The present and future of post production business and technology | Philip Hodgetts

Aug/10

28

Is 3-D Dead in the Water?

Is 3-D Dead in the Water? 

Not a lot of commentary from me on this one. I’ve remained a skeptic about 3D production and it’s ubiquitous future. The graph in the center of the article tells the story.

According to Daniel Frankel of TheWrap.com, who published a version of the graph late last month, “no matter how it’s spun, the data on the expected 3-D explosion just isn’t going in the right direction.” Hollywood isn’t ready to give up, he reports, but there’s serious concern over the downward slope. As one theater-chain executive told Frankel, “the truth is probably that not everything should be in 3-D.”

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