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	<title>Comments on: What is Apple doing with Final Cut Pro?</title>
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	<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/</link>
	<description>Philip Hodgetts</description>
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		<title>By: Philip</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70117</link>
		<dc:creator>Philip</dc:creator>
		<pubDate>Tue, 16 Mar 2010 16:50:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70117</guid>
		<description>QuickTime has both pluses and minuses compared with other formats. As a developer we&#039;re not seeing the timecode rounding errors and one of our core products (and an unreleased one) are 100% TC based. But gamma has been a problem, so you&#039;ll know if you stay within the proapps family of products you won&#039;t experience gamma shifts anymore. That problem has been fixed to the degree the ProApps Team can. Remember that&#039;s the only code the Pro Apps team actually control. Sadly they don&#039;t control the QT team.

philip</description>
		<content:encoded><![CDATA[<p>QuickTime has both pluses and minuses compared with other formats. As a developer we&#8217;re not seeing the timecode rounding errors and one of our core products (and an unreleased one) are 100% TC based. But gamma has been a problem, so you&#8217;ll know if you stay within the proapps family of products you won&#8217;t experience gamma shifts anymore. That problem has been fixed to the degree the ProApps Team can. Remember that&#8217;s the only code the Pro Apps team actually control. Sadly they don&#8217;t control the QT team.</p>
<p>philip</p>
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		<title>By: John T.</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70113</link>
		<dc:creator>John T.</dc:creator>
		<pubDate>Tue, 16 Mar 2010 15:38:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70113</guid>
		<description>One thing to really look at is how to solve the fundamental fiasco that is Quicktime.  I do a lot of work with QT as well as other formats, and never do I have to spend more time fixing problems than with QT - gamma shifts, timecode rounding errors... please Apple, it&#039;s been long enough, fix these problems.</description>
		<content:encoded><![CDATA[<p>One thing to really look at is how to solve the fundamental fiasco that is Quicktime.  I do a lot of work with QT as well as other formats, and never do I have to spend more time fixing problems than with QT &#8211; gamma shifts, timecode rounding errors&#8230; please Apple, it&#8217;s been long enough, fix these problems.</p>
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		<title>By: Philip</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70063</link>
		<dc:creator>Philip</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:50:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70063</guid>
		<description>If only that were universal John, if only. A film now in production in 2010 was planning to use digital betacam SD for dailies, losing all reference to original media (video and audio). Until I pointed it out, no thought had been put into determining who and how matchback would have been managed. They ultimately decided on digital dailies so metadata could be tracked via Media Composer.

Philip</description>
		<content:encoded><![CDATA[<p>If only that were universal John, if only. A film now in production in 2010 was planning to use digital betacam SD for dailies, losing all reference to original media (video and audio). Until I pointed it out, no thought had been put into determining who and how matchback would have been managed. They ultimately decided on digital dailies so metadata could be tracked via Media Composer.</p>
<p>Philip</p>
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	<item>
		<title>By: Philip</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70062</link>
		<dc:creator>Philip</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:49:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70062</guid>
		<description>The Adobe Mercury engine is indeed awesome... *if* you have one of the four supported graphics cards (just one on OS X).  I also doubt that real-time performance is the only criteria for choosing an NLE.

Philip</description>
		<content:encoded><![CDATA[<p>The Adobe Mercury engine is indeed awesome&#8230; *if* you have one of the four supported graphics cards (just one on OS X).  I also doubt that real-time performance is the only criteria for choosing an NLE.</p>
<p>Philip</p>
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		<title>By: John Miller</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70061</link>
		<dc:creator>John Miller</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:39:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70061</guid>
		<description>I agree re the metadata, however any 2nd assistant/ production assist/continuity person should always note this info anyway, and the editor gets a hard copy as backup.</description>
		<content:encoded><![CDATA[<p>I agree re the metadata, however any 2nd assistant/ production assist/continuity person should always note this info anyway, and the editor gets a hard copy as backup.</p>
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		<title>By: mpheadley</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-70060</link>
		<dc:creator>mpheadley</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:29:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-70060</guid>
		<description>FCP editors should really watch the demo videos of in development Premiere CS5 in combination with the NVidia cards. Good luck FCP!</description>
		<content:encoded><![CDATA[<p>FCP editors should really watch the demo videos of in development Premiere CS5 in combination with the NVidia cards. Good luck FCP!</p>
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		<title>By: Philip</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-69669</link>
		<dc:creator>Philip</dc:creator>
		<pubDate>Thu, 11 Mar 2010 17:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-69669</guid>
		<description>I just submitted an article for the 4th Supermeet Magazine - out at NAB in April - that deals with exactly that Dustin. How we can use and acquire that metadata and make post easier.

Philip</description>
		<content:encoded><![CDATA[<p>I just submitted an article for the 4th Supermeet Magazine &#8211; out at NAB in April &#8211; that deals with exactly that Dustin. How we can use and acquire that metadata and make post easier.</p>
<p>Philip</p>
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		<title>By: Valerian Bennett</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-69661</link>
		<dc:creator>Valerian Bennett</dc:creator>
		<pubDate>Thu, 11 Mar 2010 15:10:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-69661</guid>
		<description>I&#039;m just hoping they fix the underlying inefficiencies with the project file format. Those file sizes can grow to be absurd.</description>
		<content:encoded><![CDATA[<p>I&#8217;m just hoping they fix the underlying inefficiencies with the project file format. Those file sizes can grow to be absurd.</p>
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		<title>By: Dustin Lau</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-69636</link>
		<dc:creator>Dustin Lau</dc:creator>
		<pubDate>Thu, 11 Mar 2010 08:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-69636</guid>
		<description>The most useful application I can think of off the top of my head that currently does not already exist in NLEs for the extended metadata would be location, camera movement, face recognition, and transcribed audio once the requisite sensors (GPS/Accelerometer/face recognition engine/voice recognition) are integrated either in the camera hardware or at the ingest phase on the computer.

There is so much logging time to be saved from never having to type in location, camera movement, name of person in shot ever again.</description>
		<content:encoded><![CDATA[<p>The most useful application I can think of off the top of my head that currently does not already exist in NLEs for the extended metadata would be location, camera movement, face recognition, and transcribed audio once the requisite sensors (GPS/Accelerometer/face recognition engine/voice recognition) are integrated either in the camera hardware or at the ingest phase on the computer.</p>
<p>There is so much logging time to be saved from never having to type in location, camera movement, name of person in shot ever again.</p>
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		<title>By: Tony Williams</title>
		<link>http://www.philiphodgetts.com/2010/03/what-are-apple-doing-with-final-cut-pro/#comment-69358</link>
		<dc:creator>Tony Williams</dc:creator>
		<pubDate>Tue, 09 Mar 2010 06:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.philiphodgetts.com/?p=681#comment-69358</guid>
		<description>Phillip,

You might also want to think about which parts of Final Cut Pro might benefit from the speed increases 64 bit would bring.

(Not being a major user of FCP I can&#039;t offer an opinion.)

// Tony</description>
		<content:encoded><![CDATA[<p>Phillip,</p>
<p>You might also want to think about which parts of Final Cut Pro might benefit from the speed increases 64 bit would bring.</p>
<p>(Not being a major user of FCP I can&#8217;t offer an opinion.)</p>
<p>// Tony</p>
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