Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # The present and future of post production business and technology Philip Hodgetts ## Sitemaps - [XML Sitemap](http://www.philiphodgetts.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Take a Breath. AI isn't coming for your job, not today anyway!](http://www.philiphodgetts.com/2023/06/take-a-breath-ai-isnt-coming-for-your-job-not-today-anyway/) - The rate of change in all areas AI related can be overwhelming. In fact the closer you follow it, the more overwhelming it becomes! Technologies that didn't exist a year ago, are iterating so quickly it's hard to keep up. Here's the good news. You don't have to keep up, at least not just yet. - [Marketing - you're always the best](http://www.philiphodgetts.com/2025/03/marketing-youre-always-the-best/) - While at a Farmer's Market this morning I was reminded of the adage that you should always be "the best" at something. There was a young nut salesman describing his range. "This is our best seller", "this one is my personal favorite" (the one I think is best), "this one is the hottest" and so - [What does the human bring?](http://www.philiphodgetts.com/2013/01/what-does-the-human-bring/) - As more and more roles that were only able to be done by humans are being replaced by automation or robots, what does the human bring? - [Generative AI Devalues Experience](http://www.philiphodgetts.com/2023/06/generative-ai-devalues-experience/) - In reading how Generative AI, particularly ChatGPT and other Large Language Models, are being used in creative workflows and corporate support setting, it's become very clear that GPT* devalues experience. *I'm using GPT as a generic reference to all Large Language Models. A recent article, that I've lost the reference to, talked about a "large - [The New Paradigm: Fast, Great and Free](http://www.philiphodgetts.com/2022/12/the-new-paradigm-fast-great-and-free/) - For my entire production life, I've heard the trope that you can have any two of "Fast, Good or Cheap," and it has been true that entire time. Except that today's release of Lumberjack Builder version four completely breaks the paradigm. For the first time you can have Fast, Great (accurate) transcripts for free, completely - [Editing Tools are Evolving - Again!](http://www.philiphodgetts.com/2022/11/editing-tools-are-evolving-again/) - Anyone who';s been in the production industries for any length of time has already navigated many technology changes: from analog to digital, SD to HD, SDR to HDR and so on. Avid Media Composer was first out the digital Non-Linear Editing gate, and pretty much every other interface was inspired by the design decisions made - [AI is Singing, and Dancing!](http://www.philiphodgetts.com/2022/10/ai-is-singing-is-dancing-next/) - It's no secret that I started to learn to sing back in 2014 because I had been very bad a Karaoke. Eight and a bit years later I'm "competent" as a singer. What's mildly annoying about it that, in far less time, researchers have taught AI entities to sing, and even have them accepted as - [Images, Motion, Animation, Music and Edit all from Text Prompts, but what's the real end game?](http://www.philiphodgetts.com/2022/10/images-motion-animation-and-edit-all-from-text-prompts-but-whats-the-real-end-game/) - While video dominates most communication and entertainment, it seems like Artificial Intelligence thrives on text. There's a lot of new and quite diverse tools for using text prompts for image generation, 3D model creation, Human avatar movement, Animation and editing, all driven with text prompts. While text prompts are the current interface, they are not - [A Glimmer of Hope Detecting Deepfakes](http://www.philiphodgetts.com/2022/10/a-glimmer-of-hope-detecting-deepfakes/) - A deepfake allows us to animate any face and have it say whatever we want that face to say. Useful in resurrecting long dead actors (or recently dead to finish a movie), but incredibly dangerous when it - inevitably - it moves into the political arena. Exonet describes the problem in great detail in this - [Actors signing up for AI assisted Digital "after careers" as Deepfakes Flourish](http://www.philiphodgetts.com/2022/10/actors-singing-up-for-ai-assisted-digital-after-careers-as-deepfakes-flourish/) - With examples like James Earl Jones "signing over rights to" his Darth Vader voice to an artificial intelligence startup, and Bruce Willis selling rights to his "image/personea" to a Deepfake company so his digital twin can continue to perform (and earn income for his family), it seems there is a career for your digital likeness - [Synthetic Newsreaders Move from Lab to Product](http://www.philiphodgetts.com/2022/08/synthetic-newsreaders-move-from-lab-to-product/) - In the Amplified Actors article last September, I spoke of some experiments from 2018 and later at the BBC and NHK with synthetic newsreaders. Those "experiments" are now productized and available from Virtual Human startup Hour One, with their text driven AI anchors and newsrooms. In my article I spoke of an experiment with Multilingual - [Netflix's Validation Framework for Unreal Engine Cements Unreal in the Cinematic Universe](http://www.philiphodgetts.com/2022/08/netflixs-validation-framework-for-unreal-engine-cements-unreal-in-the-cinematic-universe/) - If I were staring my career now, I'd be focusing on Artificial Intelligence and Unreal Engine. One for making me more creative, and one opening a whole storytelling universe "on my desktop." Given that I focused on post production because it had air conditioning, being able to control my "shooting universe" in air conditioning is - [AI and the Music Video](http://www.philiphodgetts.com/2022/08/ai-and-the-music-video/) - Whether or not Artificial Intelligence can ever be creative is an ongoing question. In the Unreal blog they highlighted a project Words, camera, action: Creating an AI music video with Unreal Engine 5. As is usually the case with creative projects, it was a collaboration between human creators and a multiplicity of Machine Learning 'algorithms' - [Five AI Tools you can use right now](http://www.philiphodgetts.com/2022/08/five-ai-tools-you-can-use-right-now/) - If you've used Final Cut Pro, Premiere Pro or Blackmagic Resolve you are already using some Artificial Intelligence/Machine Learning tools. Final Cut Pro is catching up with the others in their use of Machine Learning tools in their NLEs. It's likely that some of these stand alone tools, or features from them, will migrate into - [Speaking at Entertainment & Artificial Intelligence Event in Montreal](http://www.philiphodgetts.com/2022/06/speaking-at-entertainment-artificial-intelligence-event-in-montreal/) - I just got back from Montreal with my brain full of thoughts about AI. Sharing these with you and looking forward to your reflections. Please feel free to comment back! Lumberjack System isn’t exactly leading the research in Artificial Intelligence, although we use Machines for Speech-to-text in Lumberjack Builder NLE, and are constantly researching ways - [Adobe and Frame.io: Now it makes sense!](http://www.philiphodgetts.com/2022/04/adobe-and-frame-io-now-it-makes-sense/) - When Frame.io introduced Camera to Cloud I thought it was brilliant, but the level of technology that was required to implement it, led me to think that it was only for the "high end" of production, an area out of my experience. While often lucrative, that's a fairly finite market, and I doubted C2C would - [Amplifying Individual Music Composition](http://www.philiphodgetts.com/2022/04/amplifying-individual-music-composition/) - Three new tools use Machine Learning tools to compose music. Two with a gamified interface for free form composition, and the other a browser based custom music track creation tool, reminiscent of SmartSound, but with computer instruments. ToneStone describes itself as a :musical creativity platform for everyone" and appears to be browser based. I say - [AI and Copyright: How many opinions (and a little outrage) do I need?](http://www.philiphodgetts.com/2022/03/ai-and-copyright-how-many-opinions-and-a-little-outrage-do-i-need/) - I recently read the article Art Created By Artificial Intelligence Can’t Be Copyrighted, US Agency Rules, which is an examination of the ruling by the US Copyright Office refusing to grant copyright to "creations" by an AI/ML: in this case images created by a Machine. These were deliberate test cases to determine the possibility of - [The Future of Locations and Talent is Unreal](http://www.philiphodgetts.com/2022/01/the-future-of-locations-is-unreal/) - If the primary focus of my career was on creating visual stories, the most important skill set I could acquire would be a full and deep understanding of Unreal Engine. I do not have that deep understanding, but recognize that Unreal is going to revolutionize narrative filmmaking. By "Unreal" I mean both the literal Unreal - [We're Getting Closer to 'Mind Reading'](http://www.philiphodgetts.com/2022/02/were-getting-closer-to-mind-reading/) - While NVIDIA's Canvas isn't reading minds, research projects suggest we are moving toward being able to capture images from brain waves, or even hear internal voices. These research projects are a very long way from the premises of that first sentence, but advances happen so quickly it won't be long before they move out of - [Creativity gets a new Canvas](http://www.philiphodgetts.com/2022/02/creativity-gets-a-new-canvas/) - One of my deep regrets is that I have no native sketching skills, nor have I taken the time to learn, so it's always a challenge when I have a mental picture that I'd love to visualize. Enter NVIDIA Canvas, which turns "simple" brush strokes into realistic landscape images. I put "simple" in inverted commas - [Creating People and Places as we want them](http://www.philiphodgetts.com/2022/02/creating-people-and-places-as-we-want-them/) - Storytelling has always been about painting pictures - in people's mind or on a screen somewhere. One of the significant challenges for visual storytellers is creating the people and places from the storyteller's imagination, into a more tangible medium, like digital bits! Artificial Intelligence (AI) and Machine Learning (ML) are dramatically simplifying the way we - [Do we always have to have "the best"?](http://www.philiphodgetts.com/2013/01/do-we-always-have-to-have-the-best/) - It's common wisdom to always go for "the best" if you can afford it, but "the best" may not be what we need. - [Synthesizing Human 'Performance'](http://www.philiphodgetts.com/2022/01/synthesizing-human-performance/) - I became aware of Synthesia.io when researching my articles on Amplified Creativity. More accurately when I was updating my article just before publication three months later, and I had to rewrite my "three years out" prediction for something like the Synthesia service, because it became a reality within that three month window! Yesterday I became - [We have a 10 Year Old App!](http://www.philiphodgetts.com/2019/08/we-have-a-10-year-old-app/) - Sequence Clip Reporter is the first of our apps to have remained on the market for 10 years, which is a remarkable achievement for an independent software company. - [Content Creating Entrepreneurs](http://www.philiphodgetts.com/2019/08/content-creating-entrepreneurs/) - There's a new type of content creator who are also managing their content creation as a business from beginning to end. - [Reviewing Larry Jordan's "Techniques of Visual Persuasion"](http://www.philiphodgetts.com/2020/11/reviewing-larry-jordans-techniques-of-visual-persuasion/) - When Larry Jordan asked me if I knew anyone who might like to review his new book, Techniques of Visual Persuasion I immediately volunteered myself. After all who doesn't want to "Create powerful images that motivate?" Plus, I always feel I can learn more about marketing and motivating people. The first chapter of the first - [Rotoscoping and Infill tedium gets a new Machine Learning Replacement](http://www.philiphodgetts.com/2021/03/rotoscoping-and-infill-tedium-gets-a-new-machine-learning-replacement/) - In the back of my mind I always thought, if I had it to do over, I'd go into Visual Effects. The combination of creativity and technology that goes into VFX fascinates me. Then the reality of the industry that I read about and its financial woes, makes me rather glad my life took a - [EditMentor sets a new standard in educating future editors](http://www.philiphodgetts.com/2021/03/editmentor-sets-a-new-standard-in-educating-future-editors/) - Up front I should state that I have been a fan of EditMentor's founder Misha Tenenbaum's work since he first founded EditStock.com. I was excited when he first hinted at what he intended with EditMentor, although I did not envy the challenge. You see, I have a little insight. For a large part of my - [Thoughts on Frame.io and Adobe](http://www.philiphodgetts.com/2021/09/thoughts-on-frame-io-and-adobe/) - Now I've gotten over the surprise of the sale price, it really doesn't matter what I think. What it comes down to this: To Adobe, Frame.io is worth $1.275 billion. Ultimately that's the bottom line. Adobe invest in anything they think will add value to the company and pay what makes sense for them. I'll - [As we get closer to "Computer Enhance" there's a big problem](http://www.philiphodgetts.com/2021/09/as-we-get-closer-to-computer-enhance-theres-a-big-problem/) - Artificial Intelligence driven image uprez has been improving dramatically over the last few years. There are already commercial products like Topaz' Video Enhance AI that seem like they will inevitably lead to the "computer enhance" featured in so many science fictions shows, where it is used to pull some tiny detail out of an image, Google's latest AI driven uprezzing seems like we're getting close to the "computer enhance" of science fiction, but the reality is that it can't be used for anything useful! - [Amplify Your Own Creativity](http://www.philiphodgetts.com/2021/09/amplify-your-own-creativity/) - Every time there is a major shift in technology it is uncomfortable. Established workflows and patterns change. We have a saying at our place: “No-one voluntarily changes their workflow!” The innovations that are coming are going to be disruptive. How quickly and directly these changes are going to affect you depends where you create in - [Amplifying Editing](http://www.philiphodgetts.com/2021/09/amplifying-editing/) - I frequently get asked if I think there will ever be AI “Automated Editing.” It’s somewhat of a moot point, as there is already a whole lot of automated editing going on! It’s been going on for a long time. In an April 2016 blog post I wrote of four automated editing tools already in Automatic Editing isn't a theoretical possibility in the future: it's here now. - [Amplifying Metadata](http://www.philiphodgetts.com/2021/09/amplifying-metadata/) - If you know me, you’ll know I’m a metadata nut. I’ve never metadata I didn’t like! For me this is both an extremely exciting time and yet somewhat disappointing. We now have the tools for accurate transcription, extract text from moving images, identify objects in the video, extract keywords, concepts and even emotion, and that - [Amplifying the Pixel](http://www.philiphodgetts.com/2021/09/amplifying-the-pixel/) - The magic of our industry has always been to create something that isn’t real, out of some real, and some created, elements. Well, imagine if those elements were just a bunch of pixels, then you have a grasp of where this is going: creating video out of a description alone. Another necessity for Mike Pearl’s - [Amplifying Actors](http://www.philiphodgetts.com/2021/09/amplifying-actors/) - I am uncertain whether digital actors and sets belong in production or post production! If there’s no location or actors to shoot, is it production at all? That philosophical discussion is for a future generation to decide, but digital actors in digital sets are here now. We already have tools like Massive for simulating large - [Amplifying Visual Processing and Effect](http://www.philiphodgetts.com/2021/09/amplifying-visual-processing-and-effect/) - While ML is making inroads into every aspect of production, it certainly seems like Visual Processing and effects show the most impressive results. ML is already in upscaling, noise reduction, frame rate conversion, colorization (of monochrome footage), intelligent reframing, rotoscoping and object fill, color grading, aging and de-aging people, digital makeup, facial emotion manipulation, and - [Amplifying Audio Post Production](http://www.philiphodgetts.com/2021/09/amplifying-audio-post-production/) - Audio Post, along with Visual Effects, have benefited greatly from innovative ML-based tools. There are tools on the horizon for voice cloning, isolating voices from the sound of a crowd, and automated mixing. More challenging are automated music composition and voice overs, which are rapidly getting ready for Prime Time. They’re not there yet, but - [Amplifying Production](http://www.philiphodgetts.com/2021/09/amplifying-production/) - I think it’s important to reiterate that “production” is an umbrella term, covers everything from big budget feature films, to corporate, education, YouTube and TikTok. Tools designed for high end feature film production, usually with large crews, are probably not going to be at all relevant to a Tom Scott producing informational videos on YouTube! - [Amplifying Pre-production](http://www.philiphodgetts.com/2021/09/amplifying-pre-production/) - Before a single frame of a feature film or television series is shot, it is likely ML has been involved. Writers focus on whether or not an AI can write a script, but that’s probably the wrong question. Attempts at storytelling are the subject of the last section, but we can safely say that script - [Amplified Storytelling](http://www.philiphodgetts.com/2021/09/amplified-storytelling/) - Everything starts with a story, so the obvious question is, “can Machines tell compelling stories.” Could a machine write or direct a “movie”? When it comes to results so far, we should be asking if they can even tell coherent stories! People have been working on these questions for years. There have been experimental projects - [Becoming an Amplified Creative](http://www.philiphodgetts.com/2021/09/becoming-an-amplified-creative/) - Beyond specific NLE implementations, ML is making it’s way into almost every part of the productions process: storyboarding, production breakdowns, voice casting, digital sets, smart cameras, synthetic presenters, digital humans, voice cloning, music composition, voice overs, colorizing, image upscaling, frame rate upscaling, rotoscoping, background fill, intelligent reframing, Aging, de-aging and digital makeup, “created” images and - [Final Cut Pro 10.6's XML Bundle Format Explained](http://www.philiphodgetts.com/2021/11/final-cut-pro-10-6s-xml-package-explained/) - With the release of Final Cut Pro 10.6 Apple introduced a new XML format. The original FCP XML was known as fcpxml and was a single text file, as is all XML. The new format - fcpxmld - is a package, not a single file known as a Bundle. A 'Bundle' in macOS appears as - [Reading is Fundamental!](http://www.philiphodgetts.com/2021/12/reading-is-fundamental/) - The best apps are developed from some personal need. From the original Photoshop to Lumberjack System, to our latest - Reading is Fundamental - the apps are first developed for one user! Over the last couple of years, my editing "experience" has mostly revolved around product explainer and educational videos, so when a friend asked - [More Flexible Deepfakes lead to Deeper Problems](http://www.philiphodgetts.com/2022/01/more-flexible-deepfakes-lead-to-deeper-problems/) - #post_excerptThe more flexible deepfakes become, with new research like this, the more likely it is that someone will pout one in a political ad for nefarious purposes. - [The Trouble with Training Sets for Machine Learning](http://www.philiphodgetts.com/2022/01/the-trouble-with-training-sets-for-machine-learning/) - Although the title is Defining what’s ethical in artificial intelligence needs input from Africans is accurate, the author is more generally raising the issues of poor quality training data sets for Machine Learning leads to bias in the results. The most common type of Machine Learning uses input data called "training sets" to train the - [If You Lost 40% of Your Market, Would You Survive?](http://www.philiphodgetts.com/2022/01/if-you-lost-40-of-your-market-would-you-survive/) - A few years ago I was on a panel about the impact of AI on production at the annual HPA conference, and was surprised when a fellow panelist said that most of the media consumed by his teenage children was produced by their peers. As I'm not exposed to teenage behavior i had no idea. - [AI and CES](http://www.philiphodgetts.com/2022/01/ai-and-ces/) - While CES seems to be very quiet this year, announcements were schedule anyway. As expected there are a few that feature Artificial Intelligence, or more likely Machine Learning. Hat tip to Phil Lelyveld of the Entertained Technology Center for the reporting. Audio Design Desk is an AI-assisted content creation tool that reinvents the process of connecting - [Ideas have their time](http://www.philiphodgetts.com/2022/01/ideas-have-their-time/) - Over 20 years ago I designed a complext training tool for media. At the time we only delivered part of the vision, but now WalkMe have made it a reality. - [Super Resolution isn't enhancing, it's creating what it thinks it should be!](http://www.philiphodgetts.com/2021/12/super-resolution-isnt-enhancing-its-creating-what-it-thinks-it-should-be/) - As we gain better and better AI based visual enhancing tools, and they are amazing. Every published research paper builds on the work of its predecessors. Two Minutes Papers frequently compares a current paper being discussed, with the previous research. As you would expect there are often dramatic improvements happening in just months, as researchers. \ - [How Adobe 'gets' metadata workflows](http://www.philiphodgetts.com/2010/07/how-adobe-gets-metadata-workflows/) - Adobe has some great metadata support and a very nice metadata-based workflow in CS5, and a miss. - [What I learned about working with a small production footprint: Introduction](http://www.philiphodgetts.com/2012/08/what-i-learned-about-working-with-a-small-production-footprint-introduction/) - The lessons from Solar Odyssey. - [Upgrade your Events and Project to FCP X 10.1 Libraries the better way](http://www.philiphodgetts.com/2013/12/upgrade-your-events-and-project-to-fcp-x-10-1-libraries-the-better-way/) - Apple provide a path to upgrade your Events and Projects to FCP X 10.1 Libraries but it's not the best way, which is also free. - [High Quality Fan Flick Leads To $8 M Funding](http://www.philiphodgetts.com/2010/07/high-quality-fan-flick-leads-t/) - Star Wreck follow-up has $8m funding mixed between fan funding and pro funding. - [The Terence and Philip Show Episode 85: Is It Time to Retire?](http://www.philiphodgetts.com/2019/08/the-terence-and-philip-show-episode-85-is-it-time-to-retire/) - The discussion in this episode started with a recent article in The Atlantic Your Work Peak Is Earlier Than You Think. Is it time to think of a career as an evolving series of "careers?" After listening to the show, what you you think? - [Has editing digitally reduced our ability to visualize?](http://www.philiphodgetts.com/2019/06/has-editing-digitally-reduced-our-ability-to-visualize/) - When you can instantly revise any edit in a timeline, does it reduce the need to creatively visualize the story ahead of time. - [If Production were Food Service](http://www.philiphodgetts.com/2019/06/if-production-were-food-service/) - The diversity of professional production is clearer if we compare it with the professional food service industry. - [Lumberjack Builder Supports Premiere Pro?](http://www.philiphodgetts.com/2019/06/lumberjack-builder-supports-premiere-pro/) - Choose your favorite NLE and get all the advantage of editing video with text in Lumberjack Builder 2.0. - [EIDR and DDEX to streamline Metadata Standards](http://www.philiphodgetts.com/2019/05/eidr-and-ddex-to-streamline-metadata-standards/) - The EIDR metadata repository for film and television will be linked to the DDEX dedicated to improving the exchange of data and information across the music industry. - [The Terence and Philip Show Episode 84: What does money buy in production.](http://www.philiphodgetts.com/2019/05/the-terence-and-philip-show-episode-84-what-does-money-buy-in-production/) - A new episode of The Terence and Philip Show looks at what money can buy in production. - [The cost is way more than what you spend!](http://www.philiphodgetts.com/2019/05/the-cost-is-way-more-than-what-you-spend/) - When we buy goods or services, we rarely consider the time cost that is associated with the purchase. - [Art, Design and Creativity](http://www.philiphodgetts.com/2019/05/art-design-and-creativity/) - Bottom line: you can't be conventional and creative. - [Filmmaking as a VR "Game"?](http://www.philiphodgetts.com/2019/05/filmmaking-as-a-vr-game/) - According to UploadVR.com Disney's Jon Favreau directed the photorealistic remake of The Lion King in a VR environment created for the film. The inevitable merge of VR and filmmaking and one that opens a lot of creative opportunity for photorealistic filmmaking, although I suspect that humans may still suffer from the Uncanny Valley effect, for a couple - [Micropayments at last?](http://www.philiphodgetts.com/2019/05/micropayments-at-last/) - Will micropayments offer a really viable revenue stream? - [Why I'm Learning Swift](http://www.philiphodgetts.com/2019/05/why-im-learning-swift/) - While a product manager doesn't need to write code, having a basic understanding is almost fundamental in 2019. - [Metadata is Expensive](http://www.philiphodgetts.com/2019/04/metadata-is-expensive/) - The huge creative potential of content metadata is offset by the cost of obtaining metadata. - [The Terence & Philip Show Episode 83: Revisiting Machine Learning](http://www.philiphodgetts.com/2019/04/the-terence-philip-show-episode-83-revisiting-machine-learning/) - After a year we revisit the role Machine Learning applied to production and distribution. - [With a Little Bit of Luck](http://www.philiphodgetts.com/2019/04/with-a-little-bit-of-luck/) - Hard work goes a long way, but everyone who is successful should admit that luck played a part along the way. - [There are no small decisions!](http://www.philiphodgetts.com/2019/04/there-are-no-small-decisions/) - The smallest decision can have a huge consequence, with no thought applied. - [How to teach a Machine](http://www.philiphodgetts.com/2019/04/how-to-teach-a-machine/) - There are limits to what Machine Learning can do and mostly they are related to how the machine can be trained. - [Resolve 16 and Machine Learning Thoughts](http://www.philiphodgetts.com/2019/04/resolve-16-and-machine-learning-thoughts/) - While I'm still to see a demo, there are few announced features that I definitely think are in the right direction, particularly those driven by Resolve's "Neural Engine." It seems, like Adobe Sensei and Apple's CoreML, to be a playback engine that implements the Machine Learning models in practical tools. Improved retiming, facial recognition, color - [What Drives NLE Choice?](http://www.philiphodgetts.com/2019/04/what-drives-nle-choice/) - Does who you make videos for affect the choice of tool, or is it the other way around? - [Some Reflections on NAB 2019](http://www.philiphodgetts.com/2019/04/some-reflections-on-nab-2019/) - A new show floor location, a new evening event and a lot of hard work went into another NAB. - [I Am Grateful for My Friends](http://www.philiphodgetts.com/2019/04/i-am-grateful-for-my-friends/) - From my friends I learn to be a better me. - [FCP X, Workflow Extensions and Workflows](http://www.philiphodgetts.com/2019/01/fcp-x-workflow-extensions-and-workflows/) - Workflow Extensions are definitely my favorite new feature from FCP X 10.4.4. I had long been jealous of Panels in Premiere Pro CC, even with their limitations. Being able to put an interface to someone's (our) app within the NLE seemed like a nice feature. I think Apple's Workflow Extension are superior because they run - ["Impossible" just takes longer](http://www.philiphodgetts.com/2018/11/impossible-just-takes-longer/) - In an industry that's constantly evolving, "impossible" is a temporary state. - [Using Technology to Solve Problems](http://www.philiphodgetts.com/2018/11/using-technology-to-solve-problems/) - The best apps come from a need: either personal or an obvious industry need. - [AI/Machine Learning Basics on the Digital Production BuZZ](http://www.philiphodgetts.com/2018/10/ai-machine-learning-basics-on-the-digital-production-buzz/) - An explanation of the basics of AI & Machine Learning and its applications to Production. - [Where we'll be at IBC 2018](http://www.philiphodgetts.com/2018/09/where-well-be-at-ibc-2018/) - Where to find Philip Hodgetts and Dr Gregory Clarke at IBC 2018. We'd love to see you. - [The Advantage of Web APIs](http://www.philiphodgetts.com/2018/08/the-advantage-of-web-apis/) - APIs for Web Services improve over time, and everyone who uses them gets the improvement for free! - [Speech-to-Text: Recent Example](http://www.philiphodgetts.com/2018/07/speech-to-text-recent-example/) - A 46 minute interview transcribed with only 15 of 4100 words needing correction. That's over 99.98% accurate. - [Putting Words in Their Mouths!](http://www.philiphodgetts.com/2018/06/putting-words-in-their-mouths/) - While voice synthesis will raise ethical questions, it probably guarantees perfect Frankenbites. - [Maybe 10 