The present and future of post production business and technology

$995 daVinci Resolve on OS X Confirmed

The rumor went around last night and has been confirmed this morning: Blackmagic Design have indeed released a software-only version of daVinci Resolve for US$995 and a turnkey package for just under $30,000.

I never thought I’d stay in this indusry long enough to see a daVinci product under $10,000, let alone under $1000. daVinci color correction tools have traditionally been priced at over $300,000 (with hardware). High end color correction has never been more affordable, with Apple’s Color included in their Final Cut Studio package and Avid’s Symphony product also providing high end color correction capability.

There is no reason that your project shouldn’t look visually stunning.