The present and future of post production business and technology | Philip Hodgetts

Mar/10

21

Publisher Experiments With ‘Free’ – Sales go up 20x!!

Publisher Experiments With ‘Free’ And Sees Book Sales Increase 20x http://bit.ly/aQXBLy Obscurity is a bigger problem than ‘piracy’.

Much of the talk by the big 6 publishers has been stress over cannibalization of print sales, or the idea of replacement sales, by ebooks. For midlist publishers such as ourselves, I believe we fight against substitution. We capture the “browser” market. If our title is not available or visible, a customer will simply substitute for another one in the genre. Free gave us the visibility that we could not purchase.

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