A good discussion of the segmentation of market into high end (Apple) and “good enough” Acer http://bit.ly/9NPWrL
While Apple have been claiming the high end markets, others have been working on a different tactic.
On the contrary, companies like Ikea, H. & M., and the makers of the Flip video camera are flourishing not by selling products or services that are â€œfar betterâ€ than anyone elseâ€™s but by selling things that arenâ€™t bad and cost a lot less. These products are much better than the cheap stuff you used to buy at Woolworth, and they tend to be appealingly styled, but, unlike Apple, the companies arenâ€™t trying to build the best mousetrap out there. Instead, theyâ€™re engaged in whatÂ Wired recently christened the â€œgood-enough revolution.â€ For them, the key to success isnâ€™t excellence. Itâ€™s well-priced adequacy.
1 reply on “A good discussion of the segmentation of markets”Leave a Comment
The article seems a little confused to me.
I’d argue that “well-priced adequacy” is exactly what companies have been providing to the mid-market for years anyway. The low-end consumer buys on price, the high-end consumer buys on quality and the mid-market consumer is looking for a balance between the two.
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