Comments on: What is my beef with advertising?

By: Philip

Philip — Tue, 20 Jul 2010 19:45:43 +0000

To date no-one that I know of has tried the no ads/$20 a month for unlimited. (Truthfully, for no ads, on demand wide choice of current and past shows, I’d pay $50.)

Currently the best alternatives seem to be either an iApp or klickTab.com (another of my companies fwiw.)

Philip

By: Chris

Chris — Tue, 20 Jul 2010 19:40:46 +0000

Makes sense to me Philip.

- Do you know of any companies that started a business model like the one your describing (like a Hulu for $20/month w/ no adds)? Did they succeed or fail and why?

- For a content producer that wants to sell/distribute their media in the way your describing, what are the best currently available avenues for doing that?

Chris

By: Philip

Philip — Tue, 20 Jul 2010 06:06:28 +0000

The thing is, if I could pay the producers directly they would be better off and I would be better off. 10c per viewer for a Daily Show would currently bring in $200,000 for each show, They get $35,000 per show from Comedy Central. The math works that way for almost any show you can name. And that’s the model I’d prefer. Pay a fair (as in what would be earned from advertising) amount for the show in a transparent manner and skip the whole “sell your eyeballs to a 3rd party” stuff we have going on.

The creators are the ones who are getting screwed by the middle man, not the audience. They get a fraction of the advertising revenue,which is a fraction of the opportunity cost to me. I’m for the producers here. Just not the network middle men who no longer have a necessary role.

Philip

By: Jason Koch

Jason Koch — Tue, 20 Jul 2010 03:18:20 +0000

So how do have your cake and eat it too?
I agree with most of what you are saying.
But what is the solution ?
If you get something for free
how is it “intrusion on my life”
As an artist and video creator I am plagued by this.
The people that create this should be paid don’t you think? (you mention it,but are you going to pay 59.40?)
“With advertising it’s just too expensive.”
maybe we can come up with a way to help the content producers and get rid of those ads all together
I hate spending my time creating those ads but they pay my bills and help fund the creative stuff that I do. I am stuck in the middle of what pays and what doesn’t with people complaining on both ends.
Your time is money so

“watching any TV is an opportunity cost. I choose to do that but I choose not to watch advertising because watching the advertising adds an additional $335 in opportunity cost to watch the advertising”

A lot of I’s but no mention of the creators?
I hope I don’t come across as flamer, I like your blog