How will a YouTube subscription change the landscape?
According to some reports a YouTube subscription for some of its partner channels is on the cards? If they do, will it become a cable competitor, or will it simply kill those partner channels?
Based on early reports, YouTube’s initial subscriptions will be limited to select channels. While it appears monthly fees will mainly be charged for access to new content, the key here is that YouTube is asking consumers to decide how to spend on the individual channels that they want to pay for. If these channels are successful at getting audiences to adopt a paid model, they’ll then likely generate higher revenues than ad-based models.
Now, personally I’d rather pay a small amount that watch ads, but I’m not sure that the majority of people want the direct connection between their media consumption and money! The bigger issue is whether or not people will start to consider YouTube a challenger for cable content.
I think not: the nature of content – while getting closer – is very different on YouTube than on Cable or Broadcast, but it will be an interesting experiment. Will you pay a YouTube subscription for any of the partner channels? If so, how much and which YouTube channels.