CAT | Media Consumption
While Augmented Reality and Virtual Reality often get conflated, they are very different beasts.
Comments off · Posted by Philip in Media Consumption
Yet again the threat of movie piracy – that is, unauthorized distribution – has had no observable affect on an industry with higher attendance and higher revenues. Please destroy my businesses like this!
Variety just posted an article on how many people had watched online game play (of one game) in one week. 75,000 players and 6 million individual viewers who collectively watched 327 million minutes of gameplay. Watched. That’s about an hour per viewer on average.
Six million people watching one game’s game play. That’s a decent network-sized audience these days. That’s one game for one week. Admittedly a release week for the game.
Watching game play has become a huge audience, with very low production costs. While it’s not traditional production, the time spent watching gamers play video games, erodes the time available for other forms of entertainment, specifically films and television!
Yet another study shows no evidence of harm from illegal downloading, aka unauthorized distribution.
The illegal downloading of films has little effect on box office revenue, and industry estimates of its losses are exaggerated, a study has found.
However, the analysis also found that the national broadband network would encourage digital piracy.
We are still waiting for a peer reviewed study that shows any harm. Waiting, waiting, waiting. (Yes the MPAA/RIAA publish “results” but when you examine the details, their is no support for the MPAA/RIAA position. In other words they publish completely bogus results.)
According to some reports a YouTube subscription for some of its partner channels is on the cards? If they do, will it become a cable competitor, or will it simply kill those partner channels?
A record average viewership via traditional TV Network and Cable distribution of 108.7 million (and many more who only saw part of the game) vs Internet distribution of a record 3 million, up from 2.1 million last year (and a total of 10 million who saw some of the game via Internet distribution, according to Yahoo News.
Depending on what you want you could spin this as “Internet Distribution increases 43% year on year”; or perhaps “Internet distribution was less than 3% of the traditional TV audience”. Both are factually true. The traditional method was down slightly (ranking as only the third most watched game) but very healthy.
Of course, this type of real-time, grand sporting event is exactly what the traditional TV and cable channels do very, very well and I believe will continue to do very well, long into the future. It may be all they’re left with, but – at least in my lifetime – I don’t expect an “Internet distribution only” Superbowl.
When you talk about movies, comedy, drama, and that type of TV fare, then Internet distribution isn’t quite so far “out there”
Dan Rayburn, has written a provocative post titled: Streaming Video Can’t Scale At Cable TV Quality, Will Never Replace Traditional TV Distribution. Essentially he argues that there isn’t enough bandwidth for the large scale events. He’s only partly right. (more…)
The conventional wisdom from the dinosaurs of the film, TV and music business is that all they need to do is get laws changed in their favor to “stop piracy”.
Except, the reality is that consumers are spending less on music than they were before the bill became law. The article actually posits that the government has made some people so fearful of being arrested that they won’t do any downloading from legitimate sources any more — just in case it’s tainted. So even if they can cut out piracy (doubtful) there’s little evidence to suggest much increase in commerce as a result.
When will they realize it’s a business model problem. I repeat that no peer reviewed (i.e. legitimate) study has ever proved any damage to any organization from unauthorized distribution. Those “studies” that the industry produce have been pretty thoroughly debunked. It’s time stop suing and start thinking of new business models that embrace the publicity value from “unauthorized” distribution.