79c an hour for Desperate Houswives from advertising revenue. http://nyti.ms/aRhoU2
This is right at the high end of advertising revenue per viewer per show. Most fall in the range of 25-65c per viewer per show, with a few very successful outliers at 70-80c per viewer per show.
And yet, through iTunes they want $1.99. Just let me pay that advertising revenue equivalent (and remember that includes distribution costs) and have no advertising.