Canadian musician outsources his indie video to Bangalore, beauty ensues http://t.co/CJroi0xH
In a recent Terence and Philip Show we wondered whether outsourcing or automation would kill us first. Now we have an example of a music video being completely outsourced, with apparently great results.
Derryl Murphy sez, “Drew Smith‘s lovely new song ‘Smoke and Mirrors’ needed a video, so he decided to outsource it. The result is wonderful.”
So I outsourced my video to Bangalore, India. Why? Well, I figured the last thing the world needed was another low-budget singer songwriter video. Fortunately, the first Virtual Assistant I found on google also happened to be a dance choreographer. After a couple of emails and phone calls, I received this beautiful video in my inbox. Many thanks to Asha Sarella and Vishwas Avathi. I can’t thank you enough!
Comments
One response to “Canadian musician outsources Indie Video to Bangalore”
I’m not worried about outsourced editing. Why? I’ve worked for years in web dev, which has been outsourced heavier and longer than video; I also edit & do post. I’ve seen it play out in other fields.
I’m not worried because one essential thing that local clients need, that outsourcing cannot provide, is cultural understanding and communication. If we focus on that, we’ve got nothing to worry about.
This video is fascinating as an example, but also makes no sense at all to a Western viewer. There’s all kinds of Indian cultural stuff going on that likely has meaning over there (the gods & dances), but is utterly lost here. Doesn’t mean it’s a bad video, but unless your script calls for Indian culture, Bollywood dancing and the lot, complete outsourcing won’t work.
I look at it like tech that has replaced skillsets, like automated transcription or other things being replaced by, well, robots. You proved that robots could create great rough cuts based on metadata, and look – we’re still here! =)