Years is Enough for Final Cut Pro X](http://www.philiphodgetts.com/2018/06/maybe-10-years-is-enough-for-final-cut-pro-x/) - Our industry is evolving ever faster. Why shouldn't our tools? Maybe apps should have a best before date. - [For your own sake: "Read the Fine Help!"](http://www.philiphodgetts.com/2018/06/for-your-own-sake-read-the-fine-help/) - Help guides provided with apps will reduce your stress levels. Seriously. And get you support faster. - [What Do We Want Machine Learning to be Used for in Post?](http://www.philiphodgetts.com/2018/06/what-do-we-want-machine-learning-to-be-used-for-in-post/) - Where are the needs for automation in post? - [Logging Real Time? Don't Panic, Back-time!](http://www.philiphodgetts.com/2018/06/logging-real-time-dont-panic-back-time/) - At Lumberjack System, we frequently get push back that it's "too hard" to log during the shoot. If you're manipulating a camera (reframing etc) then sure you can't log. And if you're holding a boom, ditto. But if you're monitoring audio during recording, or running the interview, then it is totally possible to log during - [The Terence and Philip Show Episode 82: What Do You Get Paid For?](http://www.philiphodgetts.com/2018/06/the-terence-and-philip-show-episode-82-what-do-you-get-paid-for/) - When I wrote yesterday's blog post on Aging Out, I had completely forgotten this episode of The Terence and Philip Show we recorded back in February. Turns out it couldn't be more relevant. In this show we discuss the important role of professional skills and experience. They discuss the difference between having the tools, knowing how - [Aging Out?](http://www.philiphodgetts.com/2018/06/aging-out/) - Why are hard won skills being ignored? - [IBM Watson is a Sports Guru?](http://www.philiphodgetts.com/2018/06/ibm-watson-is-a-sports-guru/) - It seems machine learning is powering more and better extraction of all kinds of metadata. - [How do we Survive the Unexpected and Unpredicted?](http://www.philiphodgetts.com/2018/06/how-do-we-survive-the-unexpected-and-unpredicted/) - Career disasters are inevitable. How do we survive them? - [Will We Be Able to Trust What We See in the Future?](http://www.philiphodgetts.com/2018/06/will-we-be-able-to-trust-what-we-see-in-the-future/) - Endgaget recently had an article on transferring facial movements from a person in one video, to a different person in a different video. Unlike previous approaches, this latest development requires only a few minutes of the target person's video, and correctly handles shadows. Combined with other research that allows us to literally "put words in - [Modern Logging and Pre-Editing Approaches: "House Hunters" Style Reality TV](http://www.philiphodgetts.com/2018/06/modern-logging-and-pre-editing-approaches-house-hunters-style-reality-tv/) - This is the first time I've taken a deep look at a TV show and worked out what I think would be the perfect metadata workflow from shoot to edit bay. I chose to look at Pie Town's House Hunters franchise because it is so built on a (obviously winning) formulae, and I thought that might - [What we take for granted](http://www.philiphodgetts.com/2016/08/what-we-take-for-granted/) - A quick little edit for a friend reminded me just how far we've come. - [AI in Live Event Production](http://www.philiphodgetts.com/2018/06/ai-in-live-event-production/) - In some way I guess this is another example of Artificial Intelligence (by which we mean Machine Learning) taking work away from skilled technicians, but human recall has been replaced with facial identification at the recent Royal Wedding in the UK, where Amazon's facial recognition technology was used to identify guests arriving sat the wedding. - [The Terence and Philip Show Episode 80: Should Apple (or anyone) go to Trade Shows](http://www.philiphodgetts.com/2018/04/the-terence-and-philip-show-episode-80-should-apple-or-anyone-go-to-trade-shows/) - In a new Terence and Philip Show we start with the question "Should Apple be present at Trade Shows like NAB?" and then extend discussion to question whether there is still a role for big trade shows like NAB and IBC. http://www.theterenceandphilipshow.com/episode-80-shoul…o-to-trade-shows/ - [The Terence and Philip Show Episode 81: Are Editor's Introverts](http://www.philiphodgetts.com/2018/04/the-terence-and-philip-show-episode-81-are-editors-introverts/) - Or more importantly, why do introverts make good editors? http://www.theterenceandphilipshow.com/episode-81-are-editors-introverts/ - [The New Media Stars: The Audience](http://www.philiphodgetts.com/2018/02/the-new-media-stars-the-audience/) - If computers give us the "bicycle of the mind" then with AI we'll have the "motorbike of the mind" enabling even more people to tell their stories. - [The Terence and Philip Show: Episode 79 - TV Holds the Top Spot in Tech Device?](http://www.philiphodgetts.com/2018/02/the-terence-and-philip-show-episode-79-tv-holds-the-top-spot-in-tech-device/) - Is traditional television still the "top" in tech devices. Survey says yes, but we say "probably not", which leads to a wide ranging discussion. - [The Growing Importance of AI and Machine Learning to Media & Entertainment](http://www.philiphodgetts.com/2018/01/the-growing-importance-of-ai-and-machine-learning-to-media-entertainment/) - A simple indicator of the growing influence and impact of Artificial Intelligence and Machine Learning is the Hollywood Professional Association (party of SMPTE) inclusion of it in their annual retreat. For the 2016 Retreat I proposed a presentation on AI & ML that wasn't deemed relevant at that time. For the 2017 Retreat I made - [Overcoming Imposter Syndrome](http://www.philiphodgetts.com/2018/01/overcoming-imposter-syndrome/) - A few weeks ago we published an episode of The Terence and Philip Show dealt with Imposter Syndrome. Yesterday I came across an article on 21 Ways to Overcome Imposter Syndromehttps://startupbros.com/21-ways-overcome-impostor-syndrome/ that seemed like a logical follow on! I think I mentioned it on the show, but one of the most important things when getting introduced - [AI, Machine Learning and Distribution Content Metadata](http://www.philiphodgetts.com/2018/01/ai-machine-learning-and-distribution-content-metadata/) - Every day there's news of yet another application of machine learning or artificial intelligence in the media and entertainment industries. - [Looking Forward to 2018](http://www.philiphodgetts.com/2018/01/looking-forward-to-2018/) - What will 2018 hold for the production industries? - [The Terence and Philip Show Episode 78: AI and Editing](http://www.philiphodgetts.com/2018/01/the-terence-and-philip-show-episode-78-ai-and-editing/) - Can a computer really edit narrative video with different edit styles? - [Believable Fake Humans](http://www.philiphodgetts.com/2018/01/believable-fake-humans/) - Realistic artificial faces now, and coming up - motion and synthespians - [Looking back on 2017 on the Digital Production BuZZ](http://www.philiphodgetts.com/2018/01/looking-back-on-2017-on-the-digital-production-buzz/) - I was honored to be invited - as one of many - to provide my thoughts on 2017: what technologies were important, what major changes happened. Here is a link to the full show -  http://www.digitalproductionbuzz.com/2017/12/digital-production-buzz-december-28-2017/ Here is a link to the Transcript -  http://www.digitalproductionbuzz.com/2017/12/transcript-digital-production-buzz-december-28-2017/ Or if you want to go direct to my segment: - [2017 - 2018 Introspection](http://www.philiphodgetts.com/2017/12/2017-2018-introspection/) - What technologies took my interest in 2017, and what will happen to them in 2018. - [The Terence and Philip Show Episode 77: Imposter Syndrome](http://www.philiphodgetts.com/2017/11/the-terence-and-philip-show-episode-77-imposter-syndrome/) - Terence Curren and I are back with a new episode of The Terence and Philip Show, where we talked about Imposter Syndrome and the need to keep going through failure. http://www.theterenceandphilipshow.com/episode-77-imposter-syndrome/ - [What about NAB 2011?](http://www.philiphodgetts.com/2011/03/what-about-nab-2011/) - Where I'll be, what I'll be doing along with a free exhibits pass code and $100 off a bunch of sessions. - [What is the value of an idea?](http://www.philiphodgetts.com/2010/12/what-is-the-value-of-an-idea/) - Is the idea important, or is it execution that's really important. - [Lumberjack, IBC and FCPX World](http://www.philiphodgetts.com/2017/08/lumberjack-ibc-and-fcpx-world/) - Lumberjack System will be previewing something extremely exciting at the FCP X World Event at IBC. - [First AI Music Album is a collaborative effort](http://www.philiphodgetts.com/2017/08/first-ai-music-album-is-a-collaborative-effort/) - An AI created album is yet another example of AI enhancing human creativity, rather than replacing it. - [The Challenge of Good Data Sets for AI Training](http://www.philiphodgetts.com/2017/07/the-challenge-of-good-data-sets-for-ai-training/) - Discussion of the training data needed for Machine Learning from TechCrunch. - [Evolving Thinking on FCP X Collaboration](http://www.philiphodgetts.com/2017/07/evolving-thinking-on-fcp-x-collaboration/) - With everyone else apparently racing to add collaboration to their NLE, should Apple? - [Thought's about Larry Jordan's "Worries on the future of Editing"](http://www.philiphodgetts.com/2017/07/thoughts-about-larry-jordans-worries-on-the-future-of-editing/) - Larry Jordan got on his (self described) soap box this morning with a thoughtful post about the future of editing in an AI infested world. I think we should all be aware of what's happening, and I've certainly been trying to do my part there, as recent posts attest, but I'm not sure I'm quite - [Wimbledon use IBM Watson AI to "Serve up Highlights"](http://www.philiphodgetts.com/2017/07/wimbledon-use-ibm-watson-ai-to-serve-up-highlights/) - The report isn't clear on exactly how Watson's "AI" is being used but the article says that they are "now curating the biggest sights and sounds from matches to create "Cognitive Highlights," which will be seen on Wimbledon's digital channels." Apparently using Watson cognitive services to recognize a significant moment, and pull it together with - [The Real Reason People Hated Apple Over FCP X](http://www.philiphodgetts.com/2017/06/the-real-reason-people-hated-apple-over-fcp-x/) - The release of FCP X left many feeling "betrayed" by Apple. Now I know why. - [New "AI Film Editor" Cuts Scenes in "Your Style"](http://www.philiphodgetts.com/2017/06/new-ai-film-editor-cuts-scenes-in-your-style/) - A newly developed "AI film editor" from Stanford and Adobe cuts in a variety of styles. - [AI and Creativity](http://www.philiphodgetts.com/2017/06/ai-and-creativity/) - Can computers be creative? Can we be more creative with them? - [Multicamera Broadcasting: Then and Now](http://www.philiphodgetts.com/2017/06/multicamera-broadcasting-then-and-now/) - Multi camera live broadcasting has evolved beautifully thanks to tools like iOgrapher and SwitcherStudio. - [A new, and dangerous, drinking game!](http://www.philiphodgetts.com/2017/06/a-new-and-dangerous-drinking-game/) - Watching the WWDC Keynote there was one phrase that kept coming up regularly - [What Jobs will be lost to AI/Robots?](http://www.philiphodgetts.com/2017/06/what-jobs-will-be-lost-to-airobots/) - Half of today's jobs to be lost to robots/AI in the next 10-20 years. - [Artificial Intelligence and Design](http://www.philiphodgetts.com/2017/06/artificial-intelligence-and-design/) - Design in the era of machine learning has to take into account issues of transparency and accuracy. - [Lumberjack iOS Logger 3](http://www.philiphodgetts.com/2017/06/lumberjack-ios-logger-3/) - Today we released a new version of the Lumberjack iOS Logger - version 3. iOS Logger for iPhone and iPad has been completely rewritten for increased speed and stability. New features include a warning for logs not uploaded, the ability to add a note to a keyword range upon completion, the ability to review logged - [Preparing for the unknown 'Jobs of the Future'](http://www.philiphodgetts.com/2017/05/preparing-for-the-unknown-jobs-of-the-future/) - Is the best way to prepare for the jobs of the future to focus on imagination, creativity & emotional intelligence? - [Kids Just Want to be a YouTube Star](http://www.philiphodgetts.com/2017/05/kids-just-want-to-be-a-youtube-star/) - A recent survey showed that kids want to be a YouTube star, and it's no surprise why. - [Software Product Updates](http://www.philiphodgetts.com/2017/05/software-product-updates/) - We've recently added new features to SendtoX - named Favorite ranges from Clips in a Sequence - and Lumberjack System where we developed a workflow for backLogger to support RED R3D media. SendtoX We added a new SendToX feature after we had been consulting on the best way to translate some logging from Premiere Pro CC - [NAB 1998 in Retrospect](http://www.philiphodgetts.com/2017/05/nab-1998-in-retrospect/) - NAB 1998 was my first. This week I rediscovered my 'review'. It's interesting to see what's changed, and what has not. - [Transcription Services: State of Play](http://www.philiphodgetts.com/2017/05/transcription-services-state-of-play/) - Transcription is transitioning from expensive luxury to commodity service. Where are we at right now? - [Resolve's Threat to Media Composer](http://www.philiphodgetts.com/2017/04/resolves-threat-to-media-composer/) - In a world of NLE options, what is Resolve's threat to established players? - [Machine Learning in practical terms](http://www.philiphodgetts.com/2017/04/machine-learning-in-practical-terms/) - I noticed the other night that Siri was giving more appropriate answers. - [A few applications of Machine Learning](http://www.philiphodgetts.com/2017/03/a-few-applications-of-machine-learning/) - Machine Learning is a lot more widespread than you would expect for technologies that are less than five years old. - [Pizza and Production: An in depth look at Lumberjack System](http://www.philiphodgetts.com/2017/02/pizza-and-production-an-in-depth-look-at-lumberjack-system/) - For those in the LA area who want to understand what all the Lumberjack System hype is about, this is your chance to get an in depth look at Lumberjack System, and get your questions asked. Everyone leaves with a one month free trial. Come join us at LumaForge in Hollywood Thursday March 2nd. - [In Just 10 Years](http://www.philiphodgetts.com/2017/02/in-just-10-years/) - While projecting the changes that Artificial Intelligence (AI) and Machine Learning (ML) might bring about in the future, it was interesting to look back and see just what didn't exist 10 years ago. Keep in mind that the Internet itself is only just over 30 years old. Facebook didn't open to the general public until - [AI and Production: Overview](http://www.philiphodgetts.com/2017/02/ai-and-production-overview/) - Over the last couple of years I've become more and more interested in the ways that the research being done into Artificial Intelligence (AI) might be applied to production and post production. In this article I'll be giving an overview of what AI is at this stage of development, and what technologies are being used. - [AI and Production: The Future](http://www.philiphodgetts.com/2017/02/ai-and-production-the-future/) - AI assisted human creativity is our immediate future. - [Apple buys (another) Facial Recognition Company - AI Based](http://www.philiphodgetts.com/2017/02/apple-buys-another-facial-recognition-company-ai-based/) - Apple have made another purchase around facial recognition, this time a machine learning startup - [AI and Production: Now](http://www.philiphodgetts.com/2017/02/ai-and-production-now/) - In the Overview I pointed out that most of what is being written up as Artificial Intelligence (AI) is really the work of Learning Machines/Machine Learning. We learnt that Learning Machines can improve your tax deduction, do the work of a paralegal, predict court results, analyze medical scans, and much more. It seems that every day I - [Twelve Years Ago Today I Started This Blog](http://www.philiphodgetts.com/2017/02/twelve-years-ago-today-i-started-this-blog/) - Somewhat surprisingly I've been writing this blog for 12 years today. - [Supercalifragilisticexpialidocious](http://www.philiphodgetts.com/2005/02/supercalifragilisticexpialidoious/) - From the blatant self promotion department... Apple just put up a Pro story about the most fun job I worked on last year: A Musical Journey. This was one of the DVD Extras for the 40th Anniversary release of Mary Poppins. The relevance for the blog is that we were able to recreate, and improve - [LWPG with Steve Martin](http://www.philiphodgetts.com/2017/01/lwpg-with-steve-martin/) - Steve Martin of Ripple Training is our next lunch guest. - [Lumberjack Story Mode in Action](http://www.philiphodgetts.com/2017/01/lumberjack-story-mode-in-action/) - With Lumberjack System we don't focus enough on Story Mode. Of late Transcript mode and Magic Keywords have taken the main focus, and of course the primary real-time logging and pre-editing tools are well known by now. But Story Mode is ultimately move valuable if the project continues more than a one or two day shoot. - [Apple going into original programming? Who'd have thought?](http://www.philiphodgetts.com/2017/01/apple-going-into-original-programming-whod-have-thought/) - Original programming was inevitable and predicted in my post of 2009! - [Zach Arnold's 5X Challenge](http://www.philiphodgetts.com/2017/01/zach-arnolds-5x-challenge/) - Since determining to recover my own good health five years ago, I'm on board promoting anything that improves health - [The Terence and Philip Show Episode 76: Creativity](http://www.philiphodgetts.com/2017/01/the-terence-and-philip-show-episode-76-creativity/) - Terence and Philip tackle creativity. - [2016 in Review](http://www.philiphodgetts.com/2017/01/2016-in-review/) - An exciting and wonderful year. - [LWPG with Ryan Velin and Mads Larsen Nielsen](http://www.philiphodgetts.com/2016/12/lwpg-with-ryan-velin-and-mads-larsen-nielsen/) - By some odd co-incidence, after a run of guest one at a time, we have two pairs of guests in a row: this time Ryan Velin and Mads Larsen Nielsen. Mads Larsen Nielsen FCPX Post System Integrator, Metronome Mads Larsen Nielsen has 15 years of editing experience. As network system integrator he has handled more than 100 - [Introducing FindrCat](http://www.philiphodgetts.com/2016/11/introducing-findrcat/) - Introducing FinderCat: simple media organization in macOS Finder from you FCP X Keywords. - [LWPG with Ronny Courtens and Nouch Demeulenaere](http://www.philiphodgetts.com/2016/12/lwpg-with-ronny-courtens-and-nouch-demeulenaere/) - Lunch with broadcaster Ronny Courtens and visual artist Touch Demeulenaere - [The Value of Metadata: an anecdote.](http://www.philiphodgetts.com/2016/11/the-value-of-metadata-an-anecdote/) - I guess it won't be any surprise that I have a lot of metadata entered in my Aperture photo library. In fact the lack of metadata support in Photos is the reason I can't migrate there. The real value of metadata is to help find photos, but sometimes the right piece of metadata is beyond - [Apple's Production Future](http://www.philiphodgetts.com/2016/11/apples-production-future/) - Robert Cingely thinks Apple should buy up all the writers, while Apple has its own ideas according to MacRumors. - [LWPG with Dave Basulto](http://www.philiphodgetts.com/2016/11/lwpg-with-dave-basulto/) - The latest in our lunch series is with Dave Basulto of iOgrapher fame. - [The Terence and Philip Show Episode 75 featuring Zack Arnold](http://www.philiphodgetts.com/2016/10/the-terence-and-philip-show-episode-75-featuring-zack-arnold/) - The latest episode of The Terence and Philip Show features Zack Arnold, keeping fit while working in post production, and achieving full potential. It's also our longest show ever. - [Sentiment Analysis: Any role in Production Processes?](http://www.philiphodgetts.com/2016/10/sentiment-analysis-any-role-in-production-processes/) - One of the smart algorithms that developers can call on is Sentiment Analysis (by that or another name). Sentiment Analysis simply reads the sentiment - positive, neutral or negative - from a body of messages. It can also provide the same information on single 'documents', which could be transcripts. MonkeyLearn - one of the providers - [SpeedScriber, Lumberjack, Magic Keywords and Final Cut Pro X: magic combination](http://www.philiphodgetts.com/2016/10/speedscriber-lumberjack-magic-keywords-and-final-cut-pro-x-magic-combination/) - I've (along with many other people) have been beta testing SpeedScriber, an unreleased app that combines the power of an API for speech to text with a well thought out interface for correcting the machine transcription. Feed the SpeedScriber output to Lumberyard (part of Lumberjack System) and extract Magic Keywords and in a very short period - [AI and Machine Learning in Apple's World - Updated 10/20](http://www.philiphodgetts.com/2016/08/ai-and-machine-learning-in-apples-world/) - With AI and machine learning in use across Apple, how else might it be applied. - [Microsoft transcription accuracy equals human transcribers](http://www.philiphodgetts.com/2016/10/microsoft-transcription-accuracy-equals-human-transcribers/) - Microsoft claim a milestone with their Cordana speech to text transcription service, hitting an accuracy rate of 93.1% or a failure rate of 5.9%, which is reportedly the same accuracy as you're paying $1 or $2 a minute for right now. No human transcriber is completely accurate. There are generally some words that are unclear, - [The Danger of AI Modeling](http://www.philiphodgetts.com/2016/10/the-danger-of-ai-modeling/) - One of the powerful way Artificial Intelligence 'learns' is by using neural networks. Neural Networks are trained with a large number of examples where the result is known. The Neural Network adjusts until it gives the same result as the human 'teacher'. However, there's a trap. If that source material contains biases - such as - [In perspective: IBM Watson Business Unit is only two years old](http://www.philiphodgetts.com/2016/10/in-perspective-ibm-watson-business-unit-is-only-two-years-old/) - In just two years, the Artificial Intelligence technologies available through IBM Watson has exploded. Artificial Intelligence is a rapidly growing field. The New York Times has an interesting article that provides a background to the business behind Watson. Also new for today is an article at the Mac Observer about Apple's AI intentions. - [New Lumberjack System Feature](http://www.philiphodgetts.com/2016/10/new-lumberjack-system-feature/) - Lumberjack System gets a new Marker's feature. - [Tim Cook thinks AR will be more important than VR: I agree](http://www.philiphodgetts.com/2016/10/tim-cook-thinks-ar-will-be-more-important-than-vr-i-agree/) - Augmented Reality is likely to be much more significant than Virtual Reality. - [STV Klaassen: Special Thanks to Lumberjack and Sync-N-Link X](http://www.philiphodgetts.com/2016/10/stv-klaassen-special-thanks-to-lumberjack-and-sync-n-link-x/) - As you probably all know, I have two day jobs heading Intelligent Assistance Software and Lumberjack System. We're very proud of the work we've done through both companies. We make a decent income from them for sure, but what makes us particularly happy when our tools get people's work done faster. They get to go - [The Terence and Philip Show: Episode 74: Avid and AI](http://www.philiphodgetts.com/2016/10/the-terence-and-philip-show-episode-74-avid-and-ai/) - In this episode we discuss the future of Avid and how AI will affect post production. - [Tech Companies Promise not to Activate Skynet](http://www.philiphodgetts.com/2016/09/tech-companies-promise-not-to-activate-skynet/) - More accurately five tech companies promised not to abuse their AI power and act ethically. - [Google and Apple: Where's the driving force?](http://www.philiphodgetts.com/2016/09/google-and-apple-wheres-the-driving-force/) - Over recent years, I've read a lot on Apple* but only during the flight back did I start reading anything on Google: In the Plex by Steven Levy. While I'm not yet finished it struck me the fundamental difference between Google and Apple is "who's in control". With Google, engineers rule. Data rules. Everyone else is - [Google buys Speech Recognition; Apple snaps up Machine Learning](http://www.philiphodgetts.com/2016/09/google-buys-speech-recognition-apple-snaps-up-machine-learning/) - It seems the smartest way to make money right now is to have a startup in speech recognition, machine learning, neural networks or other Artificial Intelligence related startup. TechCrunch reported late last week the Apple had acquired another machine learning company: After buying Perceptio at the end of 2015 and Turi just a few months ago, Apple has now - [Show and Tell: Neural Networks in Practice](http://www.philiphodgetts.com/2016/09/show-and-tell-neural-networks-in-practice/) - Google have open sourced it's Show and Tell model for automatically captioning images. This is an excellent example of how neural networks work: train the model with examples - in this case human captioned images - and then let it loose on new images. From the Venture Beat article: Google trains Show and Tell by - [The Terence and Philip Show Episode 73: Mostly about Metadata](http://www.philiphodgetts.com/2016/09/the-terence-and-philip-show-episode-73-mostly-about-metadata/) - In this latest episode of The Terence and Philip Show Terry and I discuss metadata, my citizenship, smart APIs, Artificial Intelligence and more. - [LWPG with Karl Soule](http://www.philiphodgetts.com/2016/09/lwpg-with-karl-soule/) - The return of our Lunch series with Adobe's Karl Soule. - [IBM Watson cuts trailer for Morgan](http://www.philiphodgetts.com/2016/08/ibm-watson-cuts-trailer-for-morgan/) - IMB Watson just cut a movie trailer. What do you think? - [AI: Now it's 'making movies'](http://www.philiphodgetts.com/2016/08/ai-now-its-making-movies/) - When AI claims to know what good filmmaking is, is it time to get worried? - [A little FCP X Project](http://www.philiphodgetts.com/2016/08/a-little-fcp-x-project/) - Mostly I edit Lunch with Philip and Greg, product videos, or the occasional The semiSerious Foodies video. This last week I put together a demo piece for a friend, that was much more fun/creative. It's a competition piece, so if you'd all like to go to http://indi.com/7fqks and vote for Marlon Braccia, we'd appreciate it. Edited - [More AI: Hedge Fund AI Outperformed its Creator](http://www.philiphodgetts.com/2016/08/more-ai-hedge-fund-ai-outperformed-its-creator/) - Bloomberg reported yesterday about a Hedge Fund 'Robot' that "outsmarted" its human "master". The quotation marks are all mine because it's self learning, so it doesn't really have a master, but rather someone that created it. Still, the performance in the quoted instance is quite impressive. It's currently in charge of about $35 million in - [Editing Audio in FCP X](http://www.philiphodgetts.com/2016/08/editing-audio-in-fcp-x/) - I find FCP X the easiest way to edit audio only interviews. - [Does AI and Robotics give us the opportunity to rethink work?](http://www.philiphodgetts.com/2016/08/does-ai-and-robotics-give-us-the-opportunity-to-rethink-work/) - With so much negativity around AI, John Hagel postulates that we could use this transition as an opportunity to rethink the nature of work. - ["AI" put to Practical Use](http://www.philiphodgetts.com/2016/08/ai-put-to-practical-use/) - There are many examples of our Machine Learning has already saved lives and homes. - [The Problem with Machine Learning](http://www.philiphodgetts.com/2016/08/the-problem-with-machine-learning/) - Machine learning is built upon sample data sets: what could go wrong? - [Metadata drives Audience Growth for Niche Channels](http://www.philiphodgetts.com/2016/08/metadata-drives-audience-growth-for-niche-channels/) - Social media metadata can help link like minded audiences with content. - [Apple buys Turi for...? And what is Machine Learning?](http://www.philiphodgetts.com/2016/08/apple-buys-turi-for-and-what-is-machine-learning/) - Apple has (reportedly) purchased Turi, a machine learning company. - [Music Videos and Narrative Scripts by Artificial Intelligence?](http://www.philiphodgetts.com/2016/08/music-videos-and-narrative-scripts-by-artificial-intelligence/) - The time is coming closer when narrative scripts are written, or assisted, by artificial intelligence. - [The end of the Studio System?](http://www.philiphodgetts.com/2016/08/the-end-of-the-studio-system/) - The Hollywood Reporter would like you to think Amazon and Netflix are disrupting the Studio System. - [Automating Final Cut Pro X](http://www.philiphodgetts.com/2016/08/automating-final-cut-pro-x/) - Using Automator and Applescript allows me much easier multicam cutting in FCPX. - [New IntelligentAssistance.com Website](http://www.philiphodgetts.com/2016/07/new-intelligentassistance-com-website/) - Time to simplify the site and clarify the brand. - [Augmented Reality is already huge!](http://www.philiphodgetts.com/2016/07/augmented-reality-is-already-huge/) - Pokemon Go already demonstrates that Augmented Reality is likely to be much more significant than VR. - [Apple slowly moves into original programming](http://www.philiphodgetts.com/2016/07/apple-slowly-moves-into-original-programming/) - While Apple don't plan on a head-on battle with Amazon or Netflix, they are commissioning strategic programming. - [Spanish Broadcaster for Rio Olympics Relies on Metadata](http://www.philiphodgetts.com/2016/07/spanish-broadcaster-for-rio-olympics-relies-on-metadata/) - In an Avid blog about the Rio Olympics I noticed how automatic metadata generation was a crucial part of the puzzle. - [IBM Watson hosted AI takes over Legal Firm's Bankruptcy Practice](http://www.philiphodgetts.com/2016/07/ibm-watson-hosted-ai-takes-over-legal-firms-bankruptcy-practice/) - If Artificial Intelligence is able to take over a legal firm's bankruptcy practice, how secure it an Assistant Editor? - [Metadata for Distribution: Case Studies from Metadata Madness](http://www.philiphodgetts.com/2016/07/metadata-for-distribution-case-studies-from-metadata-madness/) - A few days ago I wrote about metadata's application to distribution. A recent panel discussion at the Rights and Metadata Madness conference outlined some of the challenges and case studies from Rovi, MLB and Viacom outlining their metadata needs and the practices they've developed to deal with them. The article is worth a read, but I'll - [Google adds to smart APIs](http://www.philiphodgetts.com/2016/07/google-adds-to-smart-apis/) - Google adds another smart API to join the many that already exist. - [Final Cut Pro X Creative Summit 2016 Discount](http://www.philiphodgetts.com/2016/07/final-cut-pro-x-creative-summit-2016-discount/) - If you're thinking of going to this year's FCP X Creative Summit, here's a discount code you can use. - [Production in the Cloud](http://www.philiphodgetts.com/2016/07/production-in-the-cloud/) - A recent student film could predict the metadata-based workflow of the future. - [Two companies: $8 billion of production](http://www.philiphodgetts.com/2016/07/two-companies-8-billion-of-production/) - Two companies are spending big on production. - [Metadata isn't just for production!](http://www.philiphodgetts.com/2016/07/metadata-isnt-just-for-production/) - While my focus is on metadata for production, different types of metadata are equally valuable for distribution. - [Keywords and Roles: friends or adversaries?](http://www.philiphodgetts.com/2016/07/keywords-and-roles-friends-or-adversaries/) - Where is the harmony between Keyword Ranges and Roles? - [Which technological innovation will take your job?](http://www.philiphodgetts.com/2016/07/which-technological-innovation-will-take-your-job/) - With constant evolution technology is becoming more and more capable - capable of taking your job. - [Lunch with Rick Young](http://www.philiphodgetts.com/2016/07/lunch-with-rick-young/) - Rick Young has worked in TV and film since the late 1980's. He's embraced the changing technology and even written about several NLEs. - [The Terence and Philip Show Episode 72: Workflow 2016, featuring Lumberjack](http://www.philiphodgetts.com/2016/06/the-terence-and-philip-show-episode-72-workflow-2016-featuring-lumberjack/) - In this episode I get to spend a lot of time talking about the background the Lumberjack System, in the context of the very unsexy topic of workflow, particularly automating the workflow. I share many of the background decisions related to Lumberjack System - our logging and pre-editing system for Final Cut Pro X - including why - ["Works with iMovie/Final Cut Pro X" Trademarks](http://www.philiphodgetts.com/2016/06/works-with-imoviefinal-cut-pro-x-trademarks/) - Patently Apple have revealed new trademarks for Works with iMovie and Works with Final Cut Pro X (or both) - [The Terence and Philip Show Episode 71: NAB 2016](http://www.philiphodgetts.com/2016/06/the-terence-and-philip-show-episode-71-nab-2016/) - Terence Curren and I recorded our thoughts on NAB 2016.  