The present and future of post production business and technology

79c an hour for Desperate Housewives

79c an hour for Desperate Houswives from advertising revenue.

This is right at the high end of advertising revenue per viewer per show.  Most fall in the range of 25-65c per viewer per show, with a few very successful outliers at 70-80c per viewer per show.

And yet, through iTunes they want $1.99. Just let me pay that advertising revenue equivalent (and remember that includes distribution costs) and have no advertising.