According to a recent webinar,Â â€œMetadata is the New Gold,â€ a Webinar produced by the Media & Entertainment Services Alliance and the Hollywood IT Society, metadata is more important than ever. Each of the presenters had specific takeaways.
Matt Turner, CTO of media and publishing for San Carlos, Calif.-based NoSQL database company MarkLogicÂ made a couple of relevant comments:
â€œIt shouldnâ€™t come as any surprise that metadata impacts all aspects of the business,â€
People think of metadata being associated with just digital assets, but it leverages all the data related to the title, the product, marketing information.â€ When metadata is accurate and consistent (and, especially, easy to access) it contributes to efficient business processes”
Brian Cross, director of digital rights and assets for CondÃ© Nast added:
â€œItâ€™s the way we guide discovery when finding assets, and for rights, [and] itâ€™s [about] what you can and canâ€™t do with the asset itself. In terms of archive products, metadata is the product in a lot of ways.â€
I certainly echo those sentiments. Metadata needs to be captured as early in the production as possible, and tracked throughout production. The full ‘Metadata is the new Gold’ presentation is available online.