The present and future of post production business and technology | Philip Hodgetts

Archive for April 2016

Just over 7 years ago I started identifying the types of metadata that would be useful in post production. One that particularly excited me was derived metadata: using a computer algorithm to derive useful information for use in post production. At the time the only example I could suggest was deriving location and type of location from GPS data.

We can now add another: Magic Keywords in Lumberjack System. Magic Keywords are derived from transcripts and are an addition to Transcript mode, added to Lumberjack at NAB 2015.

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A recent articles, and project, demonstrate an increasing trend to automate certain types of production: generally that which is highly predictable. One example uses new technology to build news videos from text articles; the other builds multiple videos based on the same XML template.

These types of technologies are but another in a series of developments on templatorization or automatic editing. Naturally, at the heart of all automated processes is metadata.

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April 2016
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