CAT | Media Consumption
Television as we know it is not going away any time soon, but it is going to be disrupted at some time: all industries are.
But even the largest industries enter periods of transformation — think of once-dominant railroads, wired phone lines, the postal service. The fact of the matter is that periodically, technologies or business model innovations allow start-ups to enter industries offering services that are generally cheaper and more accessible, but of far lower quality. Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn’t afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). However, over time, these start-ups tend to invest in performance improvements in such a way that allows them to displace industry incumbents (the professionals who are cutting the proverbial cord in favor of Netflix, Hulu Plus, and Amazon Instant Video). This is the essence of what we call “disruptive innovation.” It’s transformed a number of industries and is starting to do the same in the world of television.
Read how Maxwell Wessell cut the cord and transformed his Television viewing.
Web Original News Video Get Twice the Views as TV Clips http://t.co/MHcBBP3o
An interesting data point from Stokes Young, and Executive Producer at MSNBC:
Video news created exclusively for the Web gets about twice as many streams online as videos clips from broadcast programming, says Stokes Young, Executive Producer of MSNBC.com in this interview with Beet.TV
Note how important transcripts have been to improving the findability of the clips.
More Movies Will Be Streamed Than Watched On Disc In 2012 http://t.co/6oOvgKnG And that’s the legal viewings!
Legal online viewings of films will more than double to 3.4 billion this year from 1.4 billion in 2011, IHS said today in a statement. Physical viewings of DVDs and Blu-ray discs will shrink to 2.4 billion from 2.6 billion, according to the forecast.
Unlimited-streaming subscription plans, including those offered by Netflix Inc. (NFLX) and online retailer Amazon.com (AMZN)’s Prime service, accounted for 94 percent of all paid online movie consumption in the U.S. last year, Englewood, Colorado-based IHS said. Streamed movies have been replacing video discs, much as streamed music is overtaking compact audio discs.
Of course, that’s little solace if your client(s) still demand shiny discs!
1 in 3 Viewers Despises Television And Wants To See It Die http://t.co/WvpihGVD
It’s a small sample but an interesting result: (more…)
Sweet sanity: 75% of Americans say infringement fines should be under $100 http://t.co/ftKhPLNA Now to get the message to Politicians
Frankly, when you can legitimately pay $7.50 a month for access to millions of tracks, the current statutory fine – up to $150,000 per instance – are way out of balance. There are far worse things you can do – criminal acts – that incur less of a penalty.
Actually, one third of the respondents thought there should be no fine for what 70% of people apparently are already doing: downloading content that isn’t licensed to them.
This is How Apple Will Eventually Defeat DIRECTV http://t.co/tjCVRNgP Bad technology compounded with a “don’t care” attitude.
Make No Mistake: Google Is Taking On The TV Industry http://t.co/6ntzqtFb The traditional TV industry should consider itself warned.
The biggest barrier to Google and Apple’s desire to create a new television distribution network has been the intransigence of the content owners to disrupt their own business model while it’s still profitable. So the obvious answer is for them to invest in content directly. (more…)
Second Screen Visionaries: 5 Ways Mobile Is Changing TV-Watching http://t.co/AacKJgKY
Last July, about a year and a half later, Rapid TV News reported on a white paper by British technology research company Mobile Interactive Group, which updated that number for the US and UK. It had “40% of mobile users saying that they are most likely to be multi-tasking using their phone while watching the TV.” (Some estimate that number nearly doubles when you look at the 18-24 demographic.) (more…)