Apple Keynote – Back to the Mac: Implications for Final Cut Pro

9 replies on “Apple Keynote – Back to the Mac: Implications for Final Cut Pro”

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  1. I think PPro CS5 has a Find Faces feature. I haven’t played with it much yet, but from what I understand it does something similar.

    1. I thought I’d mentioned that. Must have been in the Twitter stream instead. PPro CS5 will tell you if there is a face in the shot or not. That’s pretty much it right now. Apple with iMovie 11 have a more advanced feature, plus the shot recognition.

  2. Will there be a Final Cut pro 8? Or even a 7.5? I’m not sure given the underwhelming silence about Pro apps and especially the removal of high speed interfaces from the MacBook range (can’t really call the 15″ MacBooks “Pro” any more can you?) And the dumbing down of QT is a bad omen as far as I am concerned. More than ever before I’m thinking the future fro pros might be Adobe and certainly Avid, but not Apple.

    1. Come on, Apple NEVER talk about future releases, and the next one would not be scheduled until 2011 – around July – based on the very, very consistent (until FCP 7, which was delayed 4 months before release) 2 year cycles. The 15″ has FW 800 as does the 17″ MacBook Pros. If you’re working with video you’re on a MacBook Pro at least if you’re doing it professionally.

      You’ve obviously not been reading the blog before Justin – I’ve outlined the future of QT (and it was confirmed sort of in today’s keynote) – several times. Scroll back three weeks or so to What Should Apple do with Final Cut Pro for the most recent version.

      Apple will be back in 2012 (or later) with a really great, re-imagined Final Cut Pro. At least that’s what the DATA points to.

  3. Since Apple is saying “Summer 11”, doesn’t that put us ahead in terms of the release of 10.7? Normally you’d be expecting a final Beta for developers at WWDC in June, but if Apple is really looking at a Summer release, everything would likely have to be shifted ahead several months.

    I suppose I’m just chomping at the bit, not because I find the current FCP insufficient, but just so it can come out and people can finally shut up about Apple abandoning Pro Apps.

  4. When Apple says “Summer” remember they have up to Sept 20th to ship and most OS versions have had a second preview at WWDC and been released in Sep or Oct of the same year.

    Summer runs from June 20 to Sep 20. It could be final at WWDC. That’s happened. Or it could be nearly the end of September. But unlikely in the first half of the year.

    I understand the frustration about champing at the bit, but good software takes time, particularly when you have to wait on other parts of the company (something Adobe and Avid do not have to do).

  5. FCP. can I say who cares anymore ? I’ve moved on to PP CS5 as my full time editor and haven’t used FCP for any real work for quite some time. Y_A_W_N ! no different then when I was ahead of the pack in leaving my previous NLE for FCP… years before everyone else switched.

    bottom line is use the right tool for the job. if apple makes it, ok. if adobe makes it fine. if autodesk makes it, well just have a lot of $$$$$ and ok.

    once you go native, you won’t go back. once you have full res full frame rate fx, you won’t settle for less. what on earth is the big deal in switching ?

  6. If People Finder is as inaccurate as face recognition in iPhoto, you won’t want to ever count on it.

  7. People Finder does not attempt to match a name to the face. It merely counts how many people are in the shot, and whether the shot is W M or CIU.

    that in itself is extremely valuable metadata.

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