The present and future of post production business and technology

Is 3-D Dead in the Water?

Is 3-D Dead in the Water? 

Not a lot of commentary from me on this one. I’ve remained a skeptic about 3D production and it’s ubiquitous future. The graph in the center of the article tells the story.

According to Daniel Frankel of, who published a version of the graph late last month, “no matter how it’s spun, the data on the expected 3-D explosion just isn’t going in the right direction.” Hollywood isn’t ready to give up, he reports, but there’s serious concern over the downward slope. As one theater-chain executive told Frankel, “the truth is probably that not everything should be in 3-D.”







2 responses to “Is 3-D Dead in the Water?”

  1. Hi,

    The link posted on this entry is dead, I guess this is the right one:

    I really enjoy reading your blog!



    1. Philip

      Thanks for the update