Think Tank: Flip-thinking – the new buzz word sweeping the US http://bit.ly/9Uzxks
Most of the article is devoted to flipping the “input” vs “homework” parts of schoolwork on their head, but toward the end of the article the author attempts to theorize about what might happen if the principle is applied to movie distribution:
Or imagine flipping the sequence in the movie business. For blockbusters, the typical strategy is to open huge the first week, maintain the momentum for a while, and then come out on DVD when interest wanes. Alas, most films arenâ€™t blockbusters. So for those sorts of movies, studios instead could first issue a low-price DVD or streaming video to build an audience. If the film proved popular, the studio could then release it to theatres â€“ where early adopters and people who have heard the buzz could watch the film as a communal experience.