Topics covered include general impressions of NAB 2016, and why Terry did not attend this year; Blackmagic Design Resolve; Avid's business; market fragmentation; HDR and expanded color gamut; Studio Daily's Top 50 influencers (including Philip); Zcam; Lytro cam; VR; innovation; Apple watch and NDA'd Final Cut - [Lunch with Oliver Peters](http://www.philiphodgetts.com/2016/05/lunch-with-oliver-peters/) - Lunch with independent video/film editor, colorist, post production supervisor and consultant Oliver Peters. - [Lumberjack Can: A musical tribute](http://www.philiphodgetts.com/2016/05/lumberjack-can-a-musical-tribute/) - I've been learning to sing over the last two years (almost to the day). Well, it seems like a reasonable outlet to sing about the things I love and do. - [Lunch with Mike Matzdorff](http://www.philiphodgetts.com/2016/03/lwpg-with-mike-matzdorff/) - The latest in our lunch series is with Mike Matzdorff - writer, director, editor, assistant editor and composer. - [Derived Keywords in Action: Magic Keywords for Lumberjack System (Right Video)](http://www.philiphodgetts.com/2016/04/derived-keywords-in-action-magic-keywords-for-lumberjack-system/) - I've long taught of the value of derived metadata. We are now applying it in Lumberjack System with a new feature called Magic Keywords. - [New approaches to 'Automatic Editing'](http://www.philiphodgetts.com/2016/04/new-approaches-to-automatic-editing/) - A recent articles, and project, demonstrate an increasing trend to automate certain types of production: generally that which is highly predictable. One example uses new technology to build news videos from text articles; the other builds multiple videos based on the same XML template. These types of technologies are but another in a series of developments - [Adobe sets new revenue, subscriber records](http://www.philiphodgetts.com/2016/03/adobe-sets-new-revenue-subscriber-records/) - While some dislike a subscription model, it seems to be working for Adobe. - [Lunch with Douglas Blush](http://www.philiphodgetts.com/2016/03/lunch-with-douglas-blush/) - Our next lunch is with Award winning documentary film editor Douglas Blush. It's our longest lunch to date. - [Lunch with Heather Williams](http://www.philiphodgetts.com/2016/02/lunch-with-heather-williams/) - Our latest Lunch guest is Heather Williams. Heather has been working with manufacturers for nearly 10 years helping to bring the best video production tools to market - meeting the important and evolving needs of today’s creative professionals. She began her career as part of the original team at G-Technology and helped grow the company - [Apple to create original programming?](http://www.philiphodgetts.com/2016/01/apple-to-create-original-programming/) - If Apple is starting to produce original content, it's about time! - [Lunch with Hayden Black](http://www.philiphodgetts.com/2016/01/lunch-with-hayden-black/) - Hayden Black is the next guest in our Lunch series - [Piracy destroys box office again: with higher revenues and attendance](http://www.philiphodgetts.com/2016/01/piracy-destroys-box-office-again-with-higher-revenues-and-attendance/) - Once again the plaintiff cries of those who won't adapt to the modern world are proven to be groundless. - [Producing The semiSerious Foodies](http://www.philiphodgetts.com/2016/01/producing-the-semiserious-foodies/) - Another practical application of my "small production kit" approach is our new show The semiSerious Foodies. - [If you're naming Favorites, you're doing it wrong](http://www.philiphodgetts.com/2016/01/if-youre-naming-favorites-youre-doing-it-wrong/) - A named favorite should be a Keyword Range. - [Apple adds to its Derived Metadata technologies](http://www.philiphodgetts.com/2016/01/apple-adds-to-its-derived-metadata-technologies/) - With the purchase of Emotient, Apple adds emotion detection to it's suite of metadata tools. - [Apple’s iOS facial recognition and its potential applications.](http://www.philiphodgetts.com/2011/08/apple’s-ios-facial-recogniti/) - Some of the ways Apple's technology purchases might be used - [Celtx grows up!](http://www.philiphodgetts.com/2016/01/celtx-grows-up/) - One of my favorite writing tools grows up into a full production management system. - [Vertical video: how do we live with it? UPDATED](http://www.philiphodgetts.com/2016/01/vertical-video-how-do-we-live-with-it/) - This isn't a battle we can win so how do we adapt? - [A new 4K TV for Christmas? Sorry, already obsolete!](http://www.philiphodgetts.com/2016/01/a-new-4k-tv-for-christmas-sorry-already-obsolete/) - With the release of the Ultra HD Premium spec and a slew of new TVs with Dolby Vision included, last year's UltraHD TV is outdated. - [2015's Best Blog Posts](http://www.philiphodgetts.com/2016/01/2015s-best-blog-posts/) - A subjective accounting of my favorite blog posts of 2015. - [A year of software updates: 2015](http://www.philiphodgetts.com/2016/01/a-year-of-software-updates-2015/) - How many updates can one software engineer produce in a year? - [2015: It was a good year](http://www.philiphodgetts.com/2016/01/2015-it-was-a-good-year/) - Personally and professionally, 2015 was a good year for Greg and I. - [Here's to 2015: More!](http://www.philiphodgetts.com/2015/12/heres-to-2015-more/) - More pixels, more dynamic range and more field of view: 2015 has been the year of more. - [Success requires failure!](http://www.philiphodgetts.com/2015/12/success-requires-failure/) - A new article in the Scientific American tells how creativity is really a numbers game. - [Lunch with Michael Horton](http://www.philiphodgetts.com/2015/12/lunch-with-michael-horton/) - The next guest in our lunch series is LACPUG and Supermeet founder Michael Horton. - [Lunch with Philip and Greg](http://www.philiphodgetts.com/2015/12/lunch-with-philip-and-greg-2/) - In this edition Cirina Catania turns the tables and takes Philip and Greg to lunch. - [Lunch with Patrick Palmer](http://www.philiphodgetts.com/2015/11/lunch-with-patrick-palmer/) - Our next lunch is with full-time dad and some-time product manager for Adobe, Patrick Palmer. - [Lunch with Maxim Jago](http://www.philiphodgetts.com/2015/10/lunch-with-maxim-jago/) - The latest guest in our Lunch series is Maxim Jago. - [The Terence and Philip Show Episode 70: Production](http://www.philiphodgetts.com/2015/10/the-terence-and-philip-show-episode-70-production/) - In the latest Terence and Philip Show, Terence and Philip talk about Lunch with Philip and Greg; what it is and the 4K, small production kit approach that allows the show to be produced over lunch in regular restaurants. The discussion moves to other production and why we got into the business in the first place before discussing - [Lunch with Bart Neckebroeck](http://www.philiphodgetts.com/2015/10/lunch-with-bart-neckebroeck/) - The next guest in the Lunch with Philip and Greg series, is Bart Neckebroeck. Bart is a freelance trainer for Adobe, Avid and Apple NLEs and a freelance editor on Media Composer and Final Cut Pro. He has produced his own films and documentaries and brings an interesting insight into the state of NLEs and - [Joss Whedon made more from 'Dr Horrible' than 'Avengers'?](http://www.philiphodgetts.com/2015/10/joss-whedon-made-more-from-dr-horrible-than-avengers/) - An unexpected revelation at PaleyFest. - [Lunch with Terry Curren](http://www.philiphodgetts.com/2015/10/lunch-with-terry-curren/) - The latest in our Lunch with Philip and Greg series. - [Intelligent Assistance and Lumberjack System Apps ready for El Capitan](http://www.philiphodgetts.com/2015/09/intelligent-assistances-and-lumberjack-system-apps-ready-for-el-capitan/) - All our apps - both Intelligent Assistance and Lumberjack System - are ready for El Capitan - [Lunch with Jerry Hofmann](http://www.philiphodgetts.com/2015/09/lunch-with-jerry-hofmann/) - The next in our series - [Lunch with Thomas Quinn: Documentary Producer](http://www.philiphodgetts.com/2015/09/lunch-with-thomas-quinn-documentary-producer/) - This time we lunch with Thomas Quinn, documentary producer. - [If it's September, it's IBC, Supermeet and FCP X Expo!](http://www.philiphodgetts.com/2015/09/if-its-september-its-ibc-supermeet-and-fcp-x-expo/) - Greg and I are off to a busy IBC. - [What if Apple or Google simply bypassed Networks and Studios?](http://www.philiphodgetts.com/2009/12/what-if-apple-or-google-simply-bypassed-networks-and-studios/) - With huge war chests, either Apple or Google could produce enough content to make the existing middle men irrelevant. - [Lunch with Gordon Burkell - Art of the Guillotine](http://www.philiphodgetts.com/2015/08/lunch-with-gordon-burkell-art-of-the-guillotine/) - Our next lunch is with Gordon Burkell, founder of Art of the Guillotine. - [Lunch with Cirina Catania](http://www.philiphodgetts.com/2015/08/lunch-with-cirina-catania/) - Our next lunch is with filmmaker Cirina Catania. - [Lunch with Alex Gollner](http://www.philiphodgetts.com/2015/08/lunch-with-alex-gollner/) - The next episode of Lunch with Philip and Greg features Alex Gollner aka Alex4D - [The Terence and Philip Show: Episode 69](http://www.philiphodgetts.com/2015/07/the-terence-and-philip-show-episode-69/) - Where we talk about adapting to change. - [Lunch with Peter Wiggins](http://www.philiphodgetts.com/2015/07/lunch-with-peter-wiggins/) - Lunch with Peter Wiggins: fcp.co, iDustrial Revolution and broadcast editor. - [Why I'm a 4K Convert for Acquisition!](http://www.philiphodgetts.com/2015/07/why-im-a-4k-convert-for-acquisition/) - This one image sums up perfectly why I see a place for 4K acquisition. - [Technology only moves Forward](http://www.philiphodgetts.com/2015/07/technology-only-moves-forward/) - A blog post by Seth Godin caught my eye: technology only moves forward. - [Lunch with Philip and Greg](http://www.philiphodgetts.com/2015/07/lunch-with-philip-and-greg/) - A new project Greg and I have been working on gets a launch today. - [Lunch with Mark Spencer](http://www.philiphodgetts.com/2015/07/lunch-with-mark-spencer/) - Our first lunch guest is Mark Spencer. - [Family History Video Project: Questions](http://www.philiphodgetts.com/2015/06/family-history-video-project-questions/) - The questions I asked my family, and some that I wish I had. - [Why did we change the name of Xto7?](http://www.philiphodgetts.com/2015/06/why-did-we-change-the-name-of-xto7/) - We've been asked a couple of times why we changed the name of Xto7 to XtoCC and what it meant. - [Four Years Ago Today....](http://www.philiphodgetts.com/2015/06/four-years-ago-today/) - Some thoughts on the fourth anniversary of Final Cut Pro X's release. - [Small Production Kit Video on the Digital Production BuZZ](http://www.philiphodgetts.com/2015/06/small-production-kit-video-on-the-digital-production-buzz/) - My small production kit for the Family History Video was featured on the Digital Production BuZZ. - [FCP X Creative Summit and San Diego FCP Users Presentations](http://www.philiphodgetts.com/2015/06/fcp-x-creative-summit-and-san-diego-fcp-users-presentations/) - A couple of upcoming presentations from Philip on the latest about Lumberjack System. - [My Family History Video Project - Continued](http://www.philiphodgetts.com/2015/06/my-family-history-video-project-continued/) - How I shot additional Family History Videos during a recent trip to Australia. - [The Terence and Philip Show: Episode 68 - the Future.](http://www.philiphodgetts.com/2015/06/the-terence-and-philip-show-episode-68-the-future/) - Family history to surviving the future get the Terence and Philip Show treatment. - [Happy First Birthday Lumberjack System](http://www.philiphodgetts.com/2015/05/happy-first-birthday-lumberjack-system/) - My other professional baby, is one year old today. It sure has grown up since then. - [The Terence and Philip Show: Episode 67, Reflections on NAB 2015](http://www.philiphodgetts.com/2015/04/the-terence-and-philip-show-episode-67-reflections-on-nab-2015/) - A wide ranging look at all things NAB 2015, from Terence and Philip's very subjective perspectives. Avid, Adobe, Blackmagic Design and some companies that start with C-Z as well. - [Randy Ubillos: Retirement and Final Cut Pro X](http://www.philiphodgetts.com/2015/04/randy-ubillos-retirement-and-final-cut-pro-x/) - A hearty "Congratulations on your retirement" with a very strong "Thank you" - [NAB Presentations from the FCPWORKS Demo Room - Mine Included!](http://www.philiphodgetts.com/2015/04/nab-presentations-from-the-fcpworks-demo-room-mine-included/) - My Lumberjack presentation and the other videos from the FCPWORKS demo room are now available. - [My Take on NAB 2015](http://www.philiphodgetts.com/2015/04/my-take-on-nab-2015/) - A very subjective review of my experience of NAB 2015. - [Final Cut Pro X Updated for NAB](http://www.philiphodgetts.com/2015/04/final-cut-pro-x-updated-for-nab/) - Apple has released a feature update to Final Cut Pro X. - [Adobe's NAB Preview is pretty Awesome](http://www.philiphodgetts.com/2015/04/adobes-nab-preview-is-pretty-awesome/) - In among Adobe's amazing announcements , I can manage to get a singing reference. - [NAB 2015](http://www.philiphodgetts.com/2015/04/nab-2015/) - Another NAB is nearly upon us. This will be my 18th consecutive show, although last year I was in Las Vegas but never made it to the show floor! This year I can't avoid it as I'm doing a panel on the Digital Production BuZZ show Monday morning, and attending some press conferences/meetings on the - [Assisted Editing featured in Light Iron 'Focus' Event Videos](http://www.philiphodgetts.com/2015/03/assisted-editing-featured-in-light-iron-focus-event-videos/) - Greg's and my work on the Focus movie was featured in some recently released videos. - [Here's to the Next Thirty Years!](http://www.philiphodgetts.com/2015/03/heres-to-the-next-thirty-years/) - It's hard to imaging what the world will be like in 30 years, but now is the time to prepare for it. - [Sync-N-Link and the Evolution of Workflows](http://www.philiphodgetts.com/2015/03/sync-n-link-and-the-evolution-of-workflows/) - Unexpectedly, it seems Sync-N-Link has been at the center of workflow evolution since its release. - [Focus: Our Story](http://www.philiphodgetts.com/2015/03/focus-our-story/) - The release of Focus caps a 25 month long story for Intelligent Assistance. - [Managing a Business on the Move](http://www.philiphodgetts.com/2015/03/managing-a-business-on-the-move/) - When you're a small business, how do you manage time away - particularly internationally. - [The Terence and Philip Show Episode 66: Nobody cares about Terry!](http://www.philiphodgetts.com/2015/03/the-terence-and-philip-show-episode-66-nobody-cares-about-terry/) - Too small for Avid, too big for Adobe and Apple. Where does a boutique facility go for support? - [The Trials of a Small Software Developer Part 2](http://www.philiphodgetts.com/2015/02/the-trials-of-a-small-software-developer-part-2/) - As it turns out Sandboxing wasn't finished with us yet and implementing the simplest feature has multipole knock-ons. - [The Terence and Philip Show Episode 65: Look back on 2014](http://www.philiphodgetts.com/2015/02/the-terence-and-philip-show-episode-65-look-back-on-2014/) - Terence and Philip look at the trends for 2014. - [Modern Family Episode shot on iDevices](http://www.philiphodgetts.com/2015/02/modern-family-episode-shot-on-idevices/) - The Feb 25 Episode of Modern Family has been shot entirely on Apple devices, mostly iOS. - [The Trials of a Small Software Developer Part 1](http://www.philiphodgetts.com/2015/02/the-trials-of-a-small-software-developer-part-1/) - Simple things, like a feature request or update lead to unforeseen complications. - [Two Production Extremes](http://www.philiphodgetts.com/2015/02/two-production-extremes/) - Pretty much the two extremes of production kit. - [It's in the Bag](http://www.philiphodgetts.com/2015/02/its-in-the-bag/) - How small can a high quality production kit go? My presentation from LACPUG January meeting. - [Why I Love Keyword Ranges](http://www.philiphodgetts.com/2015/02/why-i-love-keyword-ranges/) - Turns out, it's what I've been looking for all my life. - [You need to suck, in order to learn](http://www.philiphodgetts.com/2015/01/you-need-to-suck-in-order-to-learn/) - Or, perhaps, to learn you need to first suck. - [A New Production Haiku](http://www.philiphodgetts.com/2014/12/a-new-production-haiku/) - In early 2012 I went through a process of reducing production gear to a minimum, akin to trying to write a Haiku. I'm gearing up for a production trip to Australia to record interviews with my extended family during our quadrennial family reunion. It's a new production Haiku with different solutions due to the inevitable - [Advances in Content Recognition](http://www.philiphodgetts.com/2014/12/advances-in-content-recognition/) - At the current stage of technology development, we are largely limited to adding Content Metadata manually. If we want people described; if we want the scene described; or the action described, we need to add Keywords or Notes to achieve that. I don't expect that to be the case in the future. Technology from Clarifai and Google - [Final Cut Pro X 10.1.4](http://www.philiphodgetts.com/2014/12/final-cut-pro-x-10-1-4/) - A bright spot on a wet Tuesday morning. - [Useful Speech-to-Text is hard!](http://www.philiphodgetts.com/2014/11/useful-speech-to-text-is-hard/) - Adobe are pulling back on their ambitious attempt to integrate Speech-to-text in Creative Cloud workflows. - [Are Silicon Valley and Hollywood in opposition to each other?](http://www.philiphodgetts.com/2014/11/are-silicon-valley-and-hollywood-in-opposition-to-each-other/) - Is it as simple as technology vs creative, or is there something more complex in the relationship? - [Metadata and Organization](http://www.philiphodgetts.com/2014/11/metadata-and-organization/) - Metadata is essential to every creative project and few are getting trained in how to use it to tame massive, numerous media files. - [Final Cut Pro X 10.1.2](http://www.philiphodgetts.com/2014/06/final-cut-pro-x-10-1-2/) - This morning Apple released a new version of Final Cut Pro X 10.1.2 - [How Useful is Automated Multicam Editing?](http://www.philiphodgetts.com/2014/11/how-useful-is-automated-multicam-editing/) - While Disney Research's work is interesting, and damned clever, I'm not sure of the application. - [Is Twitch a broadcast competitor?](http://www.philiphodgetts.com/2014/11/is-twitch-a-broadcast-competitor/) - Gamers watching the game play of other gamers draws network level audiences. - [What's the difference between TV and Film production?](http://www.philiphodgetts.com/2014/11/whats-the-difference-between-tv-and-film-production/) - With the technologies used to produce both converging, what differentiates film and television production? - [MOX: Do we need an open source codec?](http://www.philiphodgetts.com/2014/10/mox-do-we-need-an-open-source-codec/) - With plans for an open source mezzanine codec moving ahead, do we really need it? - [AVFoundation gets massive upgrade in Yosemite](http://www.philiphodgetts.com/2014/10/avfoundation-gets-massive-upgrade-in-yosemite/) - Including the return of reference movies? - [Adobe's Hollywood Debut Party!](http://www.philiphodgetts.com/2014/10/adobes-hollywood-debut-party/) - A good day for Adobe and a proud day for Greg and I. - [Philip's Interview on "The Crush" podcast](http://www.philiphodgetts.com/2014/10/philips-interview-on-the-crush-podcast/) - What is the best way to eat a giant animal? These answers and a bunch more in an interview I did a while back about the business of production. - [Amsterdam Supermeet and Lumberjack System](http://www.philiphodgetts.com/2014/09/amsterdam-supermeet-and-lumberjack-system/) - We'll have these cute pouches to give away, and two will include a hard drive from OWC. - [A Good Day for Premiere Pro and Adobe CC](http://www.philiphodgetts.com/2014/09/a-good-day-for-premiere-pro-and-adobe-cc/) - New features previewed at IBC show strong growth. - [A good day for Final Cut Pro X](http://www.philiphodgetts.com/2014/09/a-good-day-for-final-cut-pro-x/) - With the news of major adoption in News, Final Cut Pro X continues to grow in the professional editing world. - [The Terence and Philip Show Episode 64: 4K](http://www.philiphodgetts.com/2014/09/the-terence-and-philip-show-episode-64-4k/) - A new show on 4K. - [Avid is the most used NLE?](http://www.philiphodgetts.com/2014/08/avid-is-the-most-used-nle/) - Although surveys might indicate otherwise - [Demystifying Apple's ProRes Codec](http://www.philiphodgetts.com/2014/08/demystifying-apples-prores-codec/) - A Free Moviola webinar August 19. - [More "New Studio" Production](http://www.philiphodgetts.com/2014/08/more-new-studio-production/) - Amazon and Netflix ramp up their original programming. - [Avid to (Finally) Restate Accounts within two weeks.](http://www.philiphodgetts.com/2014/08/avid-to-finally-restate-accounts-within-two-weeks/) - Avid have announced that they expect to restate their accounts within two weeks. - [Will Netflix "Rip the Heart" out of Pre-sale Film Financing?](http://www.philiphodgetts.com/2014/08/will-netflix-rip-the-heart-out-of-pre-sale-film-financing/) - Forbes seems to think they will. - [The Metadata on a discussion about Metadata!](http://www.philiphodgetts.com/2014/08/the-metadata-on-a-discussion-about-metadata/) - Over the weekend, Chris Fenwick interviewed me for his FCPX Grill podcast about the importance of logging, metadata and Lumberjack System. The podcast is available now and it is a good conversation. What makes it meta though is that Alex Gollner logged the conversation and put it up on his website: metadata (logging) about a conversation - [Get a copy of Producer's Best Friend Free with Lumberjack Subscription](http://www.philiphodgetts.com/2014/08/get-a-copy-of-producers-best-friend-free-with-lumberjack-subscription/) - Along with a new iOS app, there's a promotional offer. - [Avid Everywhere - as I understand it!](http://www.philiphodgetts.com/2014/08/avid-everywhere-as-i-understand-it/) - My take-away on Avid Everywhere as explained on Larry Jordan's Digital Production BuZZ. - [Comparing Streaming Services](http://www.philiphodgetts.com/2014/08/comparing-streaming-services/) - So far, Amazon bad, iTunes good. - [Metadata is the New Gold!](http://www.philiphodgetts.com/2014/07/metadata-is-the-new-gold/) - According to a recent webinar by MESA "Metadata is the new Gold" - [Amazon is a Studio too?](http://www.philiphodgetts.com/2014/07/amazon-is-a-studio-too/) - Amazon plans to spend $100 million on original production. - [Apple is also in the Content Creation Business](http://www.philiphodgetts.com/2014/07/apple-is-also-in-the-content-creation-business/) - People know about Netflix or Amazon's efforts but Apple? - [Drones are becoming more automated!](http://www.philiphodgetts.com/2014/07/drones-are-becoming-more-automated/) - Unsurprisingly, quadcopters/drones are becoming more automated, more sophisticated and easier to fly. - [Evolving Thinking: 4K and Lumberjack](http://www.philiphodgetts.com/2014/07/evolving-thinking-4k-and-lumberjack/) - Over time my thinking about 4K and Lumberjack System has evolved. - [Democratization in the kitchen and production](http://www.philiphodgetts.com/2014/07/democratization-in-the-kitchen-and-production/) - It strikes me that democratization of "the kitchen" parallels the democratization of production. - [Lumberjack System adds Story Mode](http://www.philiphodgetts.com/2014/07/lumberjack-system-adds-story-mode/) - With the release of 10.1.2 Lumberjack System's Story Mode makes Lumberjack string-outs available for already logged footage. - [The Terence and Philip Show: Episode 63, Post NAB thoughts.](http://www.philiphodgetts.com/2014/06/the-terence-and-philip-show-episode-63-post-nab-thoughts/) - With NAB 2014 behind us, what were the trends observed. - [Education is Marketing?](http://www.philiphodgetts.com/2014/05/education-is-marketing/) - If marketing isn't marketing, what is it? - [Lumberjack System is Live](http://www.philiphodgetts.com/2014/05/lumberjack-system-is-live/) - A new era in on-location, real-time logger - [NAB Wrap-up: The Genius of DaVinci Resolve 11](http://www.philiphodgetts.com/2014/04/nab-wrap-up-the-genius-of-resolve-11/) - Brilliant move both short and long term. - [NAB 2014: Find me and some new announcements](http://www.philiphodgetts.com/2014/04/nab-2014-find-me-and-some-new-announcements/) - Two days too long; four nights too short. - [Adobe's Pre-NAB Announcements](http://www.philiphodgetts.com/2014/04/adobes-pre-nab-announcements/) - A solid update to a solid product line... and a nice surprise. - [Resolve gets GPU Debayering](http://www.philiphodgetts.com/2014/03/resolve-gets-gpu-debayering/) - After RED announced GPU based debarring at IBC, it's been inevitable that the code roll out to other apps. - [1.8 Million Creative Cloud Subscribers!](http://www.philiphodgetts.com/2014/03/1-8-million-creative-cloud-subscribers/) - How many are active Premiere Pro users? - [Another FCP X Movie?](http://www.philiphodgetts.com/2014/02/another-fcp-x-movie/) - Evidence suggests that there is another movie setting up to edit with FCP X in the UK - [MacUpdate Are Damaging Our Business [Updated 3:35 1/24)](http://www.philiphodgetts.com/2014/01/macupdate-are-damaging-our-business/) - MacUpdate add a burden to developers and refuse to provide relief, although after much contact they have minimized the harm being caused. - [Learn about FCP X and 4K in Culver City (LA)](http://www.philiphodgetts.com/2014/01/learn-about-fcp-x-and-4k-in-culver-city-la/) - I'll be demonstrating our apps, Lumberjack and answering FCP X questions. - [Export times: Mac Pro, Final Cut Pro X and Premiere Pro CC.](http://www.philiphodgetts.com/2014/01/export-times-mac-pro-final-cut-pro-x-and-premiere-pro-cc/) - Export testing with the Mac Pro, Premiere Pro CC and Final Cut Pro X proves the value of the second GPU. - [Mac Pro and Premiere Pro CC (mid Dec 2013).](http://www.philiphodgetts.com/2014/01/mac-pro-and-premiere-pro-cc-mid-dec-2013/) - Some results from testing Premiere Pro CC, on the new Mac Pro. - [Final Cut Pro X 10.1](http://www.philiphodgetts.com/2013/12/final-cut-pro-x-10-1/) - Final Cut Pro X 10.1 was released this morning and here's what I've found in the new release. - [A year in