Impossible Software Is About To Do Impossible Things With Your Video.

Impossible Software Is About To Do Impossible Things With Your Video http://t.co/jpkhy2PQ

The technology Impossible Software are using to insert products into existing video is incredibly clever, particularly as a web service, but if it were my production – one I’d carefully composed and cared about – I think I’d be appalled at what was being done to the “finished” product.

There’s not much more to say beyond that: you’ll hate it or it will solve “everything” for marketers.  I don’t think I like it, other than for the pure tech.

2 replies on “Impossible Software Is About To Do Impossible Things With Your Video.”

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  1. Wow. This is a cracking into what seems to be minority report retina scanning ads. on a post level it’s interesting though

  2. We hear you Philip and, while product placement in dramatic content is possible with our technology, we expect that creative rights limits will make it more the exception than the rule. However, a related use case is “sponsored by” types of content — see the demo at http://api.impossiblesoftware.com/demo/techcrunch and notice the matching pre-roll and brand placement.

    But the place you’re most likely to see our technology used is in customization of video ads for retargeting, dynamic creative optimization, and even adaptation of mobile video ads for your location, demographic, weather, etc.

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