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Steve Jobs, Circa 1997, Reintroducing Apple

Steve Jobs, Circa 1997, Reintroducing Apple

Steve Jobs, uncharacteristically in shorts, presenting to what seems like a mostly in-house audience in the Campus Town Hall space discussing what Apple stands for.

It’s very, very valuable to understanding the mind of the man who runs Apple and turned it around from near-death to “bigger than Microsoft”. A focus on people rather than MHz and the like, right back then.

He’s leading into the launch of the “Think Different” campaign, which moved me even at this distance.

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”