Software Releases](http://www.philiphodgetts.com/2014/01/a-year-in-software-releases/) - The life of a small independent software developer. - [Mac Pro, Final Cut Pro X 10.1, and five streams of native R3D](http://www.philiphodgetts.com/2014/01/mac-pro-final-cut-pro-x-10-1-and-five-streams-of-native-r3d/) - This time I captured video of my testing of Final Cut Pro X 10.1, the new Mac Pro and some R3D native footage. - [Mac Pro, Final Cut Pro X and Content Analysis](http://www.philiphodgetts.com/2013/12/mac-pro-final-cut-pro-x-and-content-analysis/) - Some more thoughts on the Mac Pro, and Content Analysis in Final Cut Pro X. - [Mac Pro and Final Cut Pro X: First Impressions](http://www.philiphodgetts.com/2013/12/mac-pro-and-final-cut-pro-x-first-impressions/) - My first impressions of the new Mac Pro and Final Cut Pro X after a few days experience. - [How to manage change and relearning?](http://www.philiphodgetts.com/2013/11/how-to-manage-change-and-relearning/) - In a world of constantly changing tools, who do we manage that change and relearning that goes with it. - [When do we jump to new technology or workflows?](http://www.philiphodgetts.com/2013/12/when-do-we-jump-to-new-technology-or-workflows/) - At what point should we make the jump to new technology or workflows, given we have to still deliver on time and on budget. - [How does technology affect production?](http://www.philiphodgetts.com/2013/11/how-does-technology-affect-production/) - To what extent does the technology we have available affect production style? - [The Terence and Philip Show Episode 62: Innovation](http://www.philiphodgetts.com/2013/11/the-terence-and-philip-show-episode-62-innovation/) - All new Terence and Philip show where we discuss innovation: what is it, who's doing it, and why do we care? - [How to cope with technological change](http://www.philiphodgetts.com/2013/11/how-to-cope-with-technological-change/) - Technological changes are constant in production and post production. How we deal with it determines our success. - [QuickTime is deprecated? What does that mean in practice?](http://www.philiphodgetts.com/2013/11/quicktime-is-deprecated-what-does-that-mean-in-practice/) - Now that QuickTime has been deprecated, what does that mean for video professionals? - [Final Cut Pro X is as important to Apple as Media Composer is to Avid!](http://www.philiphodgetts.com/2013/11/final-cut-pro-x-is-as-important-to-apple-as-media-composer-is-to-avid/) - Neither app is core to the company's business, and yet is crucial to the company anyway. - [Visiting the Intersection of Technology and Liberal Arts](http://www.philiphodgetts.com/2013/11/visiting-the-intersection-of-technology-and-liberal-arts/) - The Invisible Cities opera is clearly at the intersection of technology and liberal arts. - [Thoughts on 4K for production and distribution.](http://www.philiphodgetts.com/2013/10/thoughts-4k-for-production-and-distribution/) - Are we inevitably heading toward 4K for production and distribution? - [The problem of "new wine"](http://www.philiphodgetts.com/2013/11/problem-new-wine/) - In the New Testament there is an admonition to not put "new wine" into "old wineskins". It applies to software concepts as well! - [Forbes says the cable model is unsustainable and unpopular](http://www.philiphodgetts.com/2013/10/forbes-says-cable-model-is-unsustainable-unpopular/) - We all hate our cable company but to go as far as say the cable model is unsustainable is probably an exaggeration. - [Software that recognizes mood!](http://www.philiphodgetts.com/2013/10/software-that-recognizes-mood/) - Software that recognizes mood would be another tool for automating pre-post metadata. - [Survey says: Corporate Video Projects More Popular than Ever](http://www.philiphodgetts.com/2013/10/survey-says-corporate-video-projects-popular-ever/) - Corporate video leads the list of who's producing what. - [Mavericks bonus: OpenCL on both my GPUs!](http://www.philiphodgetts.com/2013/10/mavericks-bonus-opencl-on-both-my-gpus/) - Updates to OpenCL in Mavericks means both my GPUs can be used for OpenCL at the same time. - [Breaking Bad "Helped by piracy"](http://www.philiphodgetts.com/2013/10/breaking-bad-helped-piracy/) - Unauthorized distribution led to "led to a lot of people watching the series who otherwise would not have". - [The Terence and Philip Show Episode 61: Apps and Workflows](http://www.philiphodgetts.com/2013/10/terence-philip-show-episode-61-apps-workflows/) - In this episode Terence and Philip talk apps and workflows across the spectrum of NLEs and their ecosystems. - [Why is TV attracting the best writers, instead of film?](http://www.philiphodgetts.com/2013/10/tv-attracting-best-writers-instead-film/) - A recent article in the Atlantic blames an "uncreative business model" in Hollywood. - [Marketing Lessons from IBC](http://www.philiphodgetts.com/2013/09/marketing-lessons-from-ibc/) - When you are designing your marketing messaging, you need to clearly communicate the benefit (or even the service/product you're providing) to those who have no idea what you do. In light of what I've observed on the exhibition floor at IBC, I may even need to reconsider our own "Taking the boring out of post" - [BOSCPUG Demo video: Lumberjack and Producer's Best Friend.](http://www.philiphodgetts.com/2013/09/boscpug-demo-video-lumberjack-producers-best-friend/) - FCP.co and BOSCPUG.org have published my demo from Boston, Aug 22nd. - [Adobe updates Creative Cloud](http://www.philiphodgetts.com/2013/09/adobe-updates-creative-cloud/) - Right on schedule for IBC Adobe had announced enhancements to their Creative Cloud suite of tools. - [Prelude LiveLogger](http://www.philiphodgetts.com/2013/09/prelude-livelogger/) - As part of their October updates to Creative Cloud Adobe have announced Prelude LiveLogger, for on-location logging. - [When you say "metadata" do you mean pre-post, asset management or distribution metadata?](http://www.philiphodgetts.com/2013/09/say-metadata-mean-pre-post-asset-management-distribution-metadata/) - Broadly speaking there's metadata for pre-post, asset management or distribution tracking. - [Final Cut Pro X is faster!](http://www.philiphodgetts.com/2013/08/final-cut-pro-x-is-faster/) - A lot of people who have made the switch find Final Cut Pro X is faster. - [The Terence and Philip Show Episode 60](http://www.philiphodgetts.com/2013/09/terence-philip-show-episode-60/) - The cost of producing movies. - [Intelligent Assistance releases Change List X](http://www.philiphodgetts.com/2013/08/intelligent-assistance-releases-change-list-x/) - Change Lists for Final Cut Pro X. - [Intelligent Assistance releases Producer's Best Friend](http://www.philiphodgetts.com/2013/08/intelligent-assistance-releases-producers-best-friend/) - Comprehensive Clip Reporting for Final Cut Pro X thanks to new Producer's Best Friend. - [Downloads make little mark on box office.](http://www.philiphodgetts.com/2013/08/downloads-make-little-mark-on-box-office/) - Illegal downloading of films has little effect on box office revenue, and industry estimates of its losses are exaggerated, a study has found. - [No more Lynda.com for me](http://www.philiphodgetts.com/2013/08/no-more-lynda-com-for-me/) - Using a company that issues bogus DMCA takedowns makes it morally impossible for me to support lynda.com anymore. - [Oops, I accidentally finished the edit!](http://www.philiphodgetts.com/2013/08/oops-i-accidentally-finished-the-edit/) - I thought I'd spend a little time on a project, and found myself "finished". - [The Terence and Philip Show Episode 59](http://www.philiphodgetts.com/2013/08/the-terence-and-philip-show-episode-59/) - The Adobe Creative Cloud. - [Most Pirated is better than an Emmy?](http://www.philiphodgetts.com/2013/08/most-pirated-is-better-than-an-emmy/) - According to the Time Warner CEO, Game of Thrones being the most pirated show is better than an Emmy - [Sequence Clip Reporter, a.k.a The Producer's Best Friend, Updated to Fully Support Premiere Pro CC](http://www.philiphodgetts.com/2013/08/sequence-clip-reporter-a-k-a-the-producers-best-friend-updated-to-fully-support-premiere-pro-cc/) - Intelligent Assistance's Sequence Clip Reporter - aka the Producer's Best Friend - has been updated to better support Premiere Pro CC. - [NBC Concedes Quality, Goes for Live Events](http://www.philiphodgetts.com/2013/08/nbc-concedes-quality-goes-for-live-events/) - NBC accepts the reality that all the networks have left is "event TV". - [The Terence and Philip Show Episode 58.](http://www.philiphodgetts.com/2013/07/the-terence-and-philip-show-episode-58/) - Recorded after the announcement of the new Mac Pro this episode covers that, 3D and 4K. - [Is the $200 million "Blockbuster" movie dead?](http://www.philiphodgetts.com/2013/07/is-the-200-million-blockbuster-movie-dead/) - If this summer's results are any indication, we could be seeing the end of the blockbuster movie! - [Whatever the job you need Final Cut Pro skills!](http://www.philiphodgetts.com/2013/07/whatever-the-job-you-need-final-cut-pro-skills/) - According to a Forbes article, among the 20 things 20 year olds need are Final Cut Pro skills! - [Final Cut Pro X for (basic) Audio Editing.](http://www.philiphodgetts.com/2013/07/final-cut-pro-x-for-basic-audio-editing/) - I've found Final Cut Pro X much faster than Soundtrack Pro for audio editing of episodes of The Terence and Philip Show. - [Is "Hollywood" worth saving?](http://www.philiphodgetts.com/2013/07/is-hollywood-worth-saving/) - An interesting take on whether "Hollywood" as it is now can survive. - [What can you do with "just metadata"?](http://www.philiphodgetts.com/2013/07/what-can-you-do-with-just-metadata/) - It's amazing what you can infer with metadata. - [The Terence and Philip Show Episode 57: Avid's financials and more.](http://www.philiphodgetts.com/2013/07/the-terence-and-philip-show-episode-57-avids-financials-and-more/) - A wide ranging episode that starts with a discussion of Avid's financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes - [Preselling a popular series to fans first?](http://www.philiphodgetts.com/2013/07/preselling-a-popular-series-to-fans-first/) - Preselling a popular series to fans first might be a viable additional revenue stream for producers. - [Can You Make a Living on YouTube?](http://www.philiphodgetts.com/2013/06/can-you-make-a-living-on-youtube/) - Apparently yes, if you're one of the top 100 channels on YouTube! - [What's the truth about Avid's Financial Position?](http://www.philiphodgetts.com/2013/04/whats-the-truth-about-avids-financial-position/) - Avid's Financial position isn't quiet as bleak as a quick look at the accounts might suggest. It's also possible to determine revenue from video software products. - [Stop the CUDA panic! Adobe CC, Resolve, et al work fine on the new MacPro! [Updated]](http://www.philiphodgetts.com/2013/06/stop-the-cuda-panic-adobe-cc-resolve-et-al-work-fine-on-the-new-macpro/) - The new MacPro preview sent people scurrying to complain about the lack of NVIDIA CUDA support. Needlessly. - [The Demise of the Professional Photographer (and Videographer).](http://www.philiphodgetts.com/2013/06/the-demise-of-the-professional-photographer-and-videographer/) - If the professional photographer is becoming an endangered species, it's only a matter of time before Videography follows. - [The New Professional Video Editor](http://www.philiphodgetts.com/2013/05/the-new-professional-video-editor/) - In a world of democratized production, who are the new professional video editors? - [Ubiquitous cameras are changing Documentary filmmaking.](http://www.philiphodgetts.com/2013/05/ubiquitous-cameras-are-changing-documentary-filmmaking/) - Ubiquitous cameras make documentary filmmaking much easier. - [How to start an edit pre-logged: use Lumberjack!](http://www.philiphodgetts.com/2013/05/how-to-start-an-edit-pre-logged-use-lumberjack/) - I started editing an interview today, logged with Lumberjack before I did any work. - [Banish bad video: think like an audience](http://www.philiphodgetts.com/2013/05/think-like-an-audience/) - Don't make these basic mistakes instead think like an audience. - [The Terence and Philip Show Episode 56](http://www.philiphodgetts.com/2013/05/the-terence-and-philip-show-episode-56/) - Does the TV Industry need a visionary? - [Does e-Book Piracy Increase without DRM?](http://www.philiphodgetts.com/2013/05/does-e-book-piracy-increase-without-drm/) - Is DRM essential to prevent e-Book piracy? Apparently not. - [A Fact-based approach to the Copyright Debate?](http://www.philiphodgetts.com/2013/05/a-fact-based-approach-to-the-copyright-debate/) - That would be a novel addition to the copyright debate. - [Goodbye Creative Suite, welcome Creative Cloud subscriptions.](http://www.philiphodgetts.com/2013/05/goodbye-creative-suite-welcome-creative-cloud-subscriptions/) - Adobe goes Creative Cloud subscription only going forward. - [Simple Typography for non-Professionals.](http://www.philiphodgetts.com/2013/05/simple-typography-for-non-professionals/) - Typography isn't complex but it does have an affect on emotion. - [Apparently Piracy Drops Whenever Netflix Launches in New Markets](http://www.philiphodgetts.com/2013/05/apparently-piracy-drops-whenever-netflix-launches-in-new-markets/) - Well, d'oh. When you meet an unmet market, the need for piracy drops. - [Even more Original Programming Sources](http://www.philiphodgetts.com/2013/05/even-more-original-programming-sources/) - Broadcast production may be declining but the good news is that there are many new original programming sources. - [What does Avid make from Professional Video Editing Software?](http://www.philiphodgetts.com/2013/04/what-does-avid-make-from-professional-video-editing-software/) - By comparing Avid's accounts and their 10K filing we can calculate what Avid makes from Professional Video Editing software. - [Can Streaming replace Cable?](http://www.philiphodgetts.com/2013/05/can-streaming-replace-cable/) - Streaming can only replace cable if the Internet infrastructure is ready for it. Apparently it's not and yet, Netflix's future depends on it. - [Direct to App Production and Distribution?](http://www.philiphodgetts.com/2013/05/direct-to-app-production-and-distribution/) - Is the direct to app production approach being taken by Hooked Digital Media truly "personal storytelling"? - [Please don't trust reporting about Apple, particularly by "analysts".](http://www.philiphodgetts.com/2013/05/please-dont-trust-reporting-about-apple-particularly-by-analysts/) - Reporting about Apple is more than 90% rubbish. - [Will we get A La Carte Cable Channel Selection?](http://www.philiphodgetts.com/2013/05/will-we-get-a-la-carte-cable-channel-selection/) - Or is asking for A La Carte Cable asking the wrong question? - [Apparently 'Piracy' isn't always a problem.](http://www.philiphodgetts.com/2013/04/apparently-piracy-isnt-always-a-problem/) - Two recent reports tell of 'piracy's' affect on sales: only positive apparently. - [HPA Retreat Vindicates Lumberjack approach](http://www.philiphodgetts.com/2013/04/hpa-retreat-vindicates-lumberjack-approach/) - The principles behind Lumberjack are exactly the approach the HPA Retreat panel recommends. - [Are the "Pros" at the tipping point with Final Cut Pro X?](http://www.philiphodgetts.com/2013/04/are-the-pros-at-the-tipping-point-with-final-cut-pro-x/) - If sales of our software are to be believed, we've reached the tipping point with Final Cut Pro X and "the pros". - [The Terence and Philip Show Episode 55: NAB 2013](http://www.philiphodgetts.com/2013/04/the-terence-and-philip-show-episode-55-nab-2013/) - Terry and my opinions of NAB 2013. - [Jobs in Movie and Music business just hit an all time high!](http://www.philiphodgetts.com/2013/04/jobs-in-movie-and-music-business-just-hit-an-all-time-high/) - So much for those who say "piracy" is causing losses in employment. - [Post FCP 7, Which NLE do I teach?](http://www.philiphodgetts.com/2013/04/post-fcp-7-which-nle-do-i-teach/) - The question of Which NLE do I teach is easy: all and yet none. - [The Terence and Philip Show Episode 54: RED vs Sony](http://www.philiphodgetts.com/2013/04/the-terence-and-philip-show-episode-54-red-vs-sony/) - In this episode Terence and Philip discuss the legal action RED Digital Cinema has taken against Sony Corporation over a patent dispute. - [Why Television is greater than Movies!](http://www.philiphodgetts.com/2013/03/why-television-is-greater-than-movies/) - I think Television is greater than movies because more is produced with almost the same quality, for less money! - [Does the Television industry need a "Steve Jobs"?](http://www.philiphodgetts.com/2013/03/does-the-television-industry-need-a-steve-jobs/) - Why does the Television industry need a Steve Jobs like visionary? - [Why don't we have more capital investment in productions?](http://www.philiphodgetts.com/2013/03/why-dont-we-have-more-capital-investment-in-productions/) - Production is a business, why only capital investment from the ultimate distributors? - [The Terence and Philip Show Episode 53: Lumberjack](http://www.philiphodgetts.com/2013/03/the-terence-and-philip-show-episode-53-lumberjack/) - Terry interviews Philip about Lumberjack. - [90% of writing about Apple is Crap!](http://www.philiphodgetts.com/2013/03/90-of-writing-about-apple-is-crap/) - John Martellaro explains why most of the analysts writing about Apple is totally worthless. - [House of Cards: Big Data's success.](http://www.philiphodgetts.com/2013/03/house-of-cards-big-datas-success/) - Behind Netflix's House of Cards lies the hot new trend of big data. - [The Terence and Philip Show Episode 52: The HPA Tech Retreat.](http://www.philiphodgetts.com/2013/02/the-terence-and-philip-show-episode-52-the-hpa-tech-retreat/) - The HPA Tech Retreat 2013 was a deep insight into the thinking of the "high end" of post in Hollywood. - [How will a YouTube subscription change the landscape?](http://www.philiphodgetts.com/2013/02/how-will-a-youtube-subscription-change-the-landscape/) - Would a YouTube subscription challenge cable providers? - [Broadcasters are focused on efficiency](http://www.philiphodgetts.com/2013/02/broadcasters-focused-efficiency/) - Broadcasters are focused on efficiency in production and more distribution opportunities. - [What else can Lumberjack do?](http://www.philiphodgetts.com/2013/02/what-else-can-lumberjack-do/) - I haven't previewed the string-out functions of Lumberjack before, but here's one from a test today. - [The Terence and Philip Show Episode 51: Avid's Change of CEO](http://www.philiphodgetts.com/2013/02/episode-51-avids-change-of-ceo/) - Terence and Philip discuss the implications of Avid's recent change of CEO - [Is the ailing VFX industry a warning for the Studio Tentpole strategy?](http://www.philiphodgetts.com/2013/02/is-the-ailing-vfx-industry-a-warning-for-the-studio-tentpole-strategy/) - David Cohen at Variety wrote an in depth story, with the subhead of High-profile bankruptcies point to fragile underpinnings of blockbuster biz, that takes a look at the problems in the Visual Effects industry as a warning for the Studios' "Tentpole' strategy. Cutting straight to the heart of the matter: Bob Iger has said that - [Preview Lumberjack at the HPA Retreat Demo Room](http://www.philiphodgetts.com/2013/02/preview-lumberjack-at-the-hpa-retreat-demo-room/) - There is a special registration if you want to come preview Lumberjack at the HPA Retreat. - [Is Cost per Hour the new entertainment metric?](http://www.philiphodgetts.com/2013/02/is-cost-per-hour-the-new-entertainment-metric/) - Will Cost per Hour will be a pivotal metric for both producers and consumers? - [Why do we subsidize TV and Movie Production? [Updated]](http://www.philiphodgetts.com/2013/02/why-do-we-subsidize-tv-and-movie-production/) - Isn't it time these business stand on their own without local and state authorities needing to subsidize the business? - [The Many Motivations Of Movie Piracy](http://www.philiphodgetts.com/2013/02/the-many-motivations-of-movie-piracy/) - Wanting stuff for free is not the primary cause of movie piracy. - [Are we heading for a Golden Age of Television?](http://www.philiphodgetts.com/2013/02/are-we-heading-for-a-golden-age-of-television/) - Will the supposed bidding war for high quality content drive the overall quality of production for television up? - [Musicians Divided on "Cost" of Piracy.](http://www.philiphodgetts.com/2013/02/musicians-divided-on-cost-of-piracy/) - As we start to get real data on how unauthorized distribution (aka Piracy) affects working musicians, it's not quite clear cut. - [From Archie Bunker to now: what's changed in TV distribution?](http://www.philiphodgetts.com/2013/02/from-archie-bunker-to-tv-distribution/) - Many things have changed in TV distribution since the Archie Bunker era. - [Global Market for 4K to be "Niche"](http://www.philiphodgetts.com/2013/02/global-market-for-4k-to-be-niche/) - Broadcast Engineering thinks that 4K will be a niche for content distribution. - [Superbowl score: Internet distribution 3 million; TV 108.7 million!](http://www.philiphodgetts.com/2013/02/superbowl-score-internet-distribution-tv/) - The big game shows that Internet distribution is not "there" yet. - [Lumberjack at the Hollywood Post Alliance Retreat Demo Room](http://www.philiphodgetts.com/2013/02/lumberjack-at-the-hollywood-post-alliance-retreat-demo-room/) - Our new logging tool, Lumberjack, will be revealed at the HPA retreat. - [The numbers behind the Netfix's House of Cards](http://www.philiphodgetts.com/2013/02/the-numbers-behind-netfix-house-of-cards/) - Will spending $100 million on House of Cards buy Netflix enough long term subscription to make it worthwhile? - [The Multicam Trend: from rare to ubiquitous](http://www.philiphodgetts.com/2013/02/the-multicam-trend-from-rare-to-ubiquitous/) - Once Multicam was only for the highest end production because of both economic and technical reasons. Now it's become ubiquitous. - [Working on House of Cards seems like a Producer's Dream.](http://www.philiphodgetts.com/2013/02/working-on-house-of-cards-seems-like-a-producers-dream/) - No "network notes" and no FCC restrictions working on Netflix's House of Cards. - [A Year's Work in a Small Software Company](http://www.philiphodgetts.com/2013/01/a-years-work-in-a-small-software-company/) - For a small company there have been a lot of releases. - [Is YouTube a Broadcast Network?](http://www.philiphodgetts.com/2013/01/is-youtube-a-broadcast-network/) - The likely revenue and views tend to point toward YouTube being a broadcast network. - [Automatically Generated Metadata is here already?](http://www.philiphodgetts.com/2013/01/automatically-generated-metadata-is-here-already/) - Does RAMP's MetaQ meet the need for automatically generated metadata? - [Are Pixels Doomed?](http://www.philiphodgetts.com/2013/01/are-pixels-doomed/) - If we can use vectors instead of pixels then Pixels are doomed. - [How are these people still employed?](http://www.philiphodgetts.com/2013/01/how-are-these-people-still-employed/) - RIAA member EMI knew free music was a great promotional tool, but the organization thinks it's a problem. - [Same production, different distributor, new business model.](http://www.philiphodgetts.com/2013/01/new-business-model/) - The odd thing about this business model, is that it's the same business model Television has been using, with a modern twist. - [An Increasing awareness of the value of metadata.](http://www.philiphodgetts.com/2013/01/an-increasing-awareness-of-the-value-of-metadata/) - Recent data points demonstrate an increasing awareness of metadata in production, post production and distribution. - [My 2012 retrospective](http://www.philiphodgetts.com/2012/12/2012-retrospective/) - My 2012 retrospective take on my year, with not a lot of industry analysis. - [Streaming will never replace Cable TV?](http://www.philiphodgetts.com/2013/01/streaming-will-never-replace-cable-tv/) - Dan Rayburn at Streaming Media thinks Streaming will never replace Cable TV, but he's only half right. - [Branded Video to boom in 2013?](http://www.philiphodgetts.com/2013/01/branded-video-to-boom-in-2013/) - Of all the predictions for 2013 from Video Insider, the sly inclusion of Branded Video is probably the most astutue. - [$86 million Film Fund!](http://www.philiphodgetts.com/2013/01/86-million-film-fund/) - This Film Fund goes by the name of Kickstarter! - [Cringley on Disrupting Hollywood: Steal the future!](http://www.philiphodgetts.com/2013/01/disrupting-hollywood/) - Disrupting Hollywood is a matter of cutting off the supply of new ideas and programming. - [Romney's campaign used Final Cut Pro X, with help from Crumplepop](http://www.philiphodgetts.com/2012/11/so-romneys-campaign-used-final-cut-pro-x-with-help-from-crumplepop/) - Among the purchase of some Apple hardware, the Romney campaign picked up Final Cut Pro X, and something from Cr - [Only a headline for a day: Intel set to destroy cable TV industry!](http://www.philiphodgetts.com/2013/01/only-a-headline-for-a-day-intel-set-to-destroy-cable-tv-industry/) - A short-lived rumor that Intel intends to distroy the cable TV industry. - [Is Collaborative or Cloud Editing here yet?](http://www.philiphodgetts.com/2013/01/is-collaborative-or-cloud-editing-here-yet/) - A review of Cloud Editing's current options in Broadcast Engineering. - [Is "Fighting Off the Future" a legitimate business goal?](http://www.philiphodgetts.com/2013/01/is-fighting-off-the-future-a-legitimate-business-goal/) - It seems that Variety thinks so, at least when talking about "pay TV". - [The Power of Hiding Complexity](http://www.philiphodgetts.com/2012/11/the-power-of-hiding-complexity-final-cut-pro-x/) - There's a balance between power and complexity: getting it right is harder than just providing power. - [Episode 49 of The Terence and Philip Show looks back at 2012 trends](http://www.philiphodgetts.com/2012/12/episode-49-of-the-terence-and-philip-show-looks-back-at-2012-trends/) - Terry and I take time to look at the trends in production and post for 2012. Check out the episode - ["The role of Video has Changed!"](http://www.philiphodgetts.com/2012/12/the-role-of-video-has-changed/) - The founder of Video Arts speaks out. - [The Terence and Philip Show Episode 48](http://www.philiphodgetts.com/2012/12/the-terence-and-philip-show-episode-48/) - Who should be using which NLE? - [Bittorrent drives book sales](http://www.philiphodgetts.com/2012/12/bittorrent-drives-book-sales/) - Free content as part of a business model drives serious sales. - [Event Manager X 1.2: Now with Sets and Horizontal configuration option](http://www.philiphodgetts.com/2012/12/event-manager-x-1-2-now-with-sets-and-horizontal-configuration-option/) - The 1.2 release adds Sets: saved combinations of Events and Projects for instant reload based around projects or clients. - [7toX for Final Cut Pro 1.0.16](http://www.philiphodgetts.com/2012/12/7tox-for-final-cut-pro-1-0-16/) - The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes: Bug fixes for Premiere Pro XML Bug fix for detecting unparsable .xml files Bug fix allowing translation to continue with missing media files - [One advantage of crowdsourced projects: they return investment!](http://www.philiphodgetts.com/2012/12/one-advantage-of-crowdsourced-projects-they-return-investment/) - Unlike the major studios, Iron Sky is paying money back to crowdsourced investors. - [When everyone has access to the same tools....](http://www.philiphodgetts.com/2012/12/when-everyone-has-access-to-the-same-tools/) - Seth Godin talks about the "advantage" of access to tools. - [Temploratization - it's here!](http://www.philiphodgetts.com/2012/12/temploratization-its-here/) - For certain types of video, the use of templates - templatorization - instead of all original structures, is practical. - [7toX for Final Cut Pro 1.0.15](http://www.philiphodgetts.com/2012/11/7tox-for-final-cut-pro-1-0-15/) - The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes: Bug fixes for Premiere Pro XML (three separate problems this time) Bug fix for audio linked to a phantom clip Bug fix for audio levels Bug fix for mono audio XML - [Where goes Final Cut Pro X and the other NLEs?](http://www.philiphodgetts.com/2012/10/where-goes-fcpx/) - Despite what some may think, Final Cut Pro X is definitely for professional editing work. - [Dear RIAA: Pirates Buy More. Full Stop. Deal With It.](http://www.philiphodgetts.com/2012/11/dear-riaa-pirates-buy-more-full-stop-deal-with-it/) - Three separate studies all come to the same conclusion: "Pirates" buy more. - [10,000 Artists Sign Up for Pirate Bay Promotion](http://www.philiphodgetts.com/2012/11/10000-artists-sign-up-for-pirate-bay-promotion/) - But, but... the Pirate Bay has no legitimate uses, has it? - [Draconian Downloading Law In Japan Goes Into Effect... Music Sales Drop!](http://www.philiphodgetts.com/2012/11/draconian-downloading-law-in-japan-goes-into-effect-music-sales-drop/) - Surely all we need are stronger anti-piracy laws? - [An ode to the colorist or finisher!](http://www.philiphodgetts.com/2012/11/an-ode-to-the-colorist-or-finisher/) - Because you really, really miss their work when it's not done well. - [7toX for Final Cut Pro 1.0.14](http://www.philiphodgetts.com/2012/11/7tox-for-final-cut-pro-1-0-14/) - The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes: • Bug fix for scale when there is no aspect ratio set • Bug fix for still images in an Event • Bug fix for sequence markers • Bug fix for track audio levels and pans in nested - [The Terence and Philip Show Episode 47](http://www.philiphodgetts.com/2012/11/the-terence-and-philip-show-episode-47/) - We're back with the true story behind Solar Odyssey and what's come out of it. - [What's the best thing about producing on-line