The present and future of post production business and technology

Social apps on a TV, a really bad idea!

Social apps on a TV, a really bad idea as they describe it My take is that it’s the wrong approach

Meanwhile, the ‘backchannel’ discussion currently taking place on Twitter could be integrated directly into the programme. A Google TV app (for example) could allow producers to foster discussion via custom tools that suit the show in question

I already wrote abut the better approach at the second URL above, but having the program fit in among all the Twitter and social overlay seems like a really bad idea for directors and audiences. Put the interaction on the second screen: iPad, iTouch, iPhone, laptop etc.

I agree with the social TV aspects, but simply don’t think it’s viable on the primary screen.