The present and future of post production business and technology | Philip Hodgetts

CAT | Lumberjack

In a new Terence and Philip Show we start with the question “Should Apple be present at Trade Shows like NAB?” and then extend discussion to question whether there is still a role for big trade shows like NAB and IBC.

http://www.theterenceandphilipshow.com/episode-80-shoul…o-to-trade-shows/

If I was to summarize 2017 it would be: AI, HDR, VR, AR and Resolve. If you missed any trend they would be Artificial Intelligence (really Machine Learning); High Dynamic Range; Virtual Reality (i.e. 360 or 180 degree video); Augmented Reality; and Blackmagic Design’s Resolve 14.

As Augmented Reality is composited in at the viewer’s device, I doubt there will be any direct affect on production and post production.

Virtual Reality has had a good year with direct support appearing in Premiere Pro CC and Final Cut Pro X. In both cases the NLE’s parent purchased third party technology and integrated it. Combined with the ready availability of 360 cameras, there’s no barrier to VR production.

Except the lack of demand. I expect VR will become a valuable tool for a range of projects like installations, telepresence and travel, and particularly in gaming, although that’s outside my purview.

What I don’t expect is a large scale uptake for narrative or general entertainment functions. Nor in most of the vast range of video production. It’s not a fad, like 3D, but will likely remain a niche in the production world. I should point out it’s very possible to make good money in niches!

Conversely I would not buy a new screen without it being HDR compatible – at least with one or two of the major HDR formats. High Dynamic Range video is as big a step forward as color. I believe it provides a fundamentally better viewing experience than simply upping the pixel count.

High Dynamic Range is supported across the most important editing software but suffers from two challenges: the proliferation of competing standards and studio monitoring.

The industry needs to consolidate to one standard, or sets will have to be programmed for all standards. None currently are. Ultimately this will change because it has to, but some earlier set purchasers will probably be screwed over!

HDR studio monitors remain extremely expensive, and hard to find. There’s also the problem of grading for both regular and high dynamic range screens.

I have no doubt that HDR is fundamental to the future of the “television” screen. It will further erode attendance in movie theaters as the home experience is a better image than the movie theater, and you get to control who arrives in your media room!

In 2017 Resolve fulfilled it’s long growing promise of integrating a fully feature NLE into an excellent grading and DIT tool. One with a decent Digital Audio Workstation also integrated. Blackmagic Design are definitely fulfilling their vision of providing professional tools for lens-to-viewer workflows, while continuing to reduce the cost of entry.

When you hear that editors in major reality TV production companies don’t balk at Resolve, despite being Media Composer traditionalists, I do worry that Avid may be challenged in its core market. Not that any big ProdCo has switched yet, but I wouldn’t be surprised to see significant uptake of Resolve as an editing too in 2018.

My only disappointment with Resolve is that, as of 14.1, there is now way to bridged timed metadata into Resolve. Not only does that mean we cannot provide Lumberjack support, but no transcript (or AI derived metadata) import either. It’s frustrating because version 14 included Smart Collections that could function like Keyword Collections.

In another direct attack on Avid’s core markets, both Resolve and Premiere Pro CC added support for bin locking and shared projects. Implemented slightly differently by each app, they both mimic the way Media Composer collaborates. Resolve adds a nice refinement: in app team messaging.

The technology that will have the greatest affect on the future of production has only just begun to appear. While generally referred to as Artificial Intelligence, what most people mean, and experience, are some variation on Machine Learning. These types of systems can learn (by example or challenge) to expertly do one, or two tasks. They have been applied to a wide range of tasks as I’ve written about previously.

The “low hanging fruit” for AI integration into production apps are Cognitive Services, which are programming interfaces that help interpret the world. Speech-to-Text, Facial recognition, image content recognition, emotion detection, et. al. are going to appear in more and more software.

In 2017 we saw several apps that use these speech-to-text technologies to get transcripts into Premiere Pro CC, Media Composer and Final Cut Pro X. Naturally that’s an area that Greg and I are very interested in: after all we were first to bring transcripts into FCP X (via Lumberjack Lumberyard). What our experience with that taught us is that getting transcripts into an NLE that doesn’t have Script Sync wasn’t a great experience. Useful but not great.

