Indie Success through Branded Entertainment, Syndication http://tinyurl.com/2ehkerb
Report from a panel at the New York Television Festival Digital Day panel.
Almost all of the panels emphasized that branded entertainment is the best way to go to monetize independent online video. Nonetheless, many producers and executives seemed to view brand integration as a necessary evil, yearning for when it is no longer needed. Even Ben Silverman, whose company Electus exclusively does branded entertainment, mentioned that brand integrations helped keep television afloat in its early days before the platform matured.