CAT | Distribution
The Forbes article, Cable TV Model Not Just Unpopular But Unsustainable starts with a putative outline of a cable business: essentially “keep hiking the rates, have terrible service”! Finishing with this “goal”:
If all goes as described, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry.
Now that’s not a business model I’d want to emulate!
In a world where we’re all trying to work out where and how we’ll make a living in the future, many wonder if YouTube is a solution. It can be, but you have to be in the top 100 channels.
While the money spent on broadcast and cable production is reducing, threatened by tighter budgets imposed by shrinking audiences in the face of more diversity in programming sources, it’s great to see that there are others stepping into the gap. Obviously Netflix, who plan on spending $2 billion a year on original programming, but there are many other original programming sources coming down the pipe.
Deadline Hollywood has the story Hooked Digital Media Launches; Will Produce Original Filmed Content For Apps where Producer Neal Edelstein (Mulholland Dr., The Ring, The Invisible) and his Hooked Digital Media partners are producing entertainment for direct consumption on small screens via apps.
Dan Rayburn discusses some research results from Conviva at his blog at StreamingMedia.com and they suggest that there are still problems delivering television content via Internet Streaming. Regardless, Netflix plan to use streaming to replace broadcast television.
Northwestern Law professor Peter DiCola, has a new study entitled Money from Music: Survey Evidence on Musicians’ Revenue and Lessons About Copyright Incentives. What’s interesting is the divided opinion among musicians on whether or not unauthorized distribution, a.k.a. piracy, helps or hurts their income.
My goal was to open the discussion, asking if it’s possible to bring scale to niche content — and if so, what’s needed: Great content? Great distribution? Both? And how is it done?
Dan Rayburn, has written a provocative post titled: Streaming Video Can’t Scale At Cable TV Quality, Will Never Replace Traditional TV Distribution. Essentially he argues that there isn’t enough bandwidth for the large scale events. He’s only partly right. (more…)
Video Insider is a good read, and I recommend following them. Like many sites, they take a pass at Online Video Predictions for 2013. They vary from the cute:
1. The term “This is the year of online video” will be written and stated about 35% more often in 2013 than it was in 2012.
to the sly and accurate, slipping in at the end:
6. Branded content (Branded Video) production will be on the rise, but not enough to grab headlines or the kind of attention this trend will deserve. (more…)
We usually think of Bittorrent in terms of film, music or television “piracy”, but there are increasing legitimate uses (see The Promo Bay for example).
I’ve also noted that the secret to success is to build a connection with fans and give them something to buy. Here’s an example where the author provided a lot of high value add-ons for his book, and linked to the book’s Amazon page, and sales go nuts. (more…)