Which is why we spent the year creating a better solution: Lumberjack Builder. Builder is still a work in progress, but it’s a new NLE. An NLE that edits video by editing text. While Builder is definitely an improvement on purely transcription apps, it won’t be the only application of Cognitive Services.

I expect we at Lumberjack System will have more to show later in the year, once Builder is complete. I also expect this is the year we’ll see visual search integrated into Premiere Pro CC. Imagine being able to search b-roll by having computer vision recognize the content. No keywording or indexing.

Beyond Cognitive Services we will see Machine Learning driving marketing – and even production – decisions. In 2018, the terms Artificial Intelligence, Machine Learning, Deep Learning, Neural Networks will start appearing in the most unexpected places. (While they describe slightly different things, all those terms fall under the Artificial Intelligence umbrella.)

I’m excited about 2018, particularly as we do more with our new intelligent assistants.

If you’re not going to be at IBC then move on, but if you’re going you’ll probably want to be at the FCP X World Event, particularly on Saturday at 12:15 and Sunday at 2:15 when Lumberjack System will be previewing the latest addition to the Lumberjack family. (more…)

Jun/17

1

Lumberjack iOS Logger 3

Today we released a new version of the Lumberjack iOS Logger – version 3.

iOS Logger for iPhone and iPad has been completely rewritten for increased speed and stability. New features include a warning for logs not uploaded, the ability to add a note to a keyword range upon completion, the ability to review logged (but not uploaded) keywords and the ability to add or edit a note to logged keyword ranges.

Thanks to Robert Desauger.

May/17

23

Software Product Updates

We’ve recently added new features to SendtoX – named Favorite ranges from Clips in a Sequence – and Lumberjack System where we developed a workflow for backLogger to support RED R3D media.

(more…)

For those in the LA area who want to understand what all the Lumberjack System hype is about, this is your chance to get an in depth look at Lumberjack System, and get your questions asked. Everyone leaves with a one month free trial.

Come join us at LumaForge in Hollywood Thursday March 2nd.

Jan/17

20

Lumberjack Story Mode in Action

With Lumberjack System we don’t focus enough on Story Mode. Of late Transcript mode and Magic Keywords have taken the main focus, and of course the primary real-time logging and pre-editing tools are well known by now.

But Story Mode is ultimately move valuable if the project continues more than a one or two day shoot. Story mode lets us send Lumberjack logged Final Cut Pro X Events or Libraries back to the Lumberyard app to create string-outs from all the footage.

This recently became very valuable for a recent project: extracting the conversations on Final Cut Pro X from nearly 20 episodes of Lunch with Philip and Greg for an upcoming documentary.

(more…)

I’ve (along with many other people) have been beta testing SpeedScriber, an unreleased app that combines the power of an API for speech to text with a well thought out interface for correcting the machine transcription. Feed the SpeedScriber output to Lumberyard (part of Lumberjack System) and extract Magic Keywords and in a very short period of time (dependent largely on FCP X’s import speed for the XML) and you have an organized, keyworded Event with a fully searchable Transcript in the Notes field.

(more…)

Oct/16

14

New Lumberjack System Feature

A Lumberjack customer asked for a way of adding Markers during logging, to indicate the beginning of a new round, some of which they keep and some they don’t. Other metadata was logged with Keyword Ranges.

Rather than take up more screen real estate with a new button, we repurposed an existing function in Lumberyard. Previously, any logged Keyword Range less than 5 seconds long was ignored. We figured anything that short was a mistake. Now it creates a Marker.

Run the Lumberyard app and Check for Updates… under the main menu. It’ll download and install version 1.5 for you. This supports adding a marker for a logged keyword that’s less than 5 seconds (instead of ignoring them).

The Marker will be named using the Keyword as the name, but it will be applied at the starting point as a single frame Marker.

For logging the main thing to remember is to have your back-time set to zero. Even with a 5 second back-time the stop time will be more than 5 seconds after start time and it will be treated as a keyword instead of as a marker.

As you probably all know, I have two day jobs heading Intelligent Assistance Software and Lumberjack System. We’re very proud of the work we’ve done through both companies. We make a decent income from them for sure, but what makes us particularly happy when our tools get people’s work done faster. They get to go home to their families earlier and production has less drudgery.

So it pleases us greatly when that gets recognized, as it did this trip.

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