The present and future of post production business and technology | Philip Hodgetts

Jul/10

21

What a reason to buy!

What a reason to buy”! http://bit.ly/bThyDa

I think I’ve mentioned here before of Techdirt’s CwF+RtB=profit where Connect with Fans who you give a reason to buy (something, not necessarily the media) is the modern secret to profiting from creative endeavors.

Well Indian cricket star Shirshendu Mandal is writing a book that has a special edition, for only $75,000, has one page that is partly printed with his blood. So far 10 people have signed up, which makes the income a whole lot better than the average publisher’s advance!

An odd ‘reason to buy’ and probably another in the “gimmick” category (brilliant but wouldn’t work for everyone) but it shows creativity.

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