The present and future of post production business and technology | Philip Hodgetts

There’s been a lot of speculation about Avid’s Financial Position – some of it by me for sure – that I decided to spend a little time examining the most recent accounts I could find to work out what the facts are.

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The preview of the new MacPro has, not surprisingly, polarized “the Internet”. It is however exactly the computer I thought Apple would produce for a new MacPro. Well, the tubular design was a surprise, but the lack of internal drive space, expansion slots were no surprise. But the lack of NVIDA “cards” and therefore CUDA support, has alarmed many, quite needlessly.

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In a recent post commenting on Marissa Mayer’s “Professional Photography is dead” statement, Chuq Von Rospach posted Why Marissa Mayer was really right, even if you hate hearing that fact. Essentially the argument is that, because modern cameras make it easier to take a decent/good picture there’s less need for the professional.

I think we could replace “Professional Photographer” in that article, with “Professional Videographer” because the issues are very similar.

Given how few people are full time professional video editors, and how many seats of NLEs have been sold, there are clearly a lot of people “in between”: people who edit professionally, but not all day, every day. Here are a couple of examples from my recent reading.

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Yesterday my friend Michael Kammes tweeted:

The *real* reason cameras need higher resolution at a lower price point is so “Caught on Camera” type shows have tolerable video.

However it made me think that the real reason we have so many high resolution cameras as cameras, or as cell phones, is that there will never again be a visual gap in a documentary!

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As part of our ongoing beta testing of Lumberjack we recently did a shoot at Furnishing Hope for After Action reports on the Military Entertainment Channel. I get to edit this one, so it was really nice to start with my multicam clips fully logged.

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Over at Video Insider  challenges people to not make these two fatal mistakes in brand-focues video: Are You STILL Making These Fatal Video Content Mistakes? (more…)

Episode 56: Does the TV Industry need a visionary?

Terence and Philip consider whether or not the Television Industry needs a visionary like Apple’s Steve Jobs to innovate into the future. The Television industry will undergo upheaval anyway, with or without a visionary, but in what direction?

So far the evidence from Tor Books and O’Reilly (publisher of David Pogue’s Missing Manual series) has shown no decrease in sales when their e-Books went DRM free. Conventional wisdom was simply wrong.

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I’ve often posted links to rebuttals of the various MPAA/RIAA/Copyright maximalist organizations because of their loose connection to the facts. It’s very good to see that the various groups are coming together to attempt to find common ground in the copyright debate. Check out the questions in Techdirt’s summary.

Announced in this morning’s Keynote (or perhaps Techcrunch jumped the gun) Adobe will no longer be selling Creative Suite – software you can buy – and going subscription only with Creative Cloud.

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