video?](http://www.philiphodgetts.com/2012/11/whats-the-best-thing-about-producing-on-line-video/) - No network interference! - [Hollywood Accounting and the Cost of a Movie](http://www.philiphodgetts.com/2012/10/hollywood-accounting-and-the-cost-of-a-movie/) - The goal is to make profitable movies, not $200 million ones, but of course, "Hollywood" doesn't like profits! - [Don't believe the Hype: filmmaking is doing just fine.](http://www.philiphodgetts.com/2012/11/filmmaking/) - You'd think from the bleating of the MPAA that filmmaking was in trouble. Facts do not support that assertion. - [Final Cut Pro X 10.0.6 Update](http://www.philiphodgetts.com/2012/10/final-cut-pro-x-10-0-6/) - Apple released the Final Cut Pro X 10.0.6 update, the most feature-rich update to Final Cut Pro X to date. - [Who are Apple's Final Cut Pro X customers?](http://www.philiphodgetts.com/2011/07/who-are-apples-final-cut-pro-x-customers/) - "The vast majority of our Final Cut Pro 7 customers" is not a helpful answer, so who are they? - [7toX for Final Cut Pro 1.0.13 hits the Mac App Store ](http://www.philiphodgetts.com/2012/10/7tox-for-final-cut-pro-1-0-13-hits-the-mac-app-store/) - This free update is now available in the Mac App Store with support for the new version 1.2 XML (see my review of Final Cut Pro 10.0.6 for the full details). Which means that this versions requires 10.0.6 and won't work with earlier versions of Final Cut Pro. Here's the list of bug fixes: • - [7toX for Final Cut Pro 1.0.8](http://www.philiphodgetts.com/2012/05/7tox-for-final-cut-pro-version-1-0-8/) - 8th release in four months - one every two weeks. - [7toX for Final Cut Pro 1.0.9](http://www.philiphodgetts.com/2012/06/7tox-for-final-cut-pro-1-0-9/) - While we released this yesterday, I'm getting a bunch of reports that online media is reporting as offline in FCP X. Please do not upgrade until we can examine the cause and (likely) put out a bug fix as 10.0.10. The latest release of 7toX for Final Cut Pro includes: • Bug fixes for XML - [7toX for Final Cut Pro 1.0.10](http://www.philiphodgetts.com/2012/06/7tox-for-final-cut-pro-1-0-10/) - Version 1.0.10 has just been released - thanks to the folks at the Mac App Store for granting an expedited review process! The main feature is that it fixes the offline media bug from version 1.0.9, but here's the full list (including the fixes from 1.0.9): • Bug fix for incorrectly seeing media files as - [7toX for Final Cut Pro 1.0.11](http://www.philiphodgetts.com/2012/07/7tox-for-final-cut-pro-1-0-11/) - The latest release of 7toX for Final Cut Pro includes: • Bug fix for media file paths with "illegal" characters • Bug fix for subclips in bins • Bug fix for 25 fps media in XML exported from Premiere Pro • Bug fix for large numbers in long sequences • Bug fix for a peculiar - [7toX for Final Cut Pro 1.0.12](http://www.philiphodgetts.com/2012/09/7tox-for-final-cut-pro-1-0-12/) - The latest release of 7toX for Final Cut Pro includes: • Bug fix for mono audio clips appearing black (no media) in the timeline • Bug fix for xml files ending with .XML • Bug fix for clips with no media file • Bug fix for clip naming in the Event - [7toX for Final Cut Pro 1.0.3](http://www.philiphodgetts.com/2012/03/7tox-for-final-cut-pro1-0-3/) - Third update in six weeks! - [Are we heading for an MPEG-DASH and HEVC future?](http://www.philiphodgetts.com/2012/10/are-we-heading-for-an-mpeg-dahs-and-hevc-future/) - After a period settled on MP4/H.264 will the next generation be as consistent? - [But How Do You Really Feel? Someday the Computer May Know](http://www.philiphodgetts.com/2012/10/but-how-do-you-really-feel-someday-the-computer-may-know/) - Emotion detection is just another evolving technology that will impact pre-post production. - [Most people with HD TVs do not watch "true HD".](http://www.philiphodgetts.com/2012/10/most-with-hd-tvs-do-not-watch-true-hd/) - Not a surprise if you're not locked to an inside-the-industry perspective. - [Yet Again, File Sharing Correlated To Biggest Buyers](http://www.philiphodgetts.com/2012/10/yet-again-file-sharing-correlated-to-biggest-buyers/) - Turns out that file sharers are not freeloaders but the industry's best customers. - [Monetizing BitTorrent helps Australian newspaper keep down video costs](http://www.philiphodgetts.com/2012/10/monetizing-bittorrent-helps-australian-newspaper-keep-down-video-costs/) - License otherwise unmonetized content that's already proven popular on bittorent. - [Using Analytics to Predict Hollywood Blockbusters](http://www.philiphodgetts.com/2012/10/using-analytics-to-predict-hollywood-blockbusters/) - Data analysis can prevent major blunders like John Carter from Mars - [The NLE sales surprise no-one predicted?](http://www.philiphodgetts.com/2012/09/the-nle-sales-surprise-no-one-predicted/) - Why have NLE sales so significantly exceeded expectations? - [Crowdsourcing goes to Hollywood as Amazon makes movies](http://www.philiphodgetts.com/2012/10/crowdsourcing-goes-to-hollywood-as-amazon-makes-movies/) - With 21 movies and 9 TV Series in development, Amazon is now a player in the production space as well. - [Is "Hollywood" ripe for disruption, or immune to it?](http://www.philiphodgetts.com/2012/10/is-hollywood-ripe-for-disruption-or-immune-to-it/) - Two conflicting articles lead to a lively discussion on the Digital Production BuZZ. - [A lesson in customer service: Apple vs UPS](http://www.philiphodgetts.com/2012/10/a-lesson-in-customer-service-apple-vs-ups/) - Dealing with the same situation one company takes no responsibility, pushing the blame to the other, who responds perfectly. - [The Inevitable Disruption of Television](http://www.philiphodgetts.com/2012/10/the-inevitable-disruption-of-television/) - NPR blog on the inevitability of disruption to our current models. - [Video Metadata Practices to Boost SEO.](http://www.philiphodgetts.com/2012/09/video-metadata-practices-to-bo/) - New options allow more flexible indexing and serving of video media - [Vimeo creates new tools to support and pay video makers](http://www.philiphodgetts.com/2012/09/vimeo-creates-new-tools-to-sup-2/) - There's a tip option now, and paywalls coming. - [Program learns to recognize rough sketches.](http://www.philiphodgetts.com/2012/09/program-learns-to-recognize-ro/) - Will a computer beat us at pictionary? - [Video Stories: Marketing's Next Big Thing](http://www.philiphodgetts.com/2012/09/video-stories-marketings-nex/) - People love stories but hate advertising. - [Expect Labs’ MindMeld iPad App Understands Your Conversations in Real Time.](http://www.philiphodgetts.com/2012/09/expect-labs-mindmeld-ipad-a/) - The human-computer interface just keeps getting smarter. - [Disappointing 3DTV sales makes 4K the Next Big Thing.](http://www.philiphodgetts.com/2012/09/disappointing-3dtv-sales-makes/) - Perhaps making great stories might work instead? - [MPAA Sends Five Key Propaganda Talking Points to Politicians](http://www.philiphodgetts.com/2012/09/mpaa-sends-five-key-propaganda/) - Since the pollies don't have a clue, they accept this without question. Idiots. - [Hey Hollywood, forget SOPA, ACTA, TPP, and look to Neflix](http://www.philiphodgetts.com/2012/09/hey-hollywood-forget-sopa-ac/) - Instead of ever-more draconian laws, how about looking at successful business models? - [Arrested Development on Netflix](http://www.philiphodgetts.com/2012/09/arrested-development-on-netfli/) - How does it change the business model for TV production? - [Small production footprint: Other lessons [Updated Sep 9]](http://www.philiphodgetts.com/2012/09/small-production-footprint-other-lessons/) - Not necessarily related to the technology of production. - [FBI launches $1 billion face recognition project](http://www.philiphodgetts.com/2012/09/fbi-launches-1-billion-face-r/) - Facial Recognition technology is growing up and will play a role in taking out boring work form post. - [Small production footprint: flying cameras [Updated]](http://www.philiphodgetts.com/2012/09/small-production-footprint-flying-cameras/) - We're heading for an era of a new type of flying camera platform. - [Adobe Anywhere](http://www.philiphodgetts.com/2012/09/adobe-anywhere-collaborative-e/) - Collaborative editing in a familiar environment. - [Will Avid be the company selling out editors?](http://www.philiphodgetts.com/2012/03/will-avid-be-the-company-selling-out-editors/) - It may be a provocative headline but there's some basis to it. - [Small production footprint: Final Cut Pro X](http://www.philiphodgetts.com/2012/09/small-production-footprint-final-cut-pro-x/) - Would I still choose Final Cut Pro X? - [Small Production Footprint: Audio](http://www.philiphodgetts.com/2012/08/small-production-footprint-audio/) - The next installment of lessons I learnt from Solar Odyssey - [Small Production Footprint: Storage](http://www.philiphodgetts.com/2012/09/small-production-footprint-storage/) - What lessons in storage awaited me? - [Small Production Footprint: Cameras](http://www.philiphodgetts.com/2012/08/small-production-footprint-cameras/) - What I now think about my camera choices - what would I choose now. - [Small Production Footprint: Lighting and Grip](http://www.philiphodgetts.com/2012/08/small-production-footprint-lighting-and-grip/) - Lighting My primary choice for lighting was to go with LitePanels LED lights (and of course flexible reflectors). The LitePanels Micro, Mini Pro and Croma were the perfect choice. All the reasons you'd go for LED in the first place - low power consumption, low heat and small size - worked for us, plus the ability to - [Making Movies 20 Years Ago vs Today](http://www.philiphodgetts.com/2012/08/making-movies-20-years-ago-vs/) - The difference 20 years makes to documentary filmmaking - [JavaScript video technology only 17 years in the making](http://www.philiphodgetts.com/2012/08/javascript-video-technology-on/) - It will be hard to get momentum - [Context vs Content Metadata](http://www.philiphodgetts.com/2012/08/context-vs-content-metadata/) - An observation from my recent logging experiences. - [My Final Cut Pro X frustrations: Number two](http://www.philiphodgetts.com/2012/08/my-final-cut-pro-x-frustrations-number-two/) - Make a synchronized clip in a Keyword collection and nothing seems to happen. - [From eight keystrokes to three - for the same job in FCP X.](http://www.philiphodgetts.com/2012/08/from-eight-keystrokes-to-four-for-the-same-job-in-fcp-x/) - I hate myself when I discover easier ways to do what I've been doing. - [New MPEG Standard - H.265 - What does it mean?](http://www.philiphodgetts.com/2012/08/new-mpeg-standard-h-265-what-does-it-mean/) - Will this new codec have any real affect any time soon? - [Pixorial, Rumblefish in tune on copyright-cleared soundtracks](http://www.philiphodgetts.com/2012/08/pixorial-rumblefish-in-tune-o-2/) - Legal music for the Pixorial video platorm. - [Waves of Operating Systems and what it tells us about NLE evolution](http://www.philiphodgetts.com/2012/08/waves-of-operating-systems-and-what-it-tells-us-about-nle-evolution/) - What suits the majority probably won't meet the needs of the experienced. - [Final Cut Pro X and Mountain Lion - now that's interesting!](http://www.philiphodgetts.com/2012/08/final-cut-pro-x-and-mountain-lion-now-thats-interesting/) - Dictate comes to editing apps. - [Did You Know That Professional Writing is Dying? Or Not.](http://www.philiphodgetts.com/2012/08/did-you-know-that-professional/) - If you're one of the thousands of authors who are doing just great, thank you. - [YouTube to spend $200 million on professional videos.](http://www.philiphodgetts.com/2012/08/youtube-to-spend-200-million/) - That makes it a mid-sized "studio" - [Kaggle’s algorithms show machines are getting good at judging humans.](http://www.philiphodgetts.com/2012/07/kaggles-algorithms-show-mac/) - Are machines getting smarter, or are we just really predictable as people? - [My Final Cut Pro X Frustrations: One in a possible series](http://www.philiphodgetts.com/2012/07/final-cut-pro-x-frustrations-one-in-a-possible-series/) - It's a new app, but it has it's issues. - [RIAA Knows (But Tried To Hide)...](http://www.philiphodgetts.com/2012/07/riaa-knows-but-tried-to-hide/) - That most "unpaid" music acquisition comes from offline swapping, not online "piracy" - [How will (or can) data analysis change production?](http://www.philiphodgetts.com/2012/07/how-will-or-can-data-analysis-change-production/) - A Japanese research team uses data to predict the success of a movie and when best to spend advertising dollars. - [Will crowdfunding usurp the studio biz?](http://www.philiphodgetts.com/2012/07/will-crowdfunding-usurp-the-st/) - Will crowdfunding usurp the studio biz? http://t.co/vY61mDPo Disruption in the financing stages, not just production. Sure sounds good. - [Seamless Video Editing – A Look Toward the Future](http://www.philiphodgetts.com/2012/07/seamless-video-editing-a-l/) - Can an app tell you where to make cuts? - [Some thoughts on Metadata](http://www.philiphodgetts.com/2012/07/some-thoughts-metadata/) - If it's so important, why isn't metadata easier? How do we make it easier? - [Thousands of YouTube partners now make more than $100,000 a year.](http://www.philiphodgetts.com/2012/07/thousands-of-youtube-partners/) - Who says the only place to make money is in "Hollywood" - [Video Metadata Drives Engagement up as much as 300 Percent!](http://www.philiphodgetts.com/2012/07/video-metadata-drives-engageme/) - Not only valuable for production, but also for engagement. - [Avid does the opposite to Motley fool analyst's advice](http://www.philiphodgetts.com/2012/07/avid-opposite-motley-fool-analysts-advice/) - Avid divests itself of consumer products. - [Episode 46 of The Terence and Philip Show](http://www.philiphodgetts.com/2012/06/episode-46-of-the-terence-and/) - Resolution - how much is enough and will we adapt to higher frame rates. - [My first test with our "metadata tool"](http://www.philiphodgetts.com/2012/06/my-first-test-with-our-metadata-tool/) - Look what I can get with just three clicks (in post). - [Today I spent on board Ra](http://www.philiphodgetts.com/2012/06/today-i-spent-on-board-rasola/) - The first voyage of my new temporary home for the summer. - [The Road to Ra: Observations on Haiku production](http://www.philiphodgetts.com/2012/06/the-road-to-ra-observations-on-haiku-production/) - As expected, logging manually is killing me, and some surprising camera observations. - [The Role Of 'Perceived Value' in music is Small](http://www.philiphodgetts.com/2012/06/the-role-of-perceived-value/) - Perceived value and pricing are important considerations. - [Why my posts have slowed](http://www.philiphodgetts.com/2012/06/why-my-posts-have-slowed/) - Production has begun even though the journey hasn't. - [Copyright's stakeholders don't "fit in a room" and must include the public.](http://www.philiphodgetts.com/2012/06/copyrights-stakeholders-dont/) - Christ Dodds (MPAA) and Ari Emmanuel still want a back room deal done. - [Forget about ‘content management' and focus on Audience Development](http://www.philiphodgetts.com/2012/06/forget-about-content-manage/) - Work on bringing people to the library, first, before working on the catalog. - [Some thought on Events and Keyword Collections in Final Cut Pro X](http://www.philiphodgetts.com/2012/05/some-thought-on-events-and-keyword-collections-in-final-cut-pro-x/) - My thinking is evolving and simplifying. - [Episode 45: The Post NAB Show](http://www.philiphodgetts.com/2012/05/episode-45-the-post-nab-show/) - NAB 2012 review in our own inimitable style. - [Xto7 Updated to 1.1.10](http://www.philiphodgetts.com/2012/05/xto7-updated-to-1-1-10/) - Xto7 continues to get attention. - [Amanda Palmer And Steve Albini - Piracy only helps musicians](http://www.philiphodgetts.com/2012/05/amanda-palmer-and-steve-albini/) - That's from the people actually affected, not some record company executive who never makes music. - [Content's Never Been a Profit Center](http://www.philiphodgetts.com/2012/05/contents-never-been-a-profit/) - Why should be different online. - [Three things that changed everything for Solar Odyssey ](http://www.philiphodgetts.com/2012/05/three-things-that-changed-everything-for-solar-odyssey/) - Three technology advances are crucial to the success of Solar Odyssey - the production - that didn’t exist five years ago. - [Solar Odyssey Production Assistant Postion](http://www.philiphodgetts.com/2012/05/solar-odyssey-production-assistant-postion/) - Last minute as our plans changed from Interns every two weeks to three only. - [Activating data networks](http://www.philiphodgetts.com/2012/05/activating-data-networks/) - Maybe Apple should take over the carriers! - [Solar Odyssey - I'm on my way!](http://www.philiphodgetts.com/2012/05/solar-odyssey-im-on-my-way/) - For me it's day -6 as I head off to Orlando to do two days of Hoverfly remote control helicopter training - and in turn train others to fly it on the boat. (As much as I think I'll love it, I'll have a few other duties to do). So, for me it's got very real, - [It's a Production Haiku called Solar Odyssey](http://www.philiphodgetts.com/2012/05/its-a-production-haiku-called-solar-odyssey/) - The challenge means a minimalist approach has to be made to work. - [Solar Odyssey: Camera position for 10 days, anyone?](http://www.philiphodgetts.com/2012/05/solar-odyssey-camera-position-for-10-days-anyone/) - Adventure and experience, with a limited commitment. - [Final Cut Pro X ingests from multiple devices at the same time. [Updated]](http://www.philiphodgetts.com/2012/05/well-thats-interesting-fina/) - Chalk this to "things I didn't know yesterday" - [Solar Odyssey: Lighting and Mounts](http://www.philiphodgetts.com/2012/05/solar-odyssey-lighting-and-mounts/) - Even with large sensor, light sensitive cameras, lighting is still about control. - [7toX for Final Cut Pro 1.0.7](http://www.philiphodgetts.com/2012/05/7tox-for-final-cut-pro-1-0-7/) - Version 1.0.7 hits the App Store. - [The Solar Odyssey Camera Choice(s)](http://www.philiphodgetts.com/2012/05/the-solar-odyssey-camera-choices/) - While it's hard to buy a "bad" camera, image is important, but so is budget! - [Solar Odyssey: Connectivity](http://www.philiphodgetts.com/2012/05/solar-odyssey-connectivity/) - Modern business and production cannot work without Internet access, our production particularly. - [The Terence and Philip Show Episode 44](http://www.philiphodgetts.com/2012/05/the-terence-and-philip-show-ep-12/) - The Terence and Philip Show Episode 44: The HPA Retreat - technology's leading edge. http://t.co/mikrdyRD Terence attended this year's Hollywood Post Alliance retreat with the theme "Snowflake Workflows" and talks about the technologies that were previewed. The things that stood out for Terry in the demo room: Sony's Blu-ray archive solution to compete with LTO - [Solar Odyssey - Power](http://www.philiphodgetts.com/2012/05/solar-odyssey-power/) - Given that Ra runs only on solar energy, that presents some constraints for production. - [Solar Odyssey - Computers and SAN](http://www.philiphodgetts.com/2012/05/solar-odyssey-computers-and-san/) - With no room or power for fiber channel nor Mac Pros, what are the viable choices? - [Solar Odyssey Audio Choices](http://www.philiphodgetts.com/2012/05/solar-odyssey-audio-choices/) - Audio is an important part of the perception of quality. - [Paramount Thinks That Louis CK Isn't Monetizing.](http://www.philiphodgetts.com/2012/04/paramount-thinks-that-louis-ck/) - $1 million in 12 days, sure, but without DRM it's not monetizing???? - [Chris Dodd Rewrites Hollywood History to Pretend that came about Because of IP Laws](http://www.philiphodgetts.com/2012/05/chris-dodd-rewrites-hollywood/) - So obviously factually inaccurate that you have to wonder why lie so egregiously. - [Lynda.com hits $70m in revenue.](http://www.philiphodgetts.com/2012/05/color-me-pleasantly-surprised/) - Awesome result, congrats Lynda & Bruce. - [7toX for Final Cut Pro 1.0.6](http://www.philiphodgetts.com/2012/05/7tox-for-final-cut-pro-1-0-6/) - Latest release with more minor bug fixes. - [All Hail the Robotic Farmers and Pilots of the Future](http://www.philiphodgetts.com/2012/05/all-hail-the-robotic-farmers-a/) - If algorithms make pilots safer, will they affect post production? - [Technorati picks up on our Solar Odyssey Challenge](http://www.philiphodgetts.com/2012/05/technorati-picks-up-on-our-solar-odyssey-challenge/) - I've talked a little about it, but today Technorati picks up the story. - [Some Marketing Lessons from my (new) Dentist.](http://www.philiphodgetts.com/2012/04/some-marketing-lessons-from-my-new-dentist/) - Who'd have thought a health professional could teach anything about marketing. - [Jimmy Wales to Hollywood: You're Doomed](http://www.philiphodgetts.com/2012/04/jimmy-wales-to-hollywood-youa/) - And not because of piracy, but irrelevancy. - [Some Final Cut Pro X Data Points](http://www.philiphodgetts.com/2012/04/some-final-cut-pro-x-data-points/) - From my Monday morning briefing with Apple. - [Former NBC Entertainment Chief Discovers Watching TV With Commercials Really Sucks! ](http://www.philiphodgetts.com/2012/04/former-nbc-entertainment-chief/) - So unbelievably out of touch it's embarrassing. - [Why Do Copyright Industry Profits Get to be the Yardstick for Civil Liberties?](http://www.philiphodgetts.com/2012/04/why-do-copyright-industry-prof/) - That's a good question where the only answer is "never". - [Why is temporal XMP metadata so exciting?](http://www.philiphodgetts.com/2012/04/why-is-temporal-xmp-metadata-so-exciting/) - With so much great stuff in CS 6, Adobe didn't give this development as much attention as I think it deserves. - [How do you put more quality on the screen than is in the budget?](http://www.philiphodgetts.com/2012/04/how-do-you-put-quality-on-the-screen-than-is-in-the-budget/) - The answer, in part, is metadata! And other comments leading from theFinal Cut Pro in Action stories. - [NAB 2012: Where I'll be.](http://www.philiphodgetts.com/2012/04/nab-2012-where-ill-be/) - If we're in the same place at the same time, come say hello. - [Sync-N-Link X](http://www.philiphodgetts.com/2012/04/sync-n-link-x/) - Final Cut Pro X version of the powerful batch synchronizing application for dual system audio post-production. - [Final Cut Pro X in action](http://www.philiphodgetts.com/2012/04/final-cut-pro-x-in-action/) - And now the other shoe drops - Sync-N-Link X in use on Season 5 of Leverage. Oh, FCP X is also quicker. - [7toX for Final Cut Pro 1.0.5 hits the Mac App Store](http://www.philiphodgetts.com/2012/04/7tox-for-final-cut-pro-1-0-5-hits-the-mac-app-store/) - Version 1.0.5 of our 7toX software hit the Mac App Store last night. Bug fixes mostly. - [Final Cut Pro X 10.0.4 hits the Mac App Store](http://www.philiphodgetts.com/2012/04/final-cut-pro-x-10-0-4-hits-th/) - Minor update includes some new XML features and new features in Xto7. - ["Bully", Ratings and an Open Apple Media Store [Updated 4/6]](http://www.philiphodgetts.com/2012/03/bully-rating-and-an-open-apple-media-store/) - What should a rating be, and what would Apple need to do to be a truly open media store embracing independents? - [Netflix bullish on original content](http://www.philiphodgetts.com/2012/04/netflix-bullish-on-original-co/) - Why original programming makes sense for Netflix and what it means for "the industry". - [Impossible Software Is About To Do Impossible Things With Your Video.](http://www.philiphodgetts.com/2012/04/impossible-software-is-about-t/) - I'm equally impressed with the tech & appalled by the implications. - [Time To Move Beyond ‘Sharing' and 'Stealing' ](http://www.philiphodgetts.com/2012/04/time-to-move-beyond-‘sharing/) - The debat about unauthorized distribution needs to be reframed to move the discussion forward. - [Highlight Hunter Finds Your Best Clips](http://www.philiphodgetts.com/2012/04/highlight-hunter-finds-your-be/) - Another approach to "automated editing" isn't as clever as it first appears. - [McDonald's finds another channel](http://www.philiphodgetts.com/2012/03/mcdonalds-finds-another-chann/) - McDonalds funds documentary about itself for prime time distribution. - ['Charlie Bit My Finger' Has Earned $500,000 in 5 Years](http://www.philiphodgetts.com/2012/03/charlie-bit-my-finger-has-ea/) - Hardly professional production but I like the $$$. - [7toX for Final Cut Pro Version 1.0.4](http://www.philiphodgetts.com/2012/03/7tox-for-final-cut-pro-version/) - Now Live in the Mac App Store. - [When Stealing Isn’t Stealing.](http://www.philiphodgetts.com/2012/03/when-stealing-isn’t-stealing/) - An OpEd piece in the New York Times from a real legal expert, not a MPAA/RIAA stooge. - [Distributor Neglects Indie Filmmaker's Movie... So Pirate it says Filmmaker](http://www.philiphodgetts.com/2012/03/distributor-neglects-indie-fil/) - Obscurity is the worst option for any creative project. - [Episode 43: The trend to reality TV](http://www.philiphodgetts.com/2012/03/episode-43-the-trend-to-reali/) - A new episode of The Terence and Philip Show. - [Final Cut Pro X: Do the features tell us anything about the target market?](http://www.philiphodgetts.com/2012/03/final-cut-pro-x-do-the-features-tell-us-anything-about-the-target-market/) - Instead of attempting to divine the target market by demographics, perhaps the feature set might be a clue? - [Web Original News Video Get Twice the Views as TV Clips](http://www.philiphodgetts.com/2012/03/web-original-news-video-get-tw/) - Original clips get twice the views of excerpted segments. - [More Movies Will Be Streamed Than Watched on Disc in 2012.](http://www.philiphodgetts.com/2012/03/more-movies-will-be-streamed-t/) - According to researcher IHS Screen Digest, that's just legal viewings. - [Shooting Cinerama](http://www.philiphodgetts.com/2012/03/right-now-restored-camera-htt/) - Not me, but I played an extra! - [Adobe Story update: new and changed features](http://www.philiphodgetts.com/2012/03/adobe-story-update-new-and-ch/) - I just wanted to draw some attention to Adobe Story. - [The war on H.264 is over.](http://www.philiphodgetts.com/2012/03/“semartin-the-war-on-h-264/) - Mozilla "loses", the Internet wins. - [When Entertainment Industry Numbers are More Suited to Comedy than Analysis](http://www.philiphodgetts.com/2012/03/when-entertainment-industry-nu/) - Great TED talk pointing out that that more jobs have lost to 'piracy' than ever existed! - [Glenn Beck Says Walking Away Fox Will Get Him $40 M a Year](http://www.philiphodgetts.com/2012/03/glenn-beck-says-walking-away-f/) - Don't like the man, but I like the math! - [Rumblefish’s Friendly Music - 750K licensed songs](http://www.philiphodgetts.com/2012/03/rumblefish’s-friendly-music/) - Licensed for youTube videos for $1.99 a track. - [The Robotic Musicians known as Intel's Industrial Control.](http://www.philiphodgetts.com/2012/03/the-robotic-musicians-known-as/) - In concert. - [The RIAA & MPAA Say That A Copy is as Valuable as the Original...](http://www.philiphodgetts.com/2012/03/the-riaa-mpaa-say-that-a-2/) - So, send them a copy of money - it's just as good as the original! - [Amazon takes the lead in TV Streaming?](http://www.philiphodgetts.com/2012/03/amazon-takes-the-lead-in-tv-st/) - With 17,000 titles that's more than Netflix for streaming - [Thoughts on the (near) future of Metadata](http://www.philiphodgetts.com/2012/02/thoughts-on-the-near-future-of-metadata/) - Until we get more computer derived metadata the focus needs to be on getting the metadata early and easily. - [7toX for Final Cut Pro 1.0.2 update now in the App Store](http://www.philiphodgetts.com/2012/02/7tox-for-final-cut-pro-1-0-2-update-now-in-the-app-store/) - Second update with bug fixes and one new feature. - [Episode 42: Toys and Trips](http://www.philiphodgetts.com/2012/02/episode-42-toys-and-trips-htt/) - "Toys for studio and solar boat trips!" - [Can a computer really recognize an individual face, or a car?](http://www.philiphodgetts.com/2012/01/can-a-computer-really-recognize-an-individual-face-or-a-car/) - What is the state of image/facial recognition and how does it integrate into production workflows. - [20th Century Fox joins rush to produce made-for-the-web shows](http://www.philiphodgetts.com/2012/02/20th-century-fox-joins-rush-to/) - Just part of a much bigger trend. - [Episode 41: The fallout from Bunim Murray's NLE choice.](http://www.philiphodgetts.com/2012/02/episode-41-the-fallout-from-b/) - A new Terence and Philip Show. - [7toX for Final Cut Pro 1.0.1 - Details on the Bug Fixes](http://www.philiphodgetts.com/2012/02/7tox-for-final-cut-pro-1-0-1-details-on-the-bug-fixes/) - And special apologies to PAL DV users. - [Canadian musician outsources Indie Video to Bangalore](http://www.philiphodgetts.com/2012/02/canadian-musician-outsources-h/) - Outsourcing is in our future and the present. - [Final Cut Pro X 10.0.3](http://www.philiphodgetts.com/2012/01/final-cut-pro-x-10-0-3/) - Are we there yet? - [10.0.3 Update Notes](http://www.philiphodgetts.com/2012/01/10-0-3-update-notes/) - Some things that might not be immediately obvious. Updated as things come up. - [7toX for Final Cut Pro](http://www.philiphodgetts.com/2012/01/7tox-for-final-cut-pro/) - The highest fidelity translation from Final Cut Pro 7. - [The Entertainment Industry Is Large and Growing... Not Shrinking.](http://www.philiphodgetts.com/2012/01/the-entertainment-industry-is/) - Strange how facts don't match the rhetoric - [Announcing Project Xâ‚‚7](http://www.philiphodgetts.com/2011/09/announcing-project-x27/) - Your solution for getting to Apple Color, Soundtrack Pro, Premiere Pro and other apps that support FCP 7 XML from FCP X. - [Text is the New Timecode](http://www.philiphodgetts.com/2012/01/text-is-the-new-timecode/) - Text metadata is becoming increasingly valuable but where are we at, and what