The present and future of post production business and technology | Philip Hodgetts

CAT | The Technology of Production

A couple of recent articles have pointed to Artificial Intelligence writing, or contributing to, a screenplay. A narrative script. I find this fascinating, even though my own area of interest in applied AI is in non-scripted.

There is no doubt that computer algorithms – up to true AI – will be involved in productions future. Smart people will work out how to master it.


We’re all aware that technology changes the workplace. Jobs disappear; sometimes to be replaced by other jobs that didn’t exist before. During the industrial revolution we were replacing manual labor with machines. The coming revolution is for white collar “knowledge” jobs. How soon will yours be among them?


Terence Curren and I recorded our thoughts on NAB 2016.  Topics covered include general impressions of NAB 2016, and why Terry did not attend this year; Blackmagic Design Resolve; Avid’s business; market fragmentation; HDR and expanded color gamut; Studio Daily’s Top 50 influencers (including Philip); Zcam; Lytro cam; VR; innovation; Apple watch and NDA’d Final Cut Pro X preview.

Episode 71: NAB 2016



Producing The semiSerious Foodies

The production kit for The semiSerious Foodies – Greg’s and my new project – fits on one small bag I can comfortably carry on my shoulder. Each episode of the video part of The semiSerious Foodies starts in a restaurant, and continues to local markets, on into whatever kitchen we have available when we travel.


I am still slightly horrified whenever I hear or read of someone who “doesn’t use keywords, I just use Favorites and rename them” I am infuriated. What you want is not a Favorite. What you want is a Keyword.

A Keyword that automatically organizes itself into collections. (Unlike Favorites).

Just under a year ago I wrote Why I love Keyword Ranges. If you’re using Favorites that way, read it.

I first wrote about derived metadata back at the end of January 2009. Derived metadata uses computer analysis to derive metadata from the video source. There are now technologies for speech-to-text, meaning extraction, facial detection, facial recognition, emotion detection, image recognition, and more. One company has been accumulating these somewhat diverse technologies: Apple.




Celtx grows up!

One of my favorite writing tools – Celtx – has revealed itself as a full production management resource.

Celtx has added a ton of new features to help not only screenwriters write scripts, but also help directors and creative teams work together on their projects using new story development and video planning tools.

Basic writing and storyboarding tools are included in the free version: $10 a month gets you it all.

If I wrote and produced narrative, I’d be all over Celtx.

If there was a theme to 2015 in production technology, it would be that this was the year of more. More pixels – 4K and beyond; more dynamic range with HDR video; more field of view as VR establishes; and more programming sources as Netflix et. al. become fully fledged ‘networks’.


Episode 69 of The Terence and Philip Show has us discussing how we adapt to change, as change is inevitable.

The small production kit I used on my recent family history video shoot was featured on Larry Jordan’s Digital Production BuZZ on June 19.

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