This certainly isn’t the first time Apple have filed for “Works with” Trademarks, and that’s what makes it interesting. Previously these type of trademarks have been for Apple Ecosystems, like iPhone, iOS, iPad, CarPlay, AirPrint, et al.
While I have no idea what it might mean – developers have no clues yet – it is interesting that iMovie and Final Cut Pro X are being considered as part of a larger ecosystem. For those who don’t know, these days iMovie is a version of Final Cut Pro X with a simplified interface.
Terence Curren and I recorded our thoughts on NAB 2016. Topics covered include general impressions of NAB 2016, and why Terry did not attend this year; Blackmagic Design Resolve; Avid’s business; market fragmentation; HDR and expanded color gamut; Studio Daily’s Top 50 influencers (including Philip); Zcam; Lytro cam; VR; innovation; Apple watch and NDA’d Final Cut Pro X preview.
Our latest lunch with Oliver Peters was recorded during NAB 2016 in Las Vegas. Oliver Peters is an independent video/film editor, colorist, post production supervisor and consultant. He is also a contributing editor/writer for Videography, DV and TV Technology magazines. he’s worked in the radio, television and film industries since 1970. Over the years, this has included a variety of hands-on production and post production positions, as well as various facility management roles. Along the way, I have earned numerous awards, including local, regional and national Addy, Telly and Monitor Awards. His full bio can be found on his blog.
I’ve mentioned in passing that I’ve been learning to sing over the last two years (almost to the day). Well, it seems like a reasonable outlet to sing about the things I love and do. Here’s a short musical tribute to Lumberjack’s three modes: real-time keywording; story building; transcripts and magic keywords. Adapted lyrics by Philip Hodgetts
Our latest Lunch with Philip and Greg is with multi-hyphenate Liz Radley. Liz has worked in most departments in production including visual effects, camera, Director, producer, writer and editor. She currently produces mostly making of, or on-screen graphics for movies and has collaborated closely with Clint Eastwood for many years.
Just over 7 years ago I started identifying the types of metadata that would be useful in post production. One that particularly excited me was derived metadata: using a computer algorithm to derive useful information for use in post production. At the time the only example I could suggest was deriving location and type of location from GPS data.
A recent articles, and project, demonstrate an increasing trend to automate certain types of production: generally that which is highly predictable. One example uses new technology to build news videos from text articles; the other builds multiple videos based on the same XML template.
These types of technologies are but another in a series of developments on templatorization or automatic editing. Naturally, at the heart of all automated processes is metadata.
Mike Matzdorff is a writer, director, editor, assistant editor and has composed the score for one indie film and a stage play. He has spent over 20 years in editing rooms of feature films and Emmy winning television shows, including Fight Club, Analyze This, Last Comic Standing and Monk.
He was the first assistant editor on FOCUS – the first major film edited on Apple’s Final Cut X software – and wrote a book on the experience loaded with real world tips, tricks, and proven workflow techniques (check fcpxfeatures.co).
Recently, Mike has been: a keynote speaker at the FCPX Creative Summit, a guest lecturer at the University of Illinois & San Diego Fina Cut User Group, and led a panel at a special event featuring Final Cut Pro X hosted by the American Cinema Editors.
He’s currently editing animation for Duncan Studio in Pasadena and helms his production company miguma.
Adobe revealed record quarterly earnings on March 17th, with $1.38 billion in quarterly revenue ($5.5B annualized) and 4.252 million Creative Cloud subscribers (us included).
Of course, Adobe is strongest in document handling and photography but every subscriber has access to the entire Creative Cloud suite. I believe the integration between the video and audio apps is one of Adobe’s strengths in the creative TV, film and video space.
If I had to place an educated guess, I’d say there are more active Premiere Pro CC users than Media Composer active users, but not as many as Final Cut Pro X.
Doug blush has been an award-winning filmmaker for more than 20 years, currently focusing on top level documentary features and independent film productions through his Los Angeles-based company, MadPix, Inc.
His credits include directing, editing, writing, producing and/or camera on more than seventy feature and television documentaries, including Oscar, Emmy, Grammy and Peabody Award winning projects, eight Sundance Film Festival features including one Grand Jury and one Audience Award winner, and two of the top 60 box office documentaries of all time. Contact him at [email protected]