technologies and software are available. - [Adobe Prelude](http://www.philiphodgetts.com/2012/01/adobe-prelude/) - Pre-edit Log and rough cut tool from Adobe previewed at Supermeet. - [How Copyright Industries Con Congress](http://www.philiphodgetts.com/2012/01/how-copyright-industries-con-c/) - Reality: no lost jobs, no loss to the economy! - [The President's challenge (on SOPA)](http://www.philiphodgetts.com/2012/01/the-presidents-challenge-http/) - Brilliant post by Nat Torkington at O'Reilly Radar. - [Why do production pressures favor Final Cut Pro X?](http://www.philiphodgetts.com/2011/12/why-do-production-pressures-favor-final-cut-pro-x/) - Not necessarily right now, but in time. - [Changing Viewing Habits the Key to Winning the Streaming Video War.](http://www.philiphodgetts.com/2012/01/changing-viewing-habits-the-ke/) - Original programming in new channels is the clue. - [Someone Forgot to Tell Reality that the Entertainment Industry was Dying! ](http://www.philiphodgetts.com/2012/01/someone-forgot-to-tell-reality/) - Not only did employment grow, but there's no evidence of damage done to the economy by "piracy". - [Will we be outsourced or automated out existence?](http://www.philiphodgetts.com/2012/01/will-we-be-outsourced-or-autom/) - Episode 40 of The Terence and Philip Show. - [How the long tail cripples bonus content/multimedia.](http://www.philiphodgetts.com/2012/01/how-the-long-tail-cripples-bon/) - Depressing reality check takes out a big slab of industry business. - [Someday, Writing Code Could Be As Common as Farming or Factory Work](http://www.philiphodgetts.com/2012/01/someday-writing-code-could-be/) - What other combination of technical and creative skills could this be applied to? - [Apps Are Media](http://www.philiphodgetts.com/2012/01/apps-are-media-httpt-co8g8/) - Apps as the future of media? Well, part of it, yes. - [Top Photographer On Why He Doesn't Care If His Stuff is Pirated.](http://www.philiphodgetts.com/2012/01/top-photographer-on-why-he-doe/) - Exactly my experience and not a problem. - [The Death of Television](http://www.philiphodgetts.com/2012/01/the-death-of-television-http/) - Maybe not as dead as cord cutting hints suggest. - [What The Business Of Video Will Look Like in 2012](http://www.philiphodgetts.com/2012/01/what-the-business-of-video-wil/) - 5 predictions but with what level of likelihood (in my NSHO). - [Is 3-D Dead in the Water? ](http://www.philiphodgetts.com/2010/08/is-3-d-dead-in-the-water-http/) - "...the the data on the expected 3-D explosion just isn't going in the right direction" - [Artists Don’t Think Piracy Hurts Them Financially.](http://www.philiphodgetts.com/2011/05/artists-don’t-think-piracy-h/) - Study shows younger artists breaking from Big Media's opinion about "piracy". - [When Logic doesn't help](http://www.philiphodgetts.com/2011/07/when-logic-doesnt-help/) - As a highly logical individual I've perhaps been a little out of touch with the FCP X sentiment. - [Filmmaker: BitTorrent Pirates Help Us Get More Exposure](http://www.philiphodgetts.com/2011/12/filmmaker-bittorrent-pirates/) - Without a budget how do you get the word out? - [Technology & Creativity to power TV Brands of the Future](http://www.philiphodgetts.com/2011/12/technology-creativity-to-pow/) - Survey respondents think major brands will do a better job of creating and distributing TV content than the current players. - [Connecting With Fans Means More Than Talking about Your Latest Work](http://www.philiphodgetts.com/2011/12/connecting-with-fans-means-mor/) - Creating and maintaining the relationships takes time and effort. - [Project Xto7 has been accepted into the App Store](http://www.philiphodgetts.com/2011/12/project-xto7-has-been-accepted/) - With a new name "Xto7 for Final Cut Pro" - [What is the future of the post house?](http://www.philiphodgetts.com/2011/12/what-is-the-future-of-the-post/) - Episode 39 of The Terence and Philip Show. - [Hollywood studios busted as torrent-loving dens of piracy.](http://www.philiphodgetts.com/2011/12/hollywood-studios-busted-as-to/) - You've got to love the hypocrisy! - [Congressional Research Service Show Hollywood is Thriving.](http://www.philiphodgetts.com/2011/12/congressional-research-service/) - So why do we need to break the Internet with PROTECT/IP and SOPA? - [What is the best cross platform Mastering codec.](http://www.philiphodgetts.com/2011/12/1patinhofer-piersg-quintess/) - What are the best cross platform mastering codecs and why? - [1 in 3 Viewers Despises Television...](http://www.philiphodgetts.com/2011/12/1-in-3-viewers-despises-televi/) - And wants to see it die. - [Artificial Intelligence Predicts What Will Happen Next in a Video.](http://www.philiphodgetts.com/2011/12/artificial-intelligence-predic/) - Just imagine what this technology will do when applied to pre-editing products. - [Three NLEs, three approaches to 64 bit.](http://www.philiphodgetts.com/2011/12/three-nles-three-approaches-t/) - Episode 38 of The Terence and Philip Show is now live. - [Will 'Arrested Development' be a Cost Center or Profit for Netflix?](http://www.philiphodgetts.com/2011/11/will-arrested-development-be/) - Now that's a good question, but the answer may be irrelevant. - [Let's Get Serious -- Branded Video is about the Information.](http://www.philiphodgetts.com/2011/11/lets-get-serious-branded-v/) - People search for information, not brands, so make your branded video educational! - [Automatic Fact-Checking Coming to the Web.](http://www.philiphodgetts.com/2011/11/automatic-fact-checking-coming/) - When computers start understanding context and grading content for accuracy, nothing could go wrong, could it? - [The Definitive Post On Why SOPA and Protect IP are Bad, Bad Ideas](http://www.philiphodgetts.com/2011/11/the-definitive-post-on-why-sop/) - An in depth and articulate examination of the key issues on why this legislation is very bad for the Internet. - [Apple wins patent on 3D object-recognition Technology.](http://www.philiphodgetts.com/2011/11/apple-wins-patent-on-3d-object/) - Going beyond facial detection and recognition to identify more than just faces. - [MPAA Costs Hollywood More Than US BitTorrent Piracy.](http://www.philiphodgetts.com/2011/11/mpaa-costs-hollywood-more-than/) - It's kind of a silly exercise, and very imprecise, but what an odd conclusion. - [Congress seeks to tame the Internet.](http://www.philiphodgetts.com/2011/11/congress-seeks-to-tame-the-int/) - The true intent of SOPA/PROTECT IP *is* to regulate the Internet. - [Sweet sanity: 75% of Americans say infringement files should be under $100.](http://www.philiphodgetts.com/2011/11/sweet-sanity-75-of-americans/) - Now we need the politicians to listen to those that they work for. - [Production CONN 2011](http://www.philiphodgetts.com/2011/11/production-conn-2011/) - Was planning to make it to the show but ended up sponsoring instead! - [10 Signs Internet TV is Ready to Disrupt the Industry](http://www.philiphodgetts.com/2011/11/10-signs-internet-tv-is-ready/) - Nice summary of the meta trends and where we're at now. - [This is How Apple Will Eventually Defeat DIRECT TV!](http://www.philiphodgetts.com/2011/11/this-is-how-apple-will-eventua/) - DIRECT TV's combination of bad technology and a "don't care" approach to customer service contrasts with Apple's approach. - [Final Cut Pro X 10.0.1, XML. data structures and how fast is FCP X?](http://www.philiphodgetts.com/2011/11/final-cut-pro-x-10-0-1-xml-d/) - A new episode of The Terence and Philip Show. - [SOPA/PROTECT IP must die to protect the MPAA/RIAA from themselves!](http://www.philiphodgetts.com/2011/11/sopaprotect-ip-must-die-to-protect-the-mpaariaa-from-themselves/) - As they've opposed every technological innovation when it came out and been wrong, the studios must be opposed to save the studios! - [The iPhone 4S as a production camera?](http://www.philiphodgetts.com/2011/10/the-iphone-4s-as-a-production-camera/) - The iPhone 4S camera is surprisingly good, but is it production worthy? - [Should we put Event Manager X in the Apple App Store?](http://www.philiphodgetts.com/2011/11/should-we-put-event-manager-x-in-the-apple-app-store/) - I'm asking for opinion because it will mean some compromises and we don't know if that's acceptable. - [Who's looking at you? Apparently everything!](http://www.philiphodgetts.com/2011/11/facial-recognition-app-detects/) - A new camera app that won't take a picture until it sees a smile; and a stand that follows you around, but not triggered by axial recognition! - [Adobe's new strategic direction](http://www.philiphodgetts.com/2011/11/adobes-new-strategic-directio/) - More interesting than the layoffs: "make, manage, measure and monetize content" - [Three companies, three different approaches to 64 bit.](http://www.philiphodgetts.com/2011/11/64-bit/) - Avid, Adobe and Apple have taken different paths to 64 bit because they had different needs for their apps. - [How I automated my writing career!](http://www.philiphodgetts.com/2011/11/how-i-automated-my-writing-car/) - Turns out some types of written content can be automated! - [Episode 36 of The Terence and Philip Show: what's interesting to us, now.](http://www.philiphodgetts.com/2011/11/episode-36-whats-interesting/) - A discussion of topics of interest that wouldn't otherwise fill a show: Large Sensors, the death of film, the loss of the Mac Pro, monitors and the HPA; Steve Jobs and Siri. - [5 Ways Mobile is Changing TV watching.](http://www.philiphodgetts.com/2011/10/second-screen-visionaries-5-w/) - It's a two screen world - [Make No Mistake: Google Is Taking on the TV Industry.](http://www.philiphodgetts.com/2011/10/make-no-mistake-google-is-tak/) - Make No Mistake: Google Is Taking On The TV Industry http://t.co/6ntzqtFb The traditional TV industry should consider itself warned. The biggest barrier to Google and Apple's desire to create a new television distribution network has been the intransigence of the content owners to disrupt their own business model while it's still profitable. So the obvious - [From Final Cut Pro X to Final Cut Pro 7](http://www.philiphodgetts.com/2011/10/from-final-cut-pro-x-to-final/) - Project X27 i snow live for your Final Cut Pro 7 XML workflows, from Final Cut Pro X - [Removal of Restrictions Can Decrease Music Piracy says study.](http://www.philiphodgetts.com/2011/10/removal-of-restrictions-can-de/) - Unlike the MPAA/RIAA "studies" this one has an actual scientific basis that's properly interpreted! - [The Future Of TV Is Coming, Slowly but Surely.](http://www.philiphodgetts.com/2011/10/the-future-of-tv-is-coming-sl/) - Business Insider's take on the future of Content, Programming, Distribution, User Interface, Advertising associated with television. - [Event Manager X updated to 1.1](http://www.philiphodgetts.com/2011/10/event-manager-x-updated-to-1-1/) - Now with filtering of projects and events. - [Traditional TV is in for a heck of a ride.](http://www.philiphodgetts.com/2011/10/traditional-tv-is-in-for-a-hec/) - A good discussion of the meta trends affecting television. - [Facial recognition in the cloud](http://www.philiphodgetts.com/2011/10/facial-recognitiion-in-the-clo/) - Matching a casual snap with an online identity takes less than a minute. - [Warner Bros puts your face in Facebook Web Series.](http://www.philiphodgetts.com/2011/10/warner-bros-puts-your-face-in/) - The future of interactivity is personalized media - [The New iPhone's Face Recognition Capabilities.](http://www.philiphodgetts.com/2011/10/the-new-iphones-face-recognit/) - As well as "redefining privacy" facial recognition is great metadata! - [The Templatorization of "Creativity"](http://www.philiphodgetts.com/2011/09/episode-35-the-templatorizati/) - Episode 35 of The Terence and Philip Show - [Why is it so hard to convert FCP 7 XML to FCP X XML?](http://www.philiphodgetts.com/2011/09/why-is-it-so-hard-to-convert-fcp-7-xml-to-fcp-x-xml/) - Since they're both XML, what's the problem? - [Why are roles superior to tracks?](http://www.philiphodgetts.com/2011/09/roles-superior-to-tracks/) - Final Cut Pro X's first update has one very powerful new metadata feature that makes the absence of tracks more palatable to those who used them as metadata. - [Another reason why Roles > Tracks](http://www.philiphodgetts.com/2011/09/another-reason-why-roles-tracks/) - A full summary of duration comes as part of the deal. - [How Tracks evolved from function to Metadata](http://www.philiphodgetts.com/2011/09/how-tracks-evolved-from-function-to-metadata/) - As NLEs have gained more tracks, the tracks have taken on significance as metadata. - [What is the secret to Final Cut Pro X's color management?](http://www.philiphodgetts.com/2011/09/fcp-x-color-management-secret/) - A lack of broadcast video output does not mean a lack of color management and accurate display. - [What are the Answers to the Unanswered Questions about Final Cut Pro X?](http://www.philiphodgetts.com/2011/06/what-are-the-answers-to-the-unanswered-questions-about-final-cut-pro-x/) - Concise answers to what we didn't know about Final Cut Pro X until today. - [While looking at DaVinci Resolve, I noticed something very odd!](http://www.philiphodgetts.com/2011/09/while-looking-at-davinci-resolve-i-noticed-something-very-odd/) - Just what are those monitors BMD are using to show the video output of Resolve? - [Without copyright art would not exist?](http://www.philiphodgetts.com/2011/09/without-copyright-art-would-no/) - When you put it that way, the absurdity is obvious. - [If TV Companies Released Authorized Torrents with Ads, Would People Download Them?](http://www.philiphodgetts.com/2011/09/if-tv-companies-released-autho/) - Hyperdistribution gets another outing. - [What are your postproduction nightmares?](http://www.philiphodgetts.com/2011/09/what-are-your-postproduction-n/) - Looking to make sure my DV Expo session is comprehensive. What are your post nightmares? - [What is a Prosumer and who is Final Cut Pro X for?](http://www.philiphodgetts.com/2011/08/what-are-the-editing-concepts/) - Episode 33 of The Terence and Philip Show gets Philip quite worked up over "prosumers". - [A Response To Felicia Day On How Video Gets Funded](http://www.philiphodgetts.com/2011/08/a-response-to-felicia-day-on-h/) - I'm always interested in how we get funded! - [Online video finally chipping away at broadcast TV?](http://www.philiphodgetts.com/2011/09/online-video-finally-chipping/) - There are definitely some hints to a change in viewership, but it's not a wholesale shift away from broadcast and cable TV. - [Just How Rich Are These YouTube Stars?](http://www.philiphodgetts.com/2011/08/just-how-rich-are-these-youtub/) - The ten stars (who may be more than one person) make an estimated $100,000 to $300,000 a year from YouTube. - [The Terence and Philip show tackles Transmedia](http://www.philiphodgetts.com/2011/08/the-terence-and-philip-show-ta/) - Is Transmedia the future of television? - [Copyright Infringement and Theft - The Difference](http://www.philiphodgetts.com/2011/08/copyright-infringement-and-the/) - If Copyright Infringement were really tried as theft then the standard of proof would be much higher and the penalties lower! - [Why is making software smarter "dumbing it down"?](http://www.philiphodgetts.com/2011/08/why-is-making-software-smarter-dumbing-it-down/) - The inevitable trend for all technology is to make it "smarter" and easier to use by a much larger group of people. - [Can a computer replace an editor?](http://www.philiphodgetts.com/2005/04/can-a-computer-replace-an-editor/) - Is it likely to be possible for a piece of software to replace a human editor in the edit suite? - [How to share Smart Collections between Events in Final Cut Pro X](http://www.philiphodgetts.com/2011/08/how-to-share-smart-collections-between-events-in-final-cut-pro-x/) - Smart Collections can be dragged from Event to Event. - [A matter of Mynd over movies!](http://www.philiphodgetts.com/2011/08/a-matter-of-mynd-over-movies/) - A new Device lets brainwaves determine film outcomes - [How much money does it really take to make a documentary?](http://www.philiphodgetts.com/2011/08/how-much-money-does-it-really/) - How has changing technology changed funding needs? - [Brad Bird: Hollywood isn’t brave enough to copy the Pixar process!](http://www.philiphodgetts.com/2011/08/brad-bird-hollywood-isn’t-b/) - Worth it for the answer to the second question. - [Metadata looms large at IBC](http://www.philiphodgetts.com/2011/08/metadata-looms-large-at-ibc-ht/) - Broadcast Engineering looks at what's coming up around metadata at IBC, and I'll be sharing at DV Expo. - [Three authors, three examples of the disruption in (print) publishing!](http://www.philiphodgetts.com/2011/08/three-authors-three-examples/) - Print disruption as a precursor to TV/film disruption as there are parallels between the industries. - [iTunes 10.4 is now AV Foundation based, not QuickTime](http://www.philiphodgetts.com/2011/08/itunes-10-4-is-now-av-foundati/) - More evidence that 64 bit media apps are going AV Foundation on OS X. - [Storytelling: digital technology allows us to tell tales in innovative new ways.](http://www.philiphodgetts.com/2011/08/storytelling-digital-technolo/) - The craft of storytelling isn't static and evolves as the medium evolves. - [The Trivialities and Transcendence of Kickstarter](http://www.philiphodgetts.com/2011/08/the-trivialities-and-transcend/) - Great background piece on fan funding site and projects it's funded - [The HTML5 boom is coming. Fast!](http://www.philiphodgetts.com/2011/08/the-html5-boom-is-coming-fast/) - And Adobe Edge - a new HTML5 authoring tool, looks set to help it. - [Can a computer Predict a Hit Movie or Song?](http://www.philiphodgetts.com/2011/08/can-a-computer-predict-a-hit-m/) - Apparently computer can predict a movie, song or TV show's earning potential, far more accurately than anything previous. - ["Full-time Editor" or "Pro" is asking the wrong question](http://www.philiphodgetts.com/2011/07/full-time-editor-or-pro-is-asking-the-wrong-questions/) - Surely what we should be focused on are the workflows and tools. - [Defining quality](http://www.philiphodgetts.com/2011/08/defining-quality-httptinyur/) - Seth Godin considers the different types of quality and how different folks appreciate them. - [The responses to Final Cut Pro X a month later](http://www.philiphodgetts.com/2011/07/the-responses-to-final-cut-pro/) - Episode 32 of The Terence and Philip Show - it ranges widely! - [World's First Full Screen HTML Player](http://www.philiphodgetts.com/2011/07/worlds-first-full-screen-html/) - Customizable player duplicates "unique" Flash features in 'HTML5'. - [Technicolor acquires Laser Pacific](http://www.philiphodgetts.com/2011/07/technicolor-acquires-laser-pac/) - Further consolidation in high end post in LA and NY. - [My DV Expo Topics](http://www.philiphodgetts.com/2011/07/my-dv-expo-topics-metadata-a/) - DV Expo is coming up September 20-22, and I'm teaching three one-day classes. - [Prius Project bicycle can change gears with a Thought!](http://www.philiphodgetts.com/2011/07/prius-project-bicycle-can-chan/) - Brain control is one step after voice control, which is coming sooner than not. - [Google Acquires Facial Recognition Company PittPatt](http://www.philiphodgetts.com/2011/07/google-acquires-facial-recogni/) - Facial recognition is going to be an important part of postproduction workflow in the future. - [Hollywood is about to repeat the mistakes of the music industry?](http://www.philiphodgetts.com/2011/07/hollywood-is-about-to-repeat-t/) - Every indication that the movie studios have learnt nothing from the RIAA debacle of the last decade. - [Who Do You Trust On Whether or Not PROTECT IP will Break the Internet?](http://www.philiphodgetts.com/2011/07/who-do-you-trust-on-whether-or/) - The guys that built it or the MPAA or your representative. - [Smile, You're On Everyone's Camera](http://www.philiphodgetts.com/2011/07/smile-youre-on-everyones-ca/) - What does ubiquitous facial recognition have to offer postproduction? - [Back to the future: Is media returning to the 19th Century?](http://www.philiphodgetts.com/2011/07/back-to-the-future-is-media-r/) - Turns out that "mass media" is a historic anomaly born of its time. - [Another Perspective on Final Cut Pro X](http://www.philiphodgetts.com/2011/07/rt-dakvideo-tweet-another/) - A new blog for me, but real insight into Final Cut Pro X. - [All My Children a killer app?](http://www.philiphodgetts.com/2011/07/all-my-children-a-killer-app/) - Cringely considers the finances of Soaps as apps. - [TalkAbout Tech 013: Like Ripping off a Band-Aid](http://www.philiphodgetts.com/2011/07/talkabout-tech-013-like-ripp/) - An interview I did with Australian-based TalkAbout Tech. - [How will Apple solve FCP X monitoring? [Updated 7/7]](http://www.philiphodgetts.com/2011/07/how-will-apple-solve-fcp-x-monitoring/) - And other Lion benefits. - [More on Final Cut Pro X's monitoring solution](http://www.philiphodgetts.com/2011/07/more-on-final-cut-pro-xs-monitoring-solution/) - Even I get locked into legacy thinking from time to time! - [Episode 31: Is Branded Media the future of Production Finance?](http://www.philiphodgetts.com/2011/07/episode-31-is-branded-media-t/) - Episode 31 of The Terence and Philip Show - [What did UPS just deliver? The first copies of my new book.](http://www.philiphodgetts.com/2011/06/what-did-ups-just-deliver-the/) - The parallels between this production and the philosophy of Final Cut Pro X. - [Artificial Intelligence tool analyzes Bible for Authors.](http://www.philiphodgetts.com/2011/06/artifician-intelligence-tool-a/) - What interests me more is the alternate uses suggested. - [Guess who has the first Final Cut Pro X book for sale in Amazon?](http://www.philiphodgetts.com/2011/06/guess-who-has-the-first-final/) - Why yes, that is me. - [The bogus 'professional editors hate FCP X' petition](http://www.philiphodgetts.com/2011/06/the-bogus-professional-editors-hate-fcp-x-partition/) - When my name was added without my knowledge or permissions, you have to assume everyone's was. - [Show me the (meta) data ](http://www.philiphodgetts.com/2011/06/show-me-the-meta-data-http/) - "Data about data is more important than ever" Seth Godin on metadata. - [LAFCPUG Meeting June 28th](http://www.philiphodgetts.com/2011/06/lafcpug-meeting-june-28th/) - I'll be joining Larry Jordan and Michael Whol with me covering Metadata and FCP X. - [Philip answers Terry's Final Cut Pro X questions](http://www.philiphodgetts.com/2011/06/philip-answers-terrys-final-c/) - Episode 30 of The Terence and Philip Show. - [Philip Hodgetts on Planet5D.com](http://www.philiphodgetts.com/2011/06/rt-planetmitch-philip-hodget/) - Live chat recorded last night about, yes, Final Cut Pro X. Feel free to ignore :) - [My impressions of Final Cut Pro X](http://www.philiphodgetts.com/2011/06/my-impressions-of-final-cut-pro-x/) - I've only had it a week but already the thought of going back to Final Cut Pro 7 is very unappealing. - [What other New Features does Final Cut Pro X have?](http://www.philiphodgetts.com/2011/06/what-other-new-features-does-final-cut-pro-x-have/) - What was shown in the Sneak Peek wasn't the whole story. As you'd imagine there are other features. - [What should Apple do with Final Cut Pro?](http://www.philiphodgetts.com/2010/09/what-should-apple-do-with-final-cut-pro/) - If a rewrite is in progress what should Apple be doing, and what could they do with all the amazing technologies in the company not in FCP right now. - [Macromedia Final Cut](http://www.philiphodgetts.com/2011/06/macromedia-final-cut-my-1998/) - My 1998 NAB T shirt catch-of-the-year! - [Why did Apple base Final Cut Pro X on Metadata?](http://www.philiphodgetts.com/2011/05/why-did-apple-base-final-cut-pro-x-on-metadata/) - Or Why metadata is increasingly important in modern production because it can be used to automate the dull tasks. - [Why (and How) we need to reinvent ourselves regularly?](http://www.philiphodgetts.com/2011/06/why-and-how-we-need-to-reinvent-ourselves-regularly/) - Both through transitional change and dramatic reinvention, we must continually reinvent ourself, or fade into obscurity. - [Why a JavaScript hater thinks Everyone needs to learn JavaScript](http://www.philiphodgetts.com/2011/06/why-a-javascript-hater-thinks/) - By "everyone" they really mean web programmers, but still he makes an interesting point about HTML5 - [What we don't know about FCP X at LAFCPUG](http://www.philiphodgetts.com/2011/06/what-we-dont-know-about-fcp-x/) - If you're in the LA area, Wednesday June 15 I'll be at LAFCPUG running through what my last year's obsession can tell us about the unreleased FCP X. (A lot) - [The Business side of the Biz!](http://www.philiphodgetts.com/2011/06/the-business-side-of-the-biz/) - Episode 29 of The Terence and Philip Show. - [Lighting bill plumets using EPIC](http://www.philiphodgetts.com/2011/06/lighting-bill-plumets-using-ep/) - More sensitive cameras reduce the amount (and cost) of lighting - [How Do You Measure the Value of a Branded Web Series](http://www.philiphodgetts.com/2011/06/how-do-you-measure-the-value-o/) - I'm a fan of branded media while I hate advertising! - [Why do we need lighting anymore? [Updated]](http://www.philiphodgetts.com/2011/03/why-do-we-need-lighting-anymore/) - With very high dynamic range cameras being able to capture even in the lowest light, do we really need to light anymore? - [Why would we want one type of NLE design?](http://www.philiphodgetts.com/2011/05/why-would-we-want-one-type-of-nle-design/) - It seems that not much has changed in NLE design since the Moviola, until now. - [Video is just another form of Literacy](http://www.philiphodgetts.com/2011/05/video-is-just-another-form-of/) - Episode 28 of The Terence and Philip Show. - [The 18 Senators Who Approve Breaking the Internet to Protect Hollywood.](http://www.philiphodgetts.com/2011/05/the-18-senators-who-approve-br/) - ProtectIP's collatoral damage is sever and being voted on by politicians who don't know what they're doing - just following orders from the lobbyist. - [How has technology become so pervasive?](http://www.philiphodgetts.com/2011/05/how-has-technology-become-so-persuasive/) - A slightly different post angle, focused on how technologies that didn't exist just a decade ago, are now so integral in my work (and personal life) that I don't know how to work without them. - [Hype - HTML 5 Authoring Tool](http://www.philiphodgetts.com/2011/05/hype-html-5-authoring-tool/) - I don't know if this is the tool we're looking for yet, but at least there's some development - [What the heck is a "pro" anyway?](http://www.philiphodgetts.com/2011/05/what-the-heck-is-a-pro-anyway/) - Not the first time I've ranted about this but the time seems ripe for a revisit. - [Jonathan Coulton Making Half a Million a Year - with no Record Label](http://www.philiphodgetts.com/2011/05/jonathan-coulton-making-half-a/) - Yes, another "exception" but how many exceptions are needed before we realize there is a viable alternative. - [prEdit: Edit paper cuts without the pain with any type of transcript!](http://www.philiphodgetts.com/2011/05/predit-edit-paper-cuts-without-the-pain-with-any-type-of-transcript/) - New version works with any industry standard transcript, in any format. - [Interns, Internships and Getting Started.](http://www.philiphodgetts.com/2011/05/interns-internships-and-getti/) - Episode 27 of The Terence and Philip Show. - [What are my thoughts on Final Cut Pro X?](http://www.philiphodgetts.com/2011/04/what-are-my-thoughts-on-final-cut-pro-x/) - A limited demo at the 10th Annual Supermeet I like what I see, but have almost as many questions as before. - [Why the Pro Apps - particularly Final Cut Pro X - are important to Apple](http://www.philiphodgetts.com/2011/04/why-the-pro-apps-particularly-final-cut-pro-x-are-important-to-apple/) - Pro Apps have always been a small but profitable division in Apple. That's about to change - dramatically! - [Why Every Brand Should Hire a Professional Video Producer.](http://www.philiphodgetts.com/2011/05/why-every-brand-should-hire-a/) - Professionalism in production helps brand identity. - [Getting ready for FCP X Free Webinar](http://www.philiphodgetts.com/2011/05/getting-ready-for-fcp-x-http/) - Just a reminder that my free webinar is on tomorrow at 10am - [Author Paulo Coelho Explains Why He "Loves Pirates"](http://www.philiphodgetts.com/2011/05/author-paulo-coelho-explains-w/) - The Author deliberately encourages unauthorized distribution which increases his sales - [Is cloud editing the future of Post Production?](http://www.philiphodgetts.com/2011/05/is-cloud-editing-the-future-of/) - Episode 26 of The Terence and Philip Show. Is the cloud a good idea? - [Kevin Smith’s Red State Experiment has already Paid for Itself.](http://www.philiphodgetts.com/2011/05/kevin-smith’s-red-state-expe/) - Taking direct control of distribution can work. - [How Could Documentary Cinema Change for the Better?](http://www.philiphodgetts.com/2011/04/how-could-documentary-cinema-c/) - A long article with a lot of great suggestions for improving (and increasing) documentary production. - [It's hard to say goodbye](http://www.philiphodgetts.com/2011/04/its-hard-to-say-goodbye/) - It's been 12 good years Final Cut Pro, but I've got a new love now: Final Cut Pro X. - [Why I think I was wrong about an XML Project format for Final Cut Pro X](http://www.philiphodgetts.com/2011/04/why-i-think-i-was-wrong-about-an-xml-project-format-for-final-cut-pro-x/) - While XML project formats are common in the modern app world, there is a possibly better alternative. - [What I think I know about Final Cut Pro X](http://www.philiphodgetts.com/2011/04/what-i-think-i-know-about-final-cut-pro-x/) - Here's what I think will be some of the features. Published just before