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Leo Laporte’s TWiT Making Millions from Ads and Fans

Leo Laporte’s TWiT Making Millions From Ads and Fans

I’m always pleased to read of people doing well from podcasting and “new media” and this report on TWiT covers the subject well. What I found particularly interesting was this:

The story goes on to say that while the majority comes from ad revenue, Laporte himself takes his salary from fan donations, capping his personal income at $10,000 a month and putting the rest back into the company.

The fact that Laporte’s salary is covered by audience contributions speaks to the increasing power of the crowdsourced funding strategy. More and more examples of this approach to supporting online content keep popping up, whether it be Kickstarter campaigns to fund web series or post-download donations for free torrents of films.