Are Apple TV Rentals Too Cheap? http://bit.ly/c0ETzV Hell no! They’re too expensive already. http://bit.ly/bz7MKn
I’ve written about this before, at the second link above, but now Barry Meyer, Chariman of Warner Bros. Entertainment, is arguing that the 99c rental fee is too low:
The paper quotes Meyer saying that he doesnâ€™t want to â€œopen up a rental business in television at a low price.â€ His biggest fear seems to be that cheap rentals will hurt the licensing of entire seasons to other broadcasters.