one at least. We will just have to see how the market develops in time and how much new work this particular field and the iPad generates for video content producers.

]]> By: Greg http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65386 Greg Mon, 01 Feb 2010 17:14:55 +0000 http://www.philiphodgetts.com/?p=635#comment-65386 Regarding the iPad for media production, I think Apple have already sent a strong signal. iWork was rewritten for iPad, but most of iLife (iMovie, GarageBand, iDVD) was not. It suggests that Apple intends this device to be for media consumption instead of production. The potential uses for iPad on-set are very exciting! Regarding the iPad for media production, I think Apple have already sent a strong signal. iWork was rewritten for iPad, but most of iLife (iMovie, GarageBand, iDVD) was not. It suggests that Apple intends this device to be for media consumption instead of production.

The potential uses for iPad on-set are very exciting!

]]> By: Philip http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65379 Philip Mon, 01 Feb 2010 16:35:11 +0000 http://www.philiphodgetts.com/?p=635#comment-65379 I do remember shot logger Ethan (nice to catch up). There's a lot more Apple could do for integration. Philip I do remember shot logger Ethan (nice to catch up). There’s a lot more Apple could do for integration.

Philip

]]> By: Philip http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65378 Philip Mon, 01 Feb 2010 16:33:52 +0000 http://www.philiphodgetts.com/?p=635#comment-65378 A number of people are considering the iPad as a control surface - seems feasible to me. Philip A number of people are considering the iPad as a control surface – seems feasible to me.

Philip

]]> By: Phil South http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65370 Phil South Mon, 01 Feb 2010 15:29:07 +0000 http://www.philiphodgetts.com/?p=635#comment-65370 I had exactly that thought. The iPad could be the ultimate programmable control surface... I had exactly that thought. The iPad could be the ultimate programmable control surface…

]]> By: Ethan Becker http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65336 Ethan Becker Mon, 01 Feb 2010 05:20:10 +0000 http://www.philiphodgetts.com/?p=635#comment-65336 Hi Philip, It's great to read your thoughts, it's been a while! Ok, are you ready for this? I'm going to take you back. Here it comes: "Shot Logger" Remember production magic in the 1990's? It was an app for logging timecode from a camera that could be brought right into an NLE for batch digitizing. I thought about it many times with the iphone. the new editing feature on the iphone is pretty slick. So, will we see it in iPad? Well, first, Apple would need to learn a bit more about production. I still think Final Cut, while it's grown up a lot since running on windows 95 back in the macromedia days, could be more connected with the production process instead of just post. But, assume for a moment that Apple figured it out that there is more to production than just post, here are some ideas: 1: Partner with a camera company to allow the iphone or ipad to "dock" with the camera so that the camera can 2: Once I capture, I need a quick and easy way to select and trim shots for the editor. 3: I need an easy way to take the information from the shoot and transfer it to a higher end post facility 4: Let me add production notes to that media 5: Let me share clips of that media quickly (like the share with youtube)... 7: A feature that lets me order coffee and donuts while on location! Ok, those are jsut some initial thoughts. Aside from that, I don't know about editing on the tool with no mouse, but I suppose with bluetooth that would be cool. But then what would come of all the keyboard shortcuts? Oh, one more thought... with VNC viewer, I could control a remote system from the ipad. That remote system could be a full blown NLE. Clunky and slow, but makes you think. Thanks for the great post! Best, Ethan- Hi Philip,
It’s great to read your thoughts, it’s been a while! Ok, are you ready for this? I’m going to take you back. Here it comes: “Shot Logger” Remember production magic in the 1990′s? It was an app for logging timecode from a camera that could be brought right into an NLE for batch digitizing.

I thought about it many times with the iphone. the new editing feature on the iphone is pretty slick. So, will we see it in iPad?

Well, first, Apple would need to learn a bit more about production. I still think Final Cut, while it’s grown up a lot since running on windows 95 back in the macromedia days, could be more connected with the production process instead of just post. But, assume for a moment that Apple figured it out that there is more to production than just post, here are some ideas:

1: Partner with a camera company to allow the iphone or ipad to “dock” with the camera so that the camera can
2: Once I capture, I need a quick and easy way to select and trim shots for the editor.
3: I need an easy way to take the information from the shoot and transfer it to a higher end post facility
4: Let me add production notes to that media
5: Let me share clips of that media quickly (like the share with youtube)…
7: A feature that lets me order coffee and donuts while on location!

Ok, those are jsut some initial thoughts. Aside from that, I don’t know about editing on the tool with no mouse, but I suppose with bluetooth that would be cool. But then what would come of all the keyboard shortcuts?

Oh, one more thought… with VNC viewer, I could control a remote system from the ipad. That remote system could be a full blown NLE. Clunky and slow, but makes you think.

Thanks for the great post!
Best,
Ethan-

]]> By: Tony Williams http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/#comment-65328 Tony Williams Mon, 01 Feb 2010 03:13:13 +0000 http://www.philiphodgetts.com/?p=635#comment-65328 Philip, What about the prospects of the iPad as a programmable controller for actual production? Already on the music side we are seeing synths and MIDI controllers appearing on the iPhone. I imagine that when companies such as Ableton get their hands on the iPad they will be able to do amazing things with all that screen real estate. Are their hardware video and camera controllers that could end up on the iPad? How about video synths that could have a drag and drop interface to add filters and such? I don't know enough about your hardware to comment but would love to hear your thoughts. // Tony Philip,

What about the prospects of the iPad as a programmable controller for actual production?

Already on the music side we are seeing synths and MIDI controllers appearing on the iPhone. I imagine that when companies such as Ableton get their hands on the iPad they will be able to do amazing things with all that screen real estate.

Are their hardware video and camera controllers that could end up on the iPad? How about video synths that could have a drag and drop interface to add filters and such? I don’t know enough about your hardware to comment but would love to hear your thoughts.

// Tony

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