Meanwhile, the ‘backchannel’ discussion currently taking place on Twitter could be integrated directly into the programme. A Google TV app (for example) could allow producers to foster discussion via custom tools that suit the show in question
I already wrote abut the better approach at the second URL above, but having the program fit in among all the Twitter and social overlay seems like a really bad idea for directors and audiences. Put the interaction on the second screen: iPad, iTouch, iPhone, laptop etc.
I agree with the social TV aspects, but simply don’t think it’s viable on the primary screen.