CAT | The Business of Production
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Episode 43: The trend to reality TV
No comments · Posted by Philip in Interesting Technology, Item of Interest, Metadata, The Business of Production
Episode 43: The trend to reality TV http://t.co/ov9N3zA5
Terence and Philip start with a discussion of why we’re trending toward reality Television away from scripted. What are the implications for workflows? Where is the distinction between documentary and reality?
There’s a discussion on reality TV production techniques. Followed by some of the ideas Philip has for saving time on the Solar Odyssey Challenge show using metadata using Time Associated Metadata inspired by OnLocation/Adobe Story workflows. Philip discusses some of the software ideas he has for metadata acquisition.
26
Will Avid be the company selling out editors?
22 Comments · Posted by Philip in The Business of Production, The Technology of Production, Video Technology
OK, it’s a provocative headline, and while I don’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation. (more…)
16
Glenn Beck Says Walking Away Fox Will Get Him $40 M a Year
Comments off · Posted by Philip in Distribution, Item of Interest, The Business of Production
Glenn Beck Says Walking Away From Fox Will Get Him $40 Million A Year http://t.co/qmonMcw3
Although the audience is much smaller – 300,000 subscribers vs 2.5 million viewers on Fox – the revenue is dramatically larger. I think this, along with the recent Louis CK experience, supports the theme that direct connection with an audience and giving them something to pay for they want (in this case access to Beck) is a viable option for future funding of production.
Personally, I loath Beck and what he stands for, but I support his First Amendment Right to be a what he is.
GBTV, which jumped on the scene in September, is expected to bring in at least $40 million in revenue this year, supported by advertising and more than 300,000 subscribers paying as much as $9.95 a month for full access to GBTV, according to a person close to the company.
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Rumblefish’s Friendly Music – 750K licensed songs
Comments off · Posted by Philip in Item of Interest, The Business of Production
Rumblefish’s Friendly Music relaunches with 750k licensed songs http://t.co/Eh05ehpr $1.99 per track for YouTube videos. All licensed, apparently only for YouTube, though.
One tool Friendly Music has added is a MoodMap, which lets users search for a soundtrack based on the feeling of the video they’ve created. By clicking within a rainbow-like circle, they can find songs that match a certain mood, which refines things a bit. There’s also a “What’s the Occasion” tab for finding soundtracks relevant to certain holidays and occasions. And finally, Friendly Music has an editorially curated Editor’s Picks, with songs focusing specifically on current events, pop culture or upcoming holidays.
Would be nice to get this level of simplicity (and cost) in licensing music for other applications. Until then, there’s Smartsound!
Update: On Twitter Chad Haberstroh @haberchad pointed out that jewelbeat.com has 35,000 tracks licensed for commercial use for 99c each.
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20th Century Fox joins rush to produce made-for-the-web shows
Comments off · Posted by Philip in Item of Interest, New Media, The Business of Production
20th Century Fox joins rush to produce made-for-the-Web shows http://t.co/frqh0NEi We’ll see more of this.
20th Century Fox’s small Fox Digital Entertainment produces this web-only series, but we see all sorts of money being invested in programming destined to stay outside the traditional distribution channels.
The series brings feature film production values to the Internet, a medium that a few years ago was dominated by grainy user-generated videos of skateboarding dogs and kids singing karaoke.
The series’ release underscores two of the biggest trends in media: a rush by established companies, including Sony Pictures, Netflix, Hulu and now Fox, to produce high-quality video for the Internet, and major advertisers’ demand for Hollywood-produced Internet content to promote products to young consumers who are more likely to be tethered to their laptops, tablets and smartphones than the television set.
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Episode 41: The fallout from Bunim Murray’s NLE choice.
Comments off · Posted by Philip in Item of Interest, The Business of Production
Episode 41: The fallout from Bunim Murray’s NLE choice http://t.co/df0Yr4Am A new Terence and Philip Show
Starting with the decision to go to Media Composer at Bunim Murray, Terence and Philip discuss the state of NLEs today and the business behind them. Its a long show and it covers a lot.
Not surprisingly, Terry and I agree that Media Composer was Bunim Murray’s best choice, but from there…
4
Canadian musician outsources Indie Video to Bangalore
1 Comment · Posted by Philip in Item of Interest, The Business of Production
Canadian musician outsources his indie video to Bangalore, beauty ensues http://t.co/CJroi0xH
In a recent Terence and Philip Show we wondered whether outsourcing or automation would kill us first. Now we have an example of a music video being completely outsourced, with apparently great results. (more…)
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Changing Viewing Habits the Key to Winning the Streaming Video War.
2 Comments · Posted by Philip in Item of Interest, The Business of Production
Changing Viewing Habits the Key to Winning the Streaming Video War http://t.co/IDLK7vDg
My first thought when reading that headline was “well, d’oh”, because it seemed like an oversimplification of the scale of the problem. Sure, if everyone switched over to streaming video for their media consumption, then we’d be in a different position. Trouble is, people generally are watching more television than ever, via more traditional channels than internet delivered streaming content. (more…)
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Will we be outsourced or automated out existence?
Comments off · Posted by Philip in Item of Interest, The Business of Production
Will we be outsourced or automated out of existence? http://t.co/ytsovtbR
In this episode Terence and Philip discuss the outsourcing of editing jobs, remote (a.k.a cloud) editing and automation in production. What’s happening now and how will it evolve in the near future. Philip also sneaks in a preview of an interesting show he’ll be involved with in 2012.
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How the long tail cripples bonus content/multimedia.
2 Comments · Posted by Philip in Item of Interest, The Business of Production
How the long tail cripples bonus content/multimedia http://t.co/PoDriUI7
I have a friend who used to do a large amount of bonus material for one of the major studios as they progressed through releasing their back catalog. He has already noted that, as of about two years ago, that work dried up completely and now is no longer part of his business, which fortunately is still fairly healthy for him.
This is a depressing reality check, and is probably the counter argument to “the year of Transmedia“. Transmedia is seriously expensive to produce!
The same thing that happened to music is going to be true of books. The typical ebook costs about $10 in out of pocket expenses to write (more if you count coffee and not just pencils). But if we add in $50,000 for app coding, $10,000 for a director and another $500,000 for the sort of bespoke work that was featured in Al Gore’s recent ‘book’, you can see the problem. The publisher will never have a chance to make this money back.
Sure, there will be experiments at the cutting edge, but no, they’re not going to pay off regularly enough for it to become an industry. The quality is going to remain in the writing and in the bravery of ideas, not in teams of people making expensive digital books.
The market didn’t really make a conscious choice here, but the choice has been made: it’s not a few publishers putting out a few books for the masses. No, the market for the foreseeable future is a million publishers publishing to 100 million readers. Do the math. Lots of choice, not a lot of whistles. And no bells.