Supermeet so as to not blow Apple's surprise. - [Terence and Philip examine the new Final Cut Pro X "sneak peek"](http://www.philiphodgetts.com/2011/04/terence-and-philip-examine-the/) - Episode 25 of the Terence and Philip Show. - [Why Google Should Buy The Record Industry](http://www.philiphodgetts.com/2011/04/why-google-should-buy-the-reco/) - Labels & Studios are on notice. - [Preparing for Final Cut Pro X](http://www.philiphodgetts.com/2011/04/preparing-for-final-cut-pro-x/) - My first, and probably only Final Cut Pro X seminar. - [What I've been saying about Final Cut Pro, AV Foundation and QuickTime](http://www.philiphodgetts.com/2011/04/what-ive-been-saying-about-final-cut-pro-av-foundation-and-quicktime/) - From June 2009 through to now. Some stands up well, some clearly has evolved over that time. - [What is creativity, art, Art and design?](http://www.philiphodgetts.com/2011/04/what-is-creativity-art-and-design/) - That's an interesting question and probably as many answers as there are people. - [Why we want Final Cut Pro rewritten to Cocoa!](http://www.philiphodgetts.com/2011/02/why-we-want-final-cut-pro-rewritten-to-cocoa/) - New title plug-in for FCP - Manifesto - shows why we need Final Cut Pro to be a Cocoa application. - [Final Cut Studio 4: The Inside Scoop (from MacSoda)](http://www.philiphodgetts.com/2010/09/final-cut-studio-4-the-inside/) - An interesting post on the future of Final Cut Studio. - [Introducing AV Foundation and the future of QuickTime [Updated]](http://www.philiphodgetts.com/2010/08/introduction-to-av-foundation/) - Could AV Foundation be going to replace (at least the underpinnings of) QuickTime? - [What about 64 bit support in Apple apps?](http://www.philiphodgetts.com/2010/01/what-about-64-bit-support-in-apple-apps/) - Encouragingly, Logic just received a 64 bit makeover suggesting a Cocoa rewrite is complete. - [What about Final Cut Studio and Snow Leopard?](http://www.philiphodgetts.com/2009/06/what-about-final-cut-studio-and-snow-leopard/) - Andreas asked whether or not I thought Final Cut Studio would work with the upcoming Snow Leopard. Turns out to not be the only question or only questioner. - [On 9/27/10 I said "Apple, have the right tools to really rethink the interface..."](http://www.philiphodgetts.com/2011/04/on-92710-i-said-apple-hav/) - Apple, have the right tools to really rethink the interface and leapfrog the competition with a whole new application." - [Why Brands Are The New Labels (And Publishers, And Producers)](http://www.philiphodgetts.com/2011/04/why-brands-are-the-new-labels/) - Brands funding media - is this future of advertising and media sponsorship? - [Doesn't anyone shoot video on video cameras any more?](http://www.philiphodgetts.com/2011/04/doesnt-anyone-shoot-video-on/) - Of 3 "crews" called today all were DSLR and only 1 had decent audio for an interview - [Death to the Shiny Disc ](http://www.philiphodgetts.com/2011/03/death-to-the-shiny-disc-http/) - The inevitability of change to music, newspapers and movie studios. - [How disaster proof are you?](http://www.philiphodgetts.com/2011/03/how-disaster-proof-are-you/) - We've been reviewing our backups and came to the realization we were more vulnerable than we thought. - [The Terence and Philip Show Episode 24: The Netflix Advantage](http://www.philiphodgetts.com/2011/04/episode-24-the-netflix-advant/) - What changes does Netflix's House of Cards play bring? - [What would a new editing interface be like?](http://www.philiphodgetts.com/2011/03/what-would-a-new-editing-interface-be-like/) - If Apple are changing up Final Cut Pro, what might a new interface look and feel like? - [7 Things "Dexter" Taught Me About the Future of TV](http://www.philiphodgetts.com/2011/03/7-things-dexter-taught-me-ab/) - Subjectively based, but very highly indicative of TV future. - [Why the Broadcast TV Networks are toast ](http://www.philiphodgetts.com/2010/05/why-the-broadcast-tv-networks/) - Why the Broadcast TV Networks Are Toast http://bit.ly/bQJovZ Maybe a little optimistic!! Clay Sharkey (in an article I've commented on and want to write more about) talks about the Collapse of Complex systems (business models). The Broadcast Television industry is a complex business model that will be dramatically simpler in the future, so they must - [Pre-NAB thoughts on the Digital Production BuZZ](http://www.philiphodgetts.com/2011/03/pre-nab-thoughts-on-the-digital-production-buzz/) - With a scary revision of my predictions for NAB 2010. - [Why Final Cut Pro specific cameras?](http://www.philiphodgetts.com/2009/01/why-final-cut-pro-specific-cameras/) - At the MacWorld Supermeet last night, JVC announced two new camcorders that are QuickTime native - designed for Final Cut Pro - but with an interesting twist. - [What were the technical trends at NAB 2009?](http://www.philiphodgetts.com/2009/04/what-were-the-technical-trends-at-nab-2009/) - More of the same, Flash on TV, and 3D. Everywhere 3D. - [Why did Blackmagic Design buy daVinci?](http://www.philiphodgetts.com/2009/09/why-did-blackmagic-design-buy-davinci/) - The simplest answer might well be "someone had to and we could"! - [What can some kids do with a "green screen" kit for Christmas?](http://www.philiphodgetts.com/2010/01/what-can-some-kids-do-with-a-green-screen-kit-for-christmas/) - The 16 year old stars; the 14 year old edits! Keying rules! - [What about the iPad and Media Production?](http://www.philiphodgetts.com/2010/01/what-about-the-ipad-and-media-production/) - The iPad launch added another data point to some thoughts that started late last year about the future of Media consumption and therefore, ultimately, production. - [I've just uploaded some computer edited videos to YouTube](http://www.philiphodgetts.com/2010/06/i-uploaded-a-youtube-video-5/) - All these videos were edited by computer software - First Cuts for FCP - based on log notes. - [Powerful new transcript workflow tool](http://www.philiphodgetts.com/2010/08/powerful-new-transcript-workfl/) - from Transcript to Paper Cut to Sequence: Paper cuts without the pain. - [Adobe Premiere Pro CS5 "saves" an interview.](http://www.philiphodgetts.com/2010/08/adobe-premiere-pro-cs5-saves-an-interview/) - HDV interview damaged by bad tape but gets rescued because Premiere Pro won't stop at every break. - [The Future of Picture Editing](http://www.philiphodgetts.com/2010/08/the-future-of-picture-editing/) - Some interesting throughts by Zak Ray on a plausible editing interface - outside the box! - [‘Interoperable Master Format' for file-based workflow](http://www.philiphodgetts.com/2010/08/‘interoperable-master-format/) - Industry body ties to create standardized media and metadata formats. - [The Terence and Philip Show Episode 8](http://www.philiphodgetts.com/2010/09/the-terence-and-philip-show-ep-4/) - Short release windows, Apps for progs, branded media & caring less - [Novacut - open source video editor](http://www.philiphodgetts.com/2010/10/novacut-open-source-video-ed/) - Right from the start collaboration tools are to be built in. - [How Hollywood killed the movie stunt](http://www.philiphodgetts.com/2010/11/how-hollywood-killed-the-movie/) - Stunts used as a sart for a discussion on edit style: "intensified continuity - [Had an Epic in my hands today!](http://www.philiphodgetts.com/2010/12/had-an-epic-in-my-hands-today/) - Probably the only time I'll ever touch one as I'm post oriented. - [Episode 18 of The Terence and Philip Show](http://www.philiphodgetts.com/2011/01/whats-going-to-happen-in-2011/) - What's going to happen in 2011? - [Master Metadata for Post-Production](http://www.philiphodgetts.com/2011/02/master-metadata-for-post-produ/) - A FREE webinar I'm presenting in conjunction with Larry Jordan & Associates. - [Ditch the Satellite Truck](http://www.philiphodgetts.com/2011/03/ditch-the-satellite-truck-liv/) - Introduces "Smart" Verizon 4G and WiFi Connection Device - [A new 64 bit Final Cut Pro?](http://www.philiphodgetts.com/2011/02/a-new-64-bit-final-cut-pro/) - If the rumors are true, then Apple's been busy. - [The Terence and Philip Show Episode 23](http://www.philiphodgetts.com/2011/03/the-terence-philip-show-epis-2/) - The tape shortage crisis and what it means. Are we facing a non-tape future? - [Dear Hollywood: It's Time To Realize Artificial Scarcity is Gone](http://www.philiphodgetts.com/2011/03/dear-hollywood-its-time-to-r/) - It's a good thing that Artificial Scarcity is gone because all fake scarcity does is annoy. - [Why 'Big Media' Was Just a Historical Blip!](http://www.philiphodgetts.com/2011/03/why-big-media-was-just-a-his/) - We've gone from small fragmented audiences, to a short period of mass audiences, and slowly back to small fragmented audiences within 60 years. - [Professionalism is for Amateurs](http://www.philiphodgetts.com/2011/03/professionalism-is-for-amateur/) - It's a provocative title but it *is* "amateurs" who ultimately change what Pros do. - [Semantic Text Startup for Textual Analysis](http://www.philiphodgetts.com/2011/03/semantic-text-startup-4-cliff/) - Automatically derives keywords, "Cliff Notes" summaries, key point and important facts. I'll bet you can guess what I want to do with it! - [Want a truly horrible customer experience?](http://www.philiphodgetts.com/2011/03/want-a-truly-horrible-customer/) - Then try and spend money at Wildform.com - [FUJIFILM to feature facial recognition in lens](http://www.philiphodgetts.com/2011/03/fujifilm-to-feature-facial-rec/) - Facial detection is being used to follow focus on the detected face! - [The Next 9 Jobs That Will Be Replaced by Robots](http://www.philiphodgetts.com/2011/03/the-next-9-jobs-that-will-be-r/) - Some surprisingly "creative" jobs included in the list, including sports writing! - [The Terence and Philip Show, Episode 22: Thunderbolt.](http://www.philiphodgetts.com/2011/03/the-terence-and-philip-show-e-3/) - The implications of Thunderbolt as an interconnect. - [Netflix To Enter Original Programming](http://www.philiphodgetts.com/2011/03/netflix-to-enter-original-prog/) - Mega-deal for David Fincher and Kevin Spacey's series "House of Cards". And so it begins. - [Massive Research On 'Piracy' Debunks entire Foundation of US Foreign IP Policy](http://www.philiphodgetts.com/2011/03/massive-research-on-piracy/) - Ah, real research, not "industry sponsored" lies. - [Tools for Connecting with Bloggers, Tweets et al](http://www.philiphodgetts.com/2011/03/tools-for-connecting-with-blog/) - Great resources for finding audiences - [What is Apple doing with QuickTime?](http://www.philiphodgetts.com/2011/02/what-is-apple-doing-with-quicktime/) - What was once the primary media handling tool in OS 9 and OS X is now radically different. - [Power to the People: The Democratization of Film.](http://www.philiphodgetts.com/2011/03/power-to-the-people-the-democ/) - Production is easy; financing and distribution, not so much. - [YouTube Buys Next New Networks](http://www.philiphodgetts.com/2011/03/youtube-buys-next-new-networks/) - Google (YouTube) officially becomes a content company. - [For Every Entertainment Industry Job "lost" to Infringement....](http://www.philiphodgetts.com/2011/03/for-every-entertainment-indust/) - Could 12 jobs be creates elsewhere? Using the same methodology of the discredited MPAA/RIAA reports. - [Armies of Expensive Lawyers, Replaced by Cheaper Software](http://www.philiphodgetts.com/2011/03/armies-of-expensive-lawyers-r/) - What are the implications for this type of software smarts to be applied to post production? - [The iPad version of iMovie is "the real deal"?](http://www.philiphodgetts.com/2011/03/the-ipad-version-of-imovie-is-the-real-deal/) - Or is it a precursor to something "pro"? - [The Terence and Philip Show Episode 21](http://www.philiphodgetts.com/2011/03/the-terence-and-philip-show-ep-13/) - Where we talk about the next version of Final Cut Pro without any inside informtion. - [HTML5 Adoption for Web Video Continues to Grow](http://www.philiphodgetts.com/2011/03/html5-adoption-for-web-video-c/) - Now at 63% of all video; up from 10% in Jan 2010 - [When Will Apple Cave And Accept Flash?](http://www.philiphodgetts.com/2011/02/when-will-apple-cave-and-accep/) - Maybe when it doesn't Suck? iPhone and iPad confirm you don't need Flash - [Sloppy Math is good for video analysis?](http://www.philiphodgetts.com/2011/01/sloppy-math-is-good-for-video/) - Apparently yes, and better content detection means better metadata for automating post. - [More Music Sold Than Ever Before in the UK](http://www.philiphodgetts.com/2011/01/more-music-sold-than-ever-befo/) - But the BPI (UK RIAA) spins it as "music is dying due to piracy" - [Why are we all worried Apple will abandon Pro Video... [Updated Jan 16]](http://www.philiphodgetts.com/2011/01/why-are-we-all-worried-apple-will-abandon-pro-video/) - When in reality it's Avid that could end up out of the business. - [Turner CEO: how he's anti-customers and wants to encourage piracy.](http://www.philiphodgetts.com/2011/01/turner-ceo-how-hes-anti-cus/) - They aren't his words, but they are the result of his attitude to Netflix. - [Light Peak "ready to go" says Intel](http://www.philiphodgetts.com/2011/01/light-peak-ready-to-go-says/) - One port on laptop to break out 2 whatever connectors you need FW, USB, eSATA or whatever you need. - [When All Content Is Personalized who needs TV networks?](http://www.philiphodgetts.com/2011/01/when-all-content-is-personaliz/) - If networks are to have any role in the future it will be very different than the one they havenow. - [Join MediaSilo, Oasis (and me) for Free Metadata Event in LA](http://www.philiphodgetts.com/2011/01/rt-zbutcher-join-mediasilo/) - Metadata Workflow: How to Make Metadata Work for You, so naturally I'll be taking part! - [‘ShapeShifter’: Are Short Films the Future of Advertising?](http://www.philiphodgetts.com/2011/01/‘shapeshifter’-are-short/) - Any form of product placement or branded media that doesn't constantly "interrupt" is an improvement in my book. - [SundaySky Will Create 1.4 Million "Videos" in January alone!](http://www.philiphodgetts.com/2011/01/sundaysky-will-create-1-4-mill/) - Template driven dynamic "video" presentations. - [What about WebM? [Updated]](http://www.philiphodgetts.com/2011/01/what-about-webm/) - Does it change anything? - [Has 3D Already Failed?](http://www.philiphodgetts.com/2011/01/has-3d-already-failed-http/) - Toy Story did better in 2D than 3D - seems the bloom is already off 3D, or is it? - [App Developer Happy That Piracy doubled his sales](http://www.philiphodgetts.com/2011/01/app-developer-happy-that-pirac/) - It makes business sense to focus on the bottom line, not on a perceived "wrong", no matter how you feel. - [Zombie Cable Channels Seek Second Life Online](http://www.philiphodgetts.com/2011/01/zombie-cable-channels-seek-sec/) - "Failed" cable channels head online - [Kevin Smith's distrib plan: "eventize his picture"](http://www.philiphodgetts.com/2011/01/kevin-smiths-distrib-plan-e/) - It's hard to monetize abundance, but events are real time and geographically specific. - [iPhone App Identifies 2.6 Million TV shows by "listening"](http://www.philiphodgetts.com/2011/01/iphone-app-identifies-2-6-mill/) - Another data point on the types of things technology can do and indicates future capabilities for our production tools. - [Cargo Cults, and Kevin Smith...](http://www.philiphodgetts.com/2011/01/cargo-cults-and-kevin-smith/) - ...And The Difference Between Connecting And Going Through The Motions - [LinkedIn purchased CardMunch](http://www.philiphodgetts.com/2011/01/linkedin-purchased-cardmunch-a/) - Now the card scanning service is free! - [Can A Computer Do Your Job?](http://www.philiphodgetts.com/2011/02/can-a-computer-do-your-job-ht/) - This Business Insider article suggests that it can, and in some cases, better. - [When All Content Is Personalized, Who Needs TV Networks](http://www.philiphodgetts.com/2011/02/when-all-content-is-personaliz-2/) - In an on-demand world, why would there be "networks" that only broadcast on schedules? - [Subscriptions: The Secret to a Sustainable Web Series?](http://www.philiphodgetts.com/2011/02/subscriptions-the-secret-to-a/) - This article considers why one web series - Venice - chose subscription over other monetizing alternatives. - [Flash (Finally) Cuts CPU Usage with hardware acceleration.](http://www.philiphodgetts.com/2011/02/flash-finally-cuts-cpu-usage/) - Catch is, sites have to update video players to use it! - [MPEG-LA starts patent move on VP8 [Updated]](http://www.philiphodgetts.com/2011/02/mpeg-la-starts-patent-move-on/) - MPEG-LA believes VP8 breaches patents held by its members. Seeks to provie it. (Updated with links to articles that discuss the problems with VP8 patents.) - [Episode 19: Starting over in a "Green Field" revisited](http://www.philiphodgetts.com/2011/02/episode-19-starting-over-in-a/) - Another consideration of what would happen if we started over. - [Open Letter to Broadcast Dinosaurs Bent on Self Destruction](http://www.philiphodgetts.com/2011/02/letter-2-broadcast-dinosaurs-b/) - Money quote "We hate to tell you this, but you’re all flippin’ idiots!" - [Online Consumption of Pro Video up 47% in 2010.](http://www.philiphodgetts.com/2011/02/online-consumption-of-pro-vide/) - That's trhough legit channels so it's good news. - [Nice To See How Content Creator Have More Power over Middlemen](http://www.philiphodgetts.com/2011/02/nice-to-see-how-content-creato/) - Producers keeping distribution control for selves - [Attack of the Minis](http://www.philiphodgetts.com/2011/02/attack-of-the-minis-httptin/) - Cringley wonders if a light-peak enabled Mac Mini could fill the role of an Xserve replacement? - [Piracy Once Again Fails To Get in the Way of Record Box Office](http://www.philiphodgetts.com/2011/02/piracy-once-again-fails-to-get/) - But, but.... Piracy! - [What did TED learn from "Giving it Away"?](http://www.philiphodgetts.com/2011/02/how-ted-learned-that-giving-i/) - By giving their talks away on video they increased the reach of the brand, and the revenue from the conferences. - [The Terence and Philip Show Episode 20](http://www.philiphodgetts.com/2011/02/the-terence-and-philip-show-episode-20/) - Is "good enough" going to kill the "great"? - [After 6 years and 724 posts a whole new theme](http://www.philiphodgetts.com/2011/02/after-6-years-and-724-posts-ph/) - Thanks to Greg Clarke and devolux.nh2.me - [Larry Jordan answers questions about the new Final Cut Pro](http://www.philiphodgetts.com/2011/02/larry-jordan-answers-questions/) - This must have been what it was like for Larry Jordan at LAFCPUG Wednesday night! - [The essence of being human involves asking questions...](http://www.philiphodgetts.com/2011/02/“the-essence-of-being-human/) - ...Not answering them. - [If You're Still Betting On Flash for Mobile, the Joke's on You](http://www.philiphodgetts.com/2011/02/if-youre-still-betting-on-ado/) - The much-touted Flash feature on the Motorola Xoom, will be non-existent at launch. - [OS X 10.7 Announcement: ](http://www.philiphodgetts.com/2010/10/os-x-10-7-announcement/) - The script about QuickTime. - [iPhone 4 is more powerful than my first FCP 1 G3!](http://www.philiphodgetts.com/2010/10/iphone-spect-800-mhz-a4-512/) - Twice the RAM, twice the processor speed: why wouldn't Final Cut Pro run on an iPhone? - [What would a 2011 Final Cut Studio look like?](http://www.philiphodgetts.com/2010/11/what-would-a-2011-final-cut-studio-look-like/) - If there is going to be a 2011 release, what is that likely to mean for Final Cut Pro? - [Supermeet, Oasis and Editor's Lounge: What's on this week in LA and SF](http://www.philiphodgetts.com/2011/01/rt-micahstephens-supermeet-c/) - A metadata-focused presentation at Oasis with myself, Get and Media Silo; Alpha Dogs Editor's Lounge and Supermeet SF on Friday. - [The Terence and Philip Show Episode 17](http://www.philiphodgetts.com/2011/01/the-terence-and-philip-show-e-2/) - A look back on everything your forgot happened in 2010! - [New version of Sequence Clip Reporter reports JPEGs](http://www.philiphodgetts.com/2010/12/new-version-of-sequence-clip-r/) - JPEG Images from thumbnail to large for each clip in the Sequence. - [If you have an iPhone 4 I thoroughly recommend a Glif!](http://www.philiphodgetts.com/2010/12/if-you-hae-an-iphone-4-i-thoro/) - Pocket size tripod adapter or viewing stand. - [The studios will lose the “war with Netflix"](http://www.philiphodgetts.com/2010/12/the-studios-will-lose-the-“w/) - Don't start wars you can't win. - [Assisted Editing has a new tag line...](http://www.philiphodgetts.com/2010/12/assisted-editing-has-a-new-tag/) - "Taking the boring out of post" - [YouTube May Buy NextNew Networks](http://www.philiphodgetts.com/2010/12/youtube-may-buy-video-producti/) - YouTube to get it's own production company for in-house production? - [The Terence and Philip Show Episode 16](http://www.philiphodgetts.com/2010/12/the-terence-and-philip-show-ep-11/) - The one about "piracy". - [Great article by Lee Schneider at Technorati](http://www.philiphodgetts.com/2010/12/great-article-by-lee-schneider/) - Not only because he features our prEdit software. Really. - [There's not an App for that... yet! [Updated]](http://www.philiphodgetts.com/2010/12/theres-not-an-app-for-that-yet/) - Announcing our new competition where you get to tell us what apps to make for Final Cut Pro workflow. [Update to winner's prize] - [DirecTV Kicks Niche Content to the Curb [Updated]](http://www.philiphodgetts.com/2010/12/directv-kicks-niche-content-to/) - DirectTV is doing it's bit to encourage IP distribution for niche shows - [Maybe New Media are closer to being media than we thought? [Updated]](http://www.philiphodgetts.com/2010/12/yahoo-is-focused-were-a-con/) - Yahoo, Facebook and possibly Apple all make 'statements' about being media - that is content. - [Here's The Truth About The Future of the Media Industry](http://www.philiphodgetts.com/2010/12/heres-the-truth-about-the-fut/) - The future is already here! - [Hey Hollywood: Netflix Isn’t the Enemy.](http://www.philiphodgetts.com/2010/12/hey-hollywood-netflix-isn’t/) - Hollywood's main enemy is Old Thinking and a reactive response of "NO" to anything new. - [McRibs and the Art of Artificial Scarcity](http://www.philiphodgetts.com/2010/12/mcribs-and-the-art-of-artifici/) - Ultimately economics tells us we can only sell scarcity, not abundance. - [The Terence and Philip Show Episode 15.](http://www.philiphodgetts.com/2010/11/the-terence-and-philip-show-ep-10/) - Managing Workflows vs "just cutting" - [Microsoft Silverlight Rough Cut Editor](http://www.philiphodgetts.com/2010/11/microsoft-silverlight-rough-cu/) - Anyone have any experience with this? Is it still a live project? - [Happy Thanksgiving to those who celebrate it](http://www.philiphodgetts.com/2010/11/happy-thanksgiving-to-those-wh/) - A holiday and family gathering to give thanks? What could be more appropriate. - [The Terence and Philip Show Episode 14](http://www.philiphodgetts.com/2010/11/the-terence-philip-show-epis/) - Does the withdrawal of KCET spell the end PBS? And how do we fund programming in the future. - [MPAA Boss Defends Censorships with Blatantly False Claims](http://www.philiphodgetts.com/2010/11/mpaa-boss-defends-censorships/) - Which is no surprise since the MPAA haven't been able to tell the truth in my recollection. - [Hey, Movie And TV People, Here's how to avoid becoming Apple's Lunch](http://www.philiphodgetts.com/2010/11/hey-movie-and-tv-people-here/) - Accept reality, and adapt. - [The Walking Dead produced for about 50c per viewer](http://www.philiphodgetts.com/2010/11/the-walking-dead-produced-for/) - So, why a 99c rental or $1.99 purchase? - [Four Ways Social Media Will Change Television](http://www.philiphodgetts.com/2010/11/four-ways-social-media-will-ch/) - A change to Television is coming: slowly but inexorably it will metamorphose to something else. - [Comcast app turns Apple devices into remote controls](http://www.philiphodgetts.com/2010/11/comcast-app-turns-apple-device/) - Follows an idea I postulated in June 2010. - [Is Clip Used? (in FCP Sequences)](http://www.philiphodgetts.com/2010/11/is-clip-used-in-fcp-sequence/) - You know you want to know which sequences your clips have been used in! - [Update coming for prEdit](http://www.philiphodgetts.com/2010/11/greg-has-been-doing-some-amazi/) - Really takes prEdit to the next level. - [The Terence and Philip Show Episode 13](http://www.philiphodgetts.com/2010/11/the-terence-and-philip-show-ep-9/) - Deliverables, specialist or generalist, and the value of value. - [20 Years Ago Today: The Web Was Proposed.](http://www.philiphodgetts.com/2010/11/20-years-ago-today-the-web-wa/) - That's a lot of change in less than 20 years. - [Nielsen - Small Minority Of Viewers watching True HD](http://www.philiphodgetts.com/2010/11/nielsen-small-minority-of-vi/) - Although 56% US housholds have HD sets only 13% of viewing time is spent watching "true" HD - [Who Needs TV Networks? ](http://www.philiphodgetts.com/2010/11/who-needs-tv-networks-mattel/) - Mattel Creates its own programming that it sends directly to Hulu. No Network needed. - [QuickTime Pro: About the "Conform Aperture to" setting.](http://www.philiphodgetts.com/2010/11/quicktime-pro-about-the-conf/) - This confuses a lot of people when display size does not match the known size of the file. - [So Final Cut Pro 7 was to be the 64 bit release?](http://www.philiphodgetts.com/2010/11/so-final-cut-pro-7-was-to-be-the-64-bit-release/) - Evidence suggests that Final Cut Pro 7 could have been slated to be a 64 bit release, but then Apple changed the ground rules! - [So, Edit to Tape in FCP survives?](http://www.philiphodgetts.com/2010/11/so-edit-to-tape-in-fcp-ne/) - Randy Ubilos patent application for easier edit to tape in pro apps. - [Has 3D bubble burst?](http://www.philiphodgetts.com/2010/11/has-3d-bubble-burst-3-report/) - Three reports show slowing acceptance and ESPN 3D's failure (so far). - [Microsoft Has Seen The Light!](http://www.philiphodgetts.com/2010/10/microsoft-has-seen-the-light/) - It's just not Silverlight. Microsoft now prefers HTML5 after a "change of direction". - [Wasn't 3-D supposed to be cooler than this?](http://www.philiphodgetts.com/2010/10/wasnt-3-d-supposed-to-be-cool/) - Not exactly positive on 3D, kind of reflects my feelings to it. - [Broadcast Networks - On Death and Dying](http://www.philiphodgetts.com/2010/10/broadcast-networks-on-death/) - Broadcast Networks on phase four of the five phases of loss. - [The Golden Age of Choice and Cannibalization in TV](http://www.philiphodgetts.com/2010/10/the-golden-age-of-choice-and-c/) - Good insight from Mike Hudack, CEO of Blip.tv. - [Cord Cutters Are Young, Educated and Employed](http://www.philiphodgetts.com/2010/10/cord-cutters-are-young-educat/) - Not "40 and Poor" like Comcast would have us believe. - [Xbox Live Now Bigger Than Comcast](http://www.philiphodgetts.com/2010/10/xbox-live-now-bigger-than-comc/) - More subscribers for Xbox Live than for Comcast - [Pirate Bay Documentary Raises $51K on Kickstarter](http://www.philiphodgetts.com/2010/10/pirate-bay-documentary-raises/) - That's not a huge budget but maybe the beginnings of something? - [Sencha and Adobe offer HTML5 Authoring Tools](http://www.philiphodgetts.com/2010/10/sencha-takes-on-flash-with-htm/) - Authoring tools for HTML5 have been sadly lacking till now - [Piracy Can Boost Book Sales Tremendously](http://www.philiphodgetts.com/2010/10/piracy-can-boost-book-sales-tr/) - The results are consistent with other print authors. - [The Terence and Philip Show Episode 12](http://www.philiphodgetts.com/2010/10/the-terence-and-philip-show-ep-8/) - The Future of Final Cut Pro. - [Fallacy Debunking: Successful New Business Models are 'Exceptions'](http://www.philiphodgetts.com/2010/10/fallacy-debunking-successful/) - As it turns out the successes of the old music distribution models were the exceptions! - [Are Corporations back to funding creative endeavors?](http://www.philiphodgetts.com/2010/10/looking-to-a-sneaker-for-a-ban/) - A New York Times piece on how sneaker and drink companies are funding bands and other creative endeavors. - [What's left for the Labels and Studios, Networks or Channels?](http://www.philiphodgetts.com/2006/03/whats-left/) - The role filled by middlemen follow an inevitable demise. - [When A Humor Site Understands the Implications of Abundance better than the "Experts".](http://www.philiphodgetts.com/2010/10/when-a-humor-site-understands/) - Concepts of abundance vs scarcity are fundamental to economics. - [Jim Jannard asks "What is professional to you?"](http://www.philiphodgetts.com/2010/10/jim-jannard-asks-what-is-prof/) - A good question as we offer refer to "professionals" as if it had some standard meaning. - [Adobe announces HTML 5 Video Player Widget.](http://www.philiphodgetts.com/2010/10/rt-zbutcher-adobe-announces/) - Adobe is best positioned to create tools for the HTML5 environment. - [DVFilm Releases DVFilm EPIC ](http://www.philiphodgetts.com/2010/10/dvfilm-releases-dvfilm-epic-ht/) - That's a darned clever workaround for "native" H.264 in FCP - [iLife 11 still 32 bit](http://www.philiphodgetts.com/2010/10/ilife-11-still-32-bit-httph/) - More QuickTime dependent applications still at 32 bit! - ['The Movie Business Is Dying!!](http://www.philiphodgetts.com/2010/10/the-movie-business-is-dying/) - And TV and Music. We're all doomed. Every single time new technology is introduced. - [Apple Keynote - Back to the Mac: Implications for Final Cut Pro](http://www.philiphodgetts.com/2010/10/final-cut-pro-gets-a-mention/) - Final Cut Pro gets a mention but only as the pro alternative to iMovie 11 - [Former Music Industry Exec Says Album Prices should be lower](http://www.philiphodgetts.com/2010/10/former-music-industry-exec-say/) - "Drastically lower" he says