Brand inclusion starting earlier

Brand inclusion starting earlier in the production cycle and pushed from the brand side. http://bit.ly/8XBvQo

Yet another data point that traditional advertising isn’t going to be the “solution” for the future. Brand or product placement definitely provides better value for the brand and less intrusion for the viewer.

Pretty much fulfilling the predictions I made in my Nov 2006 Keynote Presentation to the Academy of Television Arts and Science’s NEXT TV: What’s next for your career symposium.

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