The present and future of post production business and technology | Philip Hodgetts

Archive for March 22nd, 2010

A good discussion of the segmentation of market into high end (Apple) and “good enough” Acer http://bit.ly/9NPWrL

While Apple have been claiming the high end markets, others have been working on a different tactic.

On the contrary, companies like Ikea, H. & M., and the makers of the Flip video camera are flourishing not by selling products or services that are “far better” than anyone else’s but by selling things that aren’t bad and cost a lot less. These products are much better than the cheap stuff you used to buy at Woolworth, and they tend to be appealingly styled, but, unlike Apple, the companies aren’t trying to build the best mousetrap out there. Instead, they’re engaged in what Wired recently christened the “good-enough revolution.” For them, the key to success isn’t excellence. It’s well-priced adequacy.

Audiences Don’t Pay for Content (they never have until now) http://huff.to/a62xKB Beyond newspapers. Worth a read.

We need to stop blaming digital technologies as the reason that consumers stopped paying for content and recognize that digital technologies may actually be the opportunity to get the consumer to pay for content when they were never willing to do so before.

Mar/10

22

Why ‘TV Everywhere’ Will Fail

Why ‘TV Everywhere’ Will Fail http://to.pbs.org/dxVqpG Propping up old model, not new model.

TV Everywhere is designed to prop up the existing cable model business, not to provide a true customer-centric service, and therefore will fail.

March 2010
M T W T F S S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031