The present and future of post production business and technology | Philip Hodgetts

Archive for May 11th, 2010



Embed Videos In Your Web Pages using HTML5

Embed Videos In Your Web Pages Using HTML5 Practical advice and what works in which browser.

From giant video sites like YouTube to Wikipedia, everyone it seems wants to get their video out of Flash and into native web formats. With Microsoft recently announcing it will support the HTML5 video tag in the coming Internet Explorer 9, expect even more sites to abandon Flash for native video.

So, you want in on the fun? Do you want to use some HTML5 video tags on your site right now? No problem. Fasten your seat belts, as we’re about to take a tour of the wonderful world of HTML5 video.



A better way to measure web video?

A better way to measure web video? Ad giant WPP’s R&D division launches beta of new service.

This will really only interest those who want to support media from advertising – not the only business model for sure – but would be a good step to accurate viewing figures. Too often, a “view” is counted if the video is played at all – even a second or two counts as a play; or the video auto-plays, sliently in a hidden window “below the fold” to get the play numbers up.

Kantar Video, a new business unit, just launched under the direction of Bill Lederer, who has previously worked for Kantar, TNS, and Getty Images. Its first product, “Kantar Videolytics,” is rolling out in private beta, and Lederer expects to launch a public beta this fall. It will be a subscription service that integrates into existing web video players, formats, etc.



A dozen reasons TV shows get made BESIDES ratings.

A dozen reasons TV shows get made BESIDES ratings from VP of SyFy Craig Engler.

But beyond that there are dozens of other things we consider along the way. Some weigh more heavily than others, and each show follows a slightly different path. Below are a dozen things we think about when evaluating shows and potential shows that might give you more insight into how things actually make it onto TV. This isn’t comprehensive and it’s definitely not a formula, but it does go beyond just the cost vs. ratings most people know about:

What kind of show it is; who’s connected to it; does it have a sustainable premise; what type of audience will it bring; when can we air it; what can we air with it and what will it be up against; can it be repeated; is it easy to understand….

Lot to consider.

May 2010
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