CAT | Item of Interest
A wide ranging look at all things NAB 2015, from Terence and Philip’s very subjective perspectives. Avid, Adobe, Blackmagic Design and some companies that start with C-Z as well!
Another NAB is nearly upon us. This will be my 18th consecutive show, although last year I was in Las Vegas but never made it to the show floor! This year I can’t avoid it as I’m doing a panel on the Digital Production BuZZ show Monday morning, and attending some press conferences/meetings on the show floor.
Most of the time I’ll be in the FCPWORKS room. On Wednesday 12:30 I’ll be presenting the definitive Lumberjack System demo, based on logging the presentations in the room itself! I’ll be testing out an OWC Thunderbay Mini to hold the media from the event. The whole week’s presentations will be interesting but if you want the definitive word on FCP X – check out the keynotes by Apple folk Monday and Tuesday.
Sunday evening you can find me at the #postchat meetup at O’Sheas starting 8pm Sunday evening, then on to the KISS mini golf event sponsored by Filmmakers of the Inland Empire.
Monday afternoon I’ll be contributing to Scott Simmons’ Post Production World session on Moving Metadata from Production to Post. That evening will be mostly at the FCP X Guru meetup at the Hard Rock Cafe and Tuesday evening Greg and I will be at the Supermeet of course. The definitive party list is at Toolfarm.
Hope to see you all there. If you spot me, say hello.
For anyone who hasn’t been hiding under a rock, you might have noticed that Focus released this week, and edited on Final Cut Pro X. For Greg and I it is the final chapter in a story that started with an email and subsequent phone call in December 2012. We worked closely with the editorial team to make our software tools meet their needs. What I didn’t realize until recently is that my little book Conquering the Metadata Foundations of Final Cut Pro X had a role in this story too.
As it turns out, Gatekeeper wasn’t finished with us yet, as it turned out when Greg went to add another feature to Producer’s Best Friend.
Writing the code for a new feature is often the easiest part of the life of a small software developer. Two recent examples tell the story very well. Both involve updates to our reporting tools: Sequence Clip Reporter and Producer’s Best Friend. Part 2 follows tomorrow.
Variety just posted an article on how many people had watched online game play (of one game) in one week. 75,000 players and 6 million individual viewers who collectively watched 327 million minutes of gameplay. Watched. That’s about an hour per viewer on average.
Six million people watching one game’s game play. That’s a decent network-sized audience these days. That’s one game for one week. Admittedly a release week for the game.
Watching game play has become a huge audience, with very low production costs. While it’s not traditional production, the time spent watching gamers play video games, erodes the time available for other forms of entertainment, specifically films and television!
In this episode Terence and Philip discuss the way the App Store works and the issues that arise for developers; business models and compatibility between versions in Media Composer; in-app purchases; Adobe panels; Flash; Creative Cloud; app interchange formats; reporting; and app ecosystems.
A recent article in the Atlantic confirms my long standing suspicion that the best writing and most interesting characters with the most interesting stories are on TV, not in the movies.
Terence and Philip mainly focus on the cost of producing movies, but there are lots of tangents in between.