The present and future of post production business and technology | Philip Hodgetts

CAT | Apple Pro Apps

It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.

This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.

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Feb/14

24

Another FCP X Movie?

Last week, we sold a Producer’s Best Friend, Sync-N-Link X and a Change List X all through the UK Apple Store on the same day. I think it’s reasonable to assume it was the same customer. That combination of apps appeals only to the highest level of productions – generally major motion pictures or very high end Television.

The App Store never lets developers know who made the purchase, so I don’t know any details, but it appears the “$100 million movie” isn’t the only one.

As is usual at this time of the year, Greg tallied up our software releases for the year. Well, more accurately his software releases, as I do not write the software. Surprisingly, we’re still updating software for Final Cut Pro 7.

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I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.

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Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.

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A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.

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Before running Final Cut Pro X 10.1 the first time, read this.

One of the most exciting new features of Final Cut Pro X 10.1 is the introduction of Libraries. Libraries now contain both Events and Projects in one package, very similar to classic Final Cut Pro “projects”.

This is a huge improvement, but of course it leaves no role for Event Manager X with Libraries, which are well managed within Final Cut Pro X 10.1.

Except Event Manager X is the best tool to use during the migration to Final Cut Pro X Libraries, therefore from today it’s free.

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Dec/13

19

Final Cut Pro X 10.1

Apple released Final Cut Pro X 10.1 overnight. I’ve had the privilege of working with this version for a while now, and here’s what I’ve found about the new features.

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Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.

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I know, we don’t release anything new for the longest time (although a lot of updates) and then we do two apps with only a week in between. Both Producer’s Best Friend and Change List X have been in development for quite some time, reaching the point where we think they were ready for release.

Industry standard Change Lists for updating Post Audio or VFX  of changes in the “final” edit.

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