now, not when he could do anything about it. - [iPhone apps now more popular than major TV shows](http://www.philiphodgetts.com/2010/10/iphone-apps-now-more-popular-t/) - While in-App purchases yeild more revenue than Mobile Ads. - [Apple to preview next version of OS X (10.7)](http://www.philiphodgetts.com/2010/10/apple-to-preview-next-version/) - Preview meeting on October 20th - good for FCP future. - [Selling Special Interest Video...](http://www.philiphodgetts.com/2010/10/selling-special-interest-video/) - Sell The Sizzle, Not The Steak - [Top 5 Ways to Fail at Crowdfunding](http://www.philiphodgetts.com/2010/10/top-5-ways-to-fail-at-crowdfun/) - Funding through contributions is hard: don't make it harder by pre-failing.H - [Sync-N-Link 1.6 Faster syncing](http://www.philiphodgetts.com/2010/10/sync-n-link-1-5-faster-syncin/) - 245 clips processed in 2.7 seconds compared to 43.2 seconds in version 1.5 - [Indie Success through Branded Entertainment](http://www.philiphodgetts.com/2010/10/indie-success-through-branded/) - "Branded entertainment is the best way to go to monetize independent online video." - [Just how ridiculous will the RIAA get? [Updated]](http://www.philiphodgetts.com/2010/09/just-how-ridiculous-will-the-r/) - RIAA Claims That If COICA Isn't Passed, Americans Are 'Put At Risk'! Idiots - [P2P Backed Film Platform to Reward Influencers](http://www.philiphodgetts.com/2010/10/p2p-backed-film-platform-to-re/) - VODO project offers novel distribution platform for indie filmmakers. - [‘Ride the Divide’ a case in DYI Distribution](http://www.philiphodgetts.com/2010/10/‘ride-the-divide’-a-case-i/) - Distribution and return planned along with production logistics. - [TV is Dead. Long Live Web Video](http://www.philiphodgetts.com/2010/10/tv-is-dead-long-live-web-vide/) - Web video and Television are different, but web video is leaving Television behind, abandoning it. - [Why isn't satisfying customers enough?](http://www.philiphodgetts.com/2010/10/why-isnt-satisfying-customers-enough/) - Marketing being every interaction, every person has with your company. Or, a tale of two airlines. - [If you can type, you can make movies](http://www.philiphodgetts.com/2010/10/if-you-can-type-you-can-make/) - No, if you type you can make something, but I wouldn't call it a movie - [Open Source Animated Movie Show what can be done](http://www.philiphodgetts.com/2010/10/open-source-animated-movie-sho/) - Who says movies animation) can only be done in studios - [The Other Shoe Drops For Radio and Cable](http://www.philiphodgetts.com/2010/10/the-other-shoe-drops-for-radio/) - Dropping attention to cable and radio causes concern for traditioinal media - [Distribution U., coming to NY and LA](http://www.philiphodgetts.com/2010/10/distribution-u-coming-to-ny/) - If you're interested in independent distribution you MUST GO to either of these! - [Optimization Tips for Google TV](http://www.philiphodgetts.com/2010/10/optimization-tips-for-google-t/) - Start with HD and optimize according to the article's instructions. If you care! - [Independent Film’s Path To A Viable New Business Model](http://www.philiphodgetts.com/2010/10/independent-film’s-path-to-a/) - The new ground rules for independent distribution - [HTML5 not ready for prime time says W3](http://www.philiphodgetts.com/2010/10/html5-not-ready-for-prime-time/) - HTML5 not ready for prime time, says W3: http://bit.ly/blTwrj.The World Wide Web Consortium, the body that regulates and publishes the specifications of the HTML standard, is warning web content producers that the HTML5 is "not yet ready for production" and that the W3C will likely make further significant changes to the specification to increase interoperability. Philippe Le - [The Terence and Philip Show Episode 11](http://www.philiphodgetts.com/2010/10/the-terence-and-philip-show-ep-7/) - What if we tried to bukld TV from a completely fresh start? - [The real cost of Free](http://www.philiphodgetts.com/2010/10/the-real-cost-of-free-httpb/) - Corey Doctorow evicerates columnist who doesn't get that free is part of a business model, not a business model. - [For Independent Films, Piracy is a Red Herring](http://www.philiphodgetts.com/2010/10/for-independent-films-piracy/) - Followup on LA Times piece on lost Indie film revenue begs to differ. - [IMDB refuses to list a film because it'll be distributed free? [UPDATED]](http://www.philiphodgetts.com/2010/09/imdb-refuses-to-list-a-film-be/) - It appears that's the case with Australian film "The Tunnel" - [Grow an Audience for your Indie Production: Boston](http://www.philiphodgetts.com/2010/10/grow-an-audience-for-your-indi/) - I'll be in Boston Wednesday Oct 6. A little unexpected but there you go. - [Ed Burns talks about independent distribution](http://www.philiphodgetts.com/2010/10/ed-burns-talks-about-independe/) - Defer expenses, contorl costs, control distribution - the new model. - [Designing an icon for a new Utility for Final Cut Pro](http://www.philiphodgetts.com/2010/10/designing-an-icon-for-a-new-ut/) - Probably some time this week we'll release a new utility for Final Cut Pro users. - [The marketing of ‘Freakonomics'](http://www.philiphodgetts.com/2010/10/the-marketing-of-‘freakonomi/) - The film used the same counterintuitive approach that made the book successful. - [How to Create Marketing That Makes you Rich and Famous](http://www.philiphodgetts.com/2010/10/how-to-create-marketing-that-m/) - Uniqueness, Stories and Simplicity replace Unique Selling Proposition. - [Five ways to build Unique Value for Paid Digital Content](http://www.philiphodgetts.com/2010/10/five-ways-to-build-unique-valu/) - Really a reworking of the RtB part of CwF+RtB = profit. - [My first music video - broadcast in 1981](http://www.philiphodgetts.com/2010/10/my-first-music-video-broadca/) - I hadn't seen this for more than 25 years! - [The Good Enough Revolution:](http://www.philiphodgetts.com/2010/09/the-good-enough-revolution-wh/) - When Cheap and Simple Is Just Fine. - [The Terence and Philip Show Episode 10](http://www.philiphodgetts.com/2010/09/the-terence-and-philip-show-ep-6/) - The Limitations of Avid AMA, with a side gripe about news slanting. - [Some nice comments from my "New Now Part 2" Presentation in OC last week.](http://www.philiphodgetts.com/2010/09/some-nice-comments-from-my-ne/) - Feedback from the second of my two OC presentations last week. - [ The Technologies & Industries Senators Leahy and Hatch would have Banned.](http://www.philiphodgetts.com/2010/09/a-look-at-the-technologies-i/) - In fact, they would have banned their current masters - Hollywood itself. - [How Social Media has Changed Documentary Filmmaking](http://www.philiphodgetts.com/2010/09/how-social-media-has-changed-t/) - From Funding to Festivals, it goes better with fans - [This cannot be right!](http://www.philiphodgetts.com/2010/09/this-cannot-be-right-httpb/) - 1 unaothorized Download = 3.33 Dead Relatives. Our society is officially sick. - [Video Conferencing with the HTLM5 Device Element](http://www.philiphodgetts.com/2010/09/video-conferencing-with-the-ht/) - Videoconferencing inside HTML5 browser applications? Cool. - [Are we getting our money's worth?](http://www.philiphodgetts.com/2010/09/are-we-getting-our-moneys-wor/) - The odd ways we perceive "value" & why 6 weeks entertainment from 99c app isn't enough - [The golden age of web video is coming!](http://www.philiphodgetts.com/2010/09/the-golden-age-of-web-video-is/) - Based on the history of radio to TV, we're due for the golden era of web video. - [The recession in the music industry - a cause analysis](http://www.philiphodgetts.com/2010/09/the-recession-in-the-music-ind/) - Surprise, surprise, it's not unauthorized downloads! - [The Terence and Philip Show Episode 9](http://www.philiphodgetts.com/2010/09/the-terence-and-philip-show-ep-5/) - The "un-eye-witness" IBC report!Take it from three guys who weren't there! - [DRM FAIL: Five Broken Copy Protection Schemes](http://www.philiphodgetts.com/2010/09/drm-fail-five-broken-copy-pro/) - Now with HDCP "cracked" we go through it all again. - [The Wilderness Downtown: How it was done](http://www.philiphodgetts.com/2010/09/the-wilderness-downtown-how-i/) - Details on the team effort that made this amazing work possible. - [Digital Video Expo Free Session](http://www.philiphodgetts.com/2010/09/dvexpo-my-sessions-free-o/) - Wednesday afternoon session "The New Now -- Surviving the Changing Business of Production" free to everyone with a free Exhibits pass. - [ABC’s Ingenious App Uses Sound to sync with audio](http://www.philiphodgetts.com/2010/09/abc’s-ingenious-app-uses-sou/) - That is just so very clever, it can't go without mentioning it. - [Are Apple TV Rentals Too Cheap?](http://www.philiphodgetts.com/2010/09/are-apple-tv-rentals-too-cheap/) - Hell no! They're too expensive already - [Developer of Minecraft Game sees Piracy as promotion](http://www.philiphodgetts.com/2010/09/two-stories-of-gamecontent-ow/) - Two versions of a story of a game developer working with 'piracy' as promotion - [Android’s Google Translate, Conversation mode:](http://www.philiphodgetts.com/2010/09/android’s-google-translate/) - Is it Star Trek's Universal Translator? - [The Attack Of Branded Content](http://www.philiphodgetts.com/2010/09/the-attack-of-branded-content/) - Is branded content a bad idea for the web? - [HTML5 Player Comparison](http://www.philiphodgetts.com/2010/09/html5-player-comparison-http/) - While HTML5 doesn't need a player, if you want to control the look and feel, these will help. - [Artists Make More Money in File-sharing Age than before.](http://www.philiphodgetts.com/2010/09/artists-make-more-money-in-fil/) - Norway music artists income increases in digital age - [Think Tank: Flip-thinking](http://www.philiphodgetts.com/2010/09/think-tank-flip-thinking-th/) - Flip the normal film dist. system on its head. - [YouTube video - Cutting Transcripts to Subclips](http://www.philiphodgetts.com/2010/09/i-uploaded-a-youtube-video/) - A quick video of actual production work using prEdit to break transcripts into subclips by working with the text. - [Thinking about how to find your Audiences.](http://www.philiphodgetts.com/2010/09/thinking-about-how-to-find-you/) - Start with your Core Audience (Insanely Interested) - [TubeMogul Rolls Out HTML5 Analytics.](http://www.philiphodgetts.com/2010/09/tubemogul-rolls-out-html5-anal/) - Without Analytics HTML5 publishers are in the dark. - [Evidence Shows You Can, In Fact Compete with Free.](http://www.philiphodgetts.com/2010/09/evidence-shows-you-can-in-fac/) - Research on what happens when your content is online free. - [Online Video Discovery Shifting from Search to Social Media](http://www.philiphodgetts.com/2010/09/online-video-discovery-shiftin/) - From channel changing to search to social discovery. - [Adobe Announces HTML5/CSS3/SVG Pack for Illustrator.](http://www.philiphodgetts.com/2010/09/adobe-announces-html5css3svg/) - An Adobe Labs project but great that Adobe is adding HTML5 tools - ["During three days of IBC I've not seen a single VTR"](http://www.philiphodgetts.com/2010/09/rt-kahel-during-three-days-o/) - "Tape has officially died" - [If you’re not paying for it,...](http://www.philiphodgetts.com/2010/09/if-you’re-not-paying-for-it/) - you’re not the customer; you are the product being sold - [Boxee Embraces HTML5, Switches to Webkit.](http://www.philiphodgetts.com/2010/09/boxee-embraces-html5-switches/) - Just another data point, doesn't prove or disprove anything except a trend. - [Interpreting Criticism of your ideas](http://www.philiphodgetts.com/2010/09/interpreting-criticism-http/) - Why criticism of ideas is often mired in assumptions. Test you assumptions every day. - [Breaking up clips to subclips using prEdit](http://www.philiphodgetts.com/2010/09/breaking-up-clups-to-subclips/) - My first trial of our new software in a production environment on, yes, a documentary. - [Iron Maiden Connects With Fans and the Fans Buy.](http://www.philiphodgetts.com/2010/09/iron-maiden-connects-with-fans/) - Iron Maiden couldn't rely on radio and other mainstream promotion because they music didn't fit. Now they're reaping the benefit of directly connecting with their fans. - [Why Waiting Until A New Business Model is Proven Doesn't Work.](http://www.philiphodgetts.com/2010/09/why-waiting-until-a-new-busine/) - By the time you figure it out, it's too late. - [What do Cinerama and 3D have in common?](http://www.philiphodgetts.com/2010/09/what-do-cinerama-and-3d-have-in-common/) - Other than being "gimmicks" to grow a shrinking audience? Turns out, Cinematic Style. - [How Many Times Will Content Industries claim the sky is falling...](http://www.philiphodgetts.com/2010/09/how-many-times-will-content-in/) - ...before people stop believing them? - [Why 99c rentals are still too expensive](http://www.philiphodgetts.com/2010/09/why-99c-rentals-are-still-too-expensive/) - Nice try Apple but it doesn't pass the reality test. - [Rather Than A Record Label, How about a Musical Affinity Group?](http://www.philiphodgetts.com/2010/09/rather-than-a-record-label-ho/) - Curation and social is the future of music distribution - [Is Flash on Android “Shockingly Bad" OR](http://www.philiphodgetts.com/2010/09/is-flash-on-android-“shockin/) - Is it 'Shockingly Good"? - [Episode 7 of The Terence and Philip Show](http://www.philiphodgetts.com/2010/09/episode-7-of-the-terence-and-p/) - The politics of Industry Awards - [Snow Leopard Compatibility](http://www.philiphodgetts.com/2009/10/snow-leopard-compatibility/) - I'm very happy to announce that all of our Assisted Editing software is now Snow Leopard (a.k.a. Mac OSX 10.6) compatible. Even better, along with the speed improvements from running on Snow Leopard, Greg also improved the XML parsing speed so all the apps should be very noticeably faster. These updates are free and can - [An update and two new pieces of software](http://www.philiphodgetts.com/2009/07/an-update-and-two-new-pieces-of-software/) - We've been all about logging and metadata over the last few weeks! First Cuts has just had a substantial update: we've added a new module to it that makes it easy to use Microsoft Excel to do your log notes. The new module is called exceLogger and it came about because of a suggestion from - [Additional First Cuts documentation](http://www.philiphodgetts.com/2008/09/additional-first-cuts-documentation/) - Logging More logging is good up to a point. I learned that you don't overload story keywords as the same clips keep coming up in many edits, often not so successfully. So my advice now would be to keep the story keywords for each clip to the minimum that really describe the clip's value to - [First Cuts and Finisher released tonight](http://www.philiphodgetts.com/2008/08/first-cuts-and-finisher-released-tonight/) - At the Los Angeles Final Cut Pro User Group this evening we announced the availability of two products: First Cuts for FCP and Finisher for FCP. The Assistant Editor product demonstrated at NAB 2008 was renamed "First Cuts for FCP" to better reflect its main function. "Finisher for FCP" was shown publicly for the first - [Piracy Is Promotion, Says CEO of Porn Multinational](http://www.philiphodgetts.com/2010/09/piracy-is-promotion-says-ceo/) - "the more people pirate his company’s work, the better." - [prEdit reaches 1.1 after first month](http://www.philiphodgetts.com/2010/09/predit-reaches-1-1-after-first-month/) - Great new features added because I started using it! - [Does Steven Levitan Also Want a cut of every TV Sale?](http://www.philiphodgetts.com/2010/09/does-steven-levitan-also-want/) - I like his work, but not his arrogance or apparent ignorance. - [Apple live stream - http streaming can go full screen](http://www.philiphodgetts.com/2010/09/apple-live-stream-http-strea/) - Another thing we don't need Flash for. Must be QT X feature? - [Video: Flash on Android Is Shockingly Bad](http://www.philiphodgetts.com/2010/08/video-flash-on-android-is-sho/) - Real world reports of how well Adobe are going with smartphone Flash. - [DV Magazine: Hodgetts Leads Web Video Tech Sessions](http://www.philiphodgetts.com/2010/08/rt-dvmagazine-hodgetts-leads/) - At DV Expo late September. - [Viral Video bad for producers and advertisers](http://www.philiphodgetts.com/2010/08/viral-video-bad-for-producers/) - Revision3's Jim Louderback wants to focus on building an audience. - [Getting There From Here,](http://www.philiphodgetts.com/2010/08/getting-there-from-here-where/) - Where by ‘There’ I Mean a Web Where Flash Is Not a De Facto Standard - [Pirate Bay Movie Fully Funded in three days](http://www.philiphodgetts.com/2010/08/pirate-bay-movie-fully-funded/) - $25K in donations in 3 days, from "P2P freetartds" - [Computational Photography? ](http://www.philiphodgetts.com/2010/08/comutational-photography-htt/) - Some new cool idea from Adobe. Nice concept piece (not software announcement) - [New Numbers Reveal: Cord Cutting is Real. Or not.](http://www.philiphodgetts.com/2010/08/new-numbers-reveal-cord-cutti/) - Except 96% watch regular TV every week as the dominant way of consuming TV. - [US movie tickets get biggest price hike in history!](http://www.philiphodgetts.com/2010/08/us-movie-tickets-get-biggest-p/) - Exactly what you'd expect an "embattled industry" to do. If insane - [Connecting the Dots (AV Foundation and QuickTime)](http://www.philiphodgetts.com/2010/08/connecting-the-dots-av-founda/) - Followup of my post http://bit.ly/afpc3p - more detail from an iOS guy - [Ogg: The “Intelligent Design" of digital media](http://www.philiphodgetts.com/2010/08/ogg-the-“intelligent-design/) - From my new favorite blog, why Ogg doesn't meet Media Pro needs - [The Terence and Philip Show Episode 6](http://www.philiphodgetts.com/2010/08/the-terence-and-philip-show-ep-3/) - Getting screwed by QT, and what's happening in QT development ahead of new FCP. - [iTunes at 99c per series per month?](http://www.philiphodgetts.com/2010/08/itunes-at-99c-per-series-per-m/) - It's a rumor, I doubt it's true, but that would be the "right" price point. - [Steve Jobs, Circa 1997, Reintroducing Apple](http://www.philiphodgetts.com/2010/08/steve-jobs-circa-1997-reintr/) - Here's to the crazy ones. Listen to Jobs intro it, for insight to thinking - [Leo Laporte’s TWiT Making Millions from Ads and Fans](http://www.philiphodgetts.com/2010/08/leo-laporte’s-twit-making-mi/) - Laporte's salary is (self) capped at $10K a month but comes from fan donations not from the company's ad revenue. - [Oliver Peters was kind enough to review Matchback Magic.](http://www.philiphodgetts.com/2010/08/oliver-peters-was-kind-enough/) - Matchback Magic is our app for bulletproofing Final Cut Pro media. - [Is Renting TV Shows in 2010 Like Selling Bottled Water in 1970?](http://www.philiphodgetts.com/2010/08/is-renting-tv-shows-in-2010-li/) - Despite the title the article discusses media pricing, specifically that 99c for a TV show rental is way too high. - [Is $10 The Magic Number In Online Publishing](http://www.philiphodgetts.com/2010/08/is-10-the-magic-number-in-onl/) - That's $10 per customer per year, not monthly! - [Blockbuster plans mid September Bankruptcy.](http://www.philiphodgetts.com/2010/08/rt-breakingnews-blockbuster/) - Pre-arranged bankruptcy will leave Blockbuster in operation but smaller. - [Japan develops 'touchable' 3D TV Images](http://www.philiphodgetts.com/2010/08/japan-develops-touchable-3d/) - Woo hooo hologdeck here we come! - [Red Princess Blues distributes via iTunes App](http://www.philiphodgetts.com/2010/08/red-princess-blues-distibutes/) - Apps could be the future of distribution. - [RIAA: The DMCA Isn’t Working.](http://www.philiphodgetts.com/2010/08/riaa-the-dmca-isn’t-working/) - RIAA expects ISPs to do what they claim can't be done. Aren't these guys finished yet? - [MPEG LA: H.264 Streaming Will Be Free Forever](http://www.philiphodgetts.com/2010/08/rt-ccrask-huge-news-via-ne/) - No reason not to be HTML5 as the efault - [Clicker Brings 1,800 Web Series to the iPhone](http://www.philiphodgetts.com/2010/08/clicker-brings-1800-web-serie/) - More than 200,000 episodes plus 12,000 shows from iTunes. - [What can we learn from YouTubers making "big money"?](http://www.philiphodgetts.com/2010/08/what-can-we-learn-from-youtube/) - Surprising revelation: Good Content => $$$ d'oh. - [TV advertising skipped by 86% of Viewers](http://www.philiphodgetts.com/2010/08/tv-advertising-skipped-by-86/) - And yet, TV remains most "memorable" form of advertising. - [The insanity of music licensing!](http://www.philiphodgetts.com/2010/08/the-insanity-of-music-licensin/) - Summarized in a single impenetrable graphic. - [Today's Entertainment Drivers are watching Online Video.](http://www.philiphodgetts.com/2010/08/todays-entertainment-drivers/) - Because they think pro-produced online TV "more entertaining". - [An In-Depth Look at the Google TV Interface [Updated]](http://www.philiphodgetts.com/2010/08/an-in-depth-look-at-the-google/) - Google's TV interface revealed. - [Episode 5 of The Terence and Philip Show](http://www.philiphodgetts.com/2010/08/episode-5-of-the-terence-and-p/) - What to do if you’re starting out now and why Advertising is a bad deal 4 all ## Pages - [Conquering the metadata foundations of Final Cut Pro X](http://www.philiphodgetts.com/books/conquering-metadata-fcpx/) - This book is no longer available as the content no longer matches FCP. The content from the book, and more, is at Metadata.Guru ` If you've been using Final Cut Pro for awhile the idea of metadata may have slipped past you. Plenty of other software like Aperture, Premiere Pro, and even Final Cut Server, use - [About Philip](http://www.philiphodgetts.com/about-philip/) - Philip Hodgetts is hard to pin down. He has an unusual blend of technical, creative and business skills that he applies to the worlds of digital production, post production and distribution. A technologist, editor, industry pundit, podcasting veteran and specialist in new distribution, Philip Hodgetts has 30 years experience in production and post; since 1994 - [Interviews with Philip](http://www.philiphodgetts.com/about-philip/interviews-with-philip/) - Over the years I've done many interviews and podcasts. While many are product focused, the two that (I think) reveal most about me, are The Studio Show with Kanen Flowers and Mike J. Nichols, and The Video Crush. We Make Movies: Film Central #07 – Lumberjacked (Feat. Philip Hodgetts) from Feb 2015 Philip Hodgetts - [The Terence and Philip Show](http://www.philiphodgetts.com/about-philip/the-terence-and-philip-show/) - Terry Curren and I bring our not-politically-correct opinions on Avid, Adobe, Apple, post production, production, distribution and pretty much anything they want to talk about. The show has no fixed duration or schedule, taking the form of a free-form discussion between the hosts, who bring their years of industry knowledge to the discussion. Check it out at - [Major Projects and Innovations](http://www.philiphodgetts.com/about-philip/major-projects-and-innovations/) - Designed and co-developed Magic Keywords for Lumberjack System. Designed and co-developed Lumberjack System: real-time logging and pre-editing for Final Cut Pro X. Worked with Apple on the 7toX and Xto7 translation tools for Final Cut Pro. Co-developed Electronic Performance Support System for Digital Media producers. Developed micropayment mechanism and library management for purchases and download - [What people are saying about Philip Hodgetts](http://www.philiphodgetts.com/about-philip/what-people-are-saying-about-philip-hodgetts/) - "Any time you can come away from a meeting with a dozen useful tips, your time has been well spent. I've enjoyed both times Philip Hodgetts has presented to OCMMA." Mike McGready OCCMA "Phillip Hodgetts as a presenter is the perfect combination of usable knowledge for this moment in time, and a fun sense of - [Books and Publications](http://www.philiphodgetts.com/about-philip/books-and-publications/) - Conquering the Metadata Foundations of Final Cut Pro X. Published just minutes after Final Cut Pro X was released in June 2011, this book has proved extremely influential, being cited as one of the reasons why Glenn Ficarra decided to use Final Cut Pro X for the movie Focus. The New Now How to grow your - [Presentations Portfolio](http://www.philiphodgetts.com/presentations-portfolio-metadata/) - Business, Audience Development, Metadata, Encoding, Production Workflows. Philip Hodgetts is an accomplished writer, speaker and presenter. He has presented Keynote presentations for the NY DV Show, the Academy of Television Arts and Sciences NEXT TV Symposium and the NAB Podcast Summit, as well as presenting at Streaming Media (East and West), the prestigious Seybold conference, - [The New Now](http://www.philiphodgetts.com/books/the-new-now/) - This book is about weathering the current changed circumstances – not merely surviving, but thriving and growing. There are 150 pages jam-packed with practical advice, ideas and inspiration for growing your business today. If you've been paying attention to your business lately, you'll know customers think cheaper equipment should lead to cheaper production. There's a - [Books](http://www.philiphodgetts.com/books/) - If you’ve been using Final Cut Pro for awhile the idea of metadata may have slipped past you, but Final Cut Pro X is entirely metadata based. Time to get up to speed on metadata. Read more... Grow your production or postproduction business in a changed and changing world. Read more... A complete summary of - [The HD Survival Handbook](http://www.philiphodgetts.com/books/the-hd-survival-handbook/) - Updated for 2009-2010: Completely revised. New cameras added and obsolete cameras removed; updated capture options for Final Cut Pro and Media Composer; Full support for Media Composer added; and new Blu-ray distribution options. Up-to-date for Final Cut Pro 7 and Media Composer 3.5. Learn: essential background information formats and cameras media and storage issues capturing - [Articles I have written](http://www.philiphodgetts.com/articles-i-have-written/) - 2009 Filling In the NLE Gaps Key companies are completing workflows and adding useful features to leading editing systems. "Instant" Dailies The job of synchronizing dailies and pushing out Timecode burn-in copies to Producers and those who need them, can be simplified and partly automated. It boils down to three simple steps: Synchronize any dual system - [Upcoming Presentations](http://www.philiphodgetts.com/upcoming-presentations/) - [show-ics-calendar] [show-ics-events] ## Categories - [General](http://www.philiphodgetts.com/category/general/) - [Apple](http://www.philiphodgetts.com/category/business/apple/) - [Interesting Technology](http://www.philiphodgetts.com/category/technology/interesting-technology/) - [Business & Marketing](http://www.philiphodgetts.com/category/business/business-marketing/) - [Apple Pro Apps](http://www.philiphodgetts.com/category/technology/apple-pro-apps/) - [Video Technology](http://www.philiphodgetts.com/category/technology/video-technology/) - Cameras, recorders and other video devices - [Distribution](http://www.philiphodgetts.com/category/business/distribution/) - Digital Distribution issues - [Random Thought](http://www.philiphodgetts.com/category/general/random-thought/) - Things I think about, tend to be essay length. - [Item of Interest](http://www.philiphodgetts.com/category/general/item-of-interest/) - Something I found interesting written by someone else. - [The Business of Production](http://www.philiphodgetts.com/category/business/production/) - [Media Consumption](http://www.philiphodgetts.com/category/business/media-consumption/) - [Presentations](http://www.philiphodgetts.com/category/presentations/) - [New Media](http://www.philiphodgetts.com/category/business/new-media/) - [Metadata](http://www.philiphodgetts.com/category/technology/metadata/) - [Studio 2.0](http://www.philiphodgetts.com/category/business/studio-2-0/) - [3D](http://www.philiphodgetts.com/category/technology/3d/) - [Assisted Editing](http://www.philiphodgetts.com/category/technology/assisted-editing/) - [HTML5](http://www.philiphodgetts.com/category/technology/html5/) - [Monetizing](http://www.philiphodgetts.com/category/business/monetizing/) - [Business](http://www.philiphodgetts.com/category/business/) - [Technology](http://www.philiphodgetts.com/category/technology/) - [The Technology of Production](http://www.philiphodgetts.com/category/technology/the-technology-of-production/) - [Career](http://www.philiphodgetts.com/category/career/) - [Copyright](http://www.philiphodgetts.com/category/copyright/) - [Solar Odyssey](http://www.philiphodgetts.com/category/technology/solar-odyssey/) - [Adobe](http://www.philiphodgetts.com/category/business/adobe/) - [Lumberjack](http://www.philiphodgetts.com/category/technology/lumberjack/) - [Family History Video Project](http://www.philiphodgetts.com/category/general/family-history-video-project/) - [Lunch](http://www.philiphodgetts.com/category/lunch/) - [Artificial Intelligence](http://www.philiphodgetts.com/category/artificial-intelligence/) - [Machine Learning](http://www.philiphodgetts.com/category/artificial-intelligence/machine-learning/) - [Nature of Work](http://www.philiphodgetts.com/category/artificial-intelligence/nature-of-work/) - [Neural Networks](http://www.philiphodgetts.com/category/artificial-intelligence/neural-networks/) - [Augmented Reality](http://www.philiphodgetts.com/category/technology/augmented-reality/) - [Intelligent Assistance Software](http://www.philiphodgetts.com/category/intelligent-assistance-software/) ## Tags - [QuickTime](http://www.philiphodgetts.com/tag/quicktime/) - [Javascript](http://www.philiphodgetts.com/tag/javascript/) - [Interactivity](http://www.philiphodgetts.com/tag/interactivity/)