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Are Apple TV Rentals Too Cheap?

Are Apple TV Rentals Too Cheap? Hell no! They’re too expensive already.

I’ve written about this before, at the second link above, but now Barry Meyer, Chariman of Warner Bros. Entertainment, is arguing that the 99c rental fee is too low:

The paper quotes Meyer saying that he doesn’t want to “open up a rental business in television at a low price.” His biggest fear seems to be that cheap rentals will hurt the licensing of entire seasons to other broadcasters.




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