The present and future of post production business and technology | Philip Hodgetts

Before running Final Cut Pro X 10.1 the first time, read this.

One of the most exciting new features of Final Cut Pro X 10.1 is the introduction of Libraries. Libraries now contain both Events and Projects in one package, very similar to classic Final Cut Pro “projects”.

This is a huge improvement, but of course it leaves no role for Event Manager X with Libraries, which are well managed within Final Cut Pro X 10.1.

Except Event Manager X is the best tool to use during the migration to Final Cut Pro X Libraries, therefore from today it’s free.

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One of the most interesting NAB announcements was the addition of some 70 additional editorial tools to DaVinci Resolve 11. This makes Resolve a very competent on-set DIT tool, a full featured NLE, and a world-class finishing tool. Mostly for FREE. What is interesting here is how this is likely to play out in the long term.

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It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.

This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.

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Apr/14

4

Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

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The latest release of Resolve – 10.1.3 – includes this gem:

  • GPU debayer Preferences option for REDCODE RAW clips

I think it’s inevitable that NLEs also get this GPU capability, which allows debayering of RED RAW files on the GPU instead of needing a RED Rocket card for the task. Already Premiere Pro uses the GPU for debayering for Cinema DNG files, so I see a trend coming.

In fact Adobe’s David Hemly teased a real-time GPU debayer as part of a March Technology Preview. (Toward the end). Technology previews are not guaranteed to be part of a future release, but they always have been in the past!

Mar/14

20

1.8 Million Creative Cloud Subscribers!

Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.

I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.

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Feb/14

24

Another FCP X Movie?

Last week, we sold a Producer’s Best Friend, Sync-N-Link X and a Change List X all through the UK Apple Store on the same day. I think it’s reasonable to assume it was the same customer. That combination of apps appeals only to the highest level of productions – generally major motion pictures or very high end Television.

The App Store never lets developers know who made the purchase, so I don’t know any details, but it appears the “$100 million movie” isn’t the only one.

[Update] MacUpdate have moved a little and made changes and updates that at least remove most of the perceived damage being caused. We have cordially agreed to disagree about their business model, which – because they have no mechanism to remove an app permanently – I consider immoral and parasitic.

Original Post begins.

MacUpdate have listed our Intelligent Assistance Apps without our permission. Their listings have significant errors and we’d rather they not be listed because:

a) as a developer you have to jump through hoops (with a broken system) to “claim” your apps

b) as a developer you are responsible for correcting all the errors made by the MacUpdate team, creating an addition burden on the developer (me) and it causes confusion among potential customers which damages our reputation. (When MacUpdate list a commercial app as a “demo” people are upset when it is not a demo version.)

c) There appears to be no way to remove the listing, even when you jump through all the hoops MacUpdate request.

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Jan/14

22

Learn about FCP X and 4K in Culver City (LA)

I think of 4K more as shortcut for “high end production workflows” (which may be in 4K or not) rather than a literal 4K push, although there’s no doubt 4K will become normal in some workflows, so I’m more than happy to get involved with Larry Jordan’s 4K FCP X seminar on January 14, and supporting FCPWORKS.com for their Final Cut Pro X and 4K presentations this Saturday January 25th in Culver City, LA.

I’ll be demonstrating our apps, Lumberjack and answering FCP X questions. You can find the information for free registration at fcpworks.com.

I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!

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Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

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