CAT | The Technology of Production
I’m a regular reader of Seth Godin’s blog, and owner of a couple of books, so needless to say, I think he’s “on the money” with his marketing and general business advance. Today’s post really hit home:
When everyone has access to the same tools (more…)
About a year ago, Terry Curren and I tackled the topic of Temploratization of Creativity, and now it’s here! With directr you choose the template and the app then tells you what shots to take. It then builds them into a video based on the template. (more…)
During the last week I caught up with the (in my totally biased opinion) excellent take on FCP X and the Future of Editing by David Leitner in Filmmaker Magazine. He outlines the process of democratization that has happened since Final Cut Pro 1, and how that affects what is needed from a modern NLE. That article set me thinking about how hard it is to hide complexity in a simple interface and how that affects the learnability of the software.
Yes, finally, another Terence and Philip Show! This time Terence grills Philip on what really happened during the Solar Odyssey, the production lessons learnt and what else has come out of the experience.
Disappointing 3DTV sales makes 4K the Next Big Thing http://t.co/N0xVEBfk
The problem is that these “big things” are not driven by consumer demand, but by the tool makers who need to keep selling more production gear, and – perhaps more importantly – more consumer equipment to get the hardware turnover faster. Given that the average TV sits in the corner for 10 years or so, something has to be “created” to induce consumers to want to buy the next “big thing”. (more…)
Final Cut Pro X
I made the deliberate decision to use Final Cut Pro X to experience it on a bigger project. While there are some things that bug me in the interface – see my Disclosure Triangle rant for a start – there are many things I really enjoy and I’m mostly still finding it faster, particularly now that I’m into editing. Faster for my editing style at least. It performed well with FW800 and USB2 interfaces into the mid-2011 MacBook Pro I was working with in the field. It performs even better with that USB drive connected via USB3 on the MacBook Pro Retina. (My welcome home gift to myself, originally intended to be used as part of the production.) (more…)
For the on-board production, the plan was to ingest all footage via the Mac Mini server to create a Final Cut Pro X Event – for the day, the sub-day or the story . The funny thing is, I questioned Apple’s use of “Event” in Final Cut Pro X until I had to try and find a term to cover the same ground. Event seems to work as well as anything. (more…)
My approach to audio is where I would make the biggest changes. Largely because the show I produced was not the one I set out to produce, and because I think the radio mics on board were overkill. (more…)