The present and future of post production business and technology | Philip Hodgetts

Sep/10

11

If you’re not paying for it,…

If you’re not paying for it, you’re not the customer; you are the product being sold. http://bit.ly/cwgr4x

This is (yet another) reason why I don’t like advertising. Effectively whoever makes the program (website, etc) is not interested in me, only that they can sell me out to advertisers who’s content I do not want to see (99% of the time).

I am not a product to be sold.

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2 comments

  • Norman Hollyn · September 14, 2010 at 12:34 pm

    AS the Firesign Theater once said “Eat or be Eaten.” As Robert Heinlein said “There’s no such thing as a free lunch.”

    No one creates content for free, at least not for long. They have to get paid somehow — either in ego points, or in money. It doesn’t get much clearer than that, unless you’re Mother Theresa (and I’m not 100% sure about that either).

    And, sorry Philip, but if you’ve done so much as sign up for a newsletter or given anyone some of your information EVER — then you are being sold. This is a parallel discussion to the issue of privacy.

    • Admin comment by Philip · September 14, 2010 at 2:20 pm

      If you’re not paying for it directly then you’re being sold – your attention is being sold mostly, as you say.

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