The present and future of post production business and technology | Philip Hodgetts

Archive for August 11th, 2010

Aug/10

11

Tesco goes to Trolleywood

Tesco goes to Trolleywood http://bit.ly/c068cD

One step beyond branded media – custom movies! Content for one store only – harkens back to the early days of cinema where the studios also owned the cinemas. Kraft and P&G have jumped into the music business, so it’s only logical that Tesco will jump into the movie business. (Really, that’s logical?)

The supermarket giant that inhabits virtually every corner of our existence has this year moved into film-making with a straight-to-DVD movie or, as its makers prefer, a “DVD Premiere”. This autumn, Paris Connections will go on sale exclusively in Tesco stores. If successful, it could revolutionise the movie business, removing distributors and agents in one swipe and transforming how many films are made and funded.

Paris Connections is the first in a series of Collins adaptations, loosely based on her novel LA Connections, but transposed to Paris Fashion week. Today, in the Hotel Lutetia, the director Harley Cokeliss is shooting a catwalk scene. Many of the extras are authentic fashionistas: a man with wet-look leather trousers, plenty of big glasses and vertiginous heels. The effect is tarnished somewhat when I am hurriedly shepherded among them to make up the numbers.

Right now it’s just one movie, but it does indicate that there is a way around the stranglehold on production by the MPAA studios. Unlike those studios, Tesco didn’t intervene to micromanage the movie asking just “that it not be porn” and be PG15.

No matter how bad the movie, actors, directors, producers and the whole product crew got paid!

Aug/10

11

Don’t build from scratch – use a HTML5 Boilerplate

Don’t Build from Scratch. You Now Have an HTML5 Boilerplate to Work With http://bit.ly/cRheud

It’s essentially a good starting template of html and css and a folder structure that works. But baked into it is years of best practices from front-end development professionals. Take a peek through the source to get a feel of what’s inside. And if you think there’s too much? Delete key that badboy.

Read the list of features you get with this boilerplate. Makes it much easier to adopt HTML5 having the sorts of frameworks and support we have with older technologies.

August 2010
M T W T F S S
« Jul   Sep »
 1
2345678
9101112131415
16171819202122
23242526272829
3031