Futures trading for Film Profits?

Futures trading for Film Profits http://bit.ly/bReQud This can’t end well. “Insider trading seems like it would be a non-trivial issue”

I think this is a very bad idea. The ‘wisdom of the crowds’ is no more likely to get it right than the “experts” – and the example on predicting revenue for Alice in Wonderland proves that point. Insider trading is going to be a huge problem.

But really, gambling on predicting the revenue of a film is what the studio has already done. Why is there a need for an exchange so that all and sundry and lose their shirts?