The present and future of post production business and technology

Interpreting Criticism of your ideas

Interpreting Criticism

A good read from one of my favorite marketing-oriented writers.

Heartfelt criticism of your idea or your art is usually right (except when it isn’t…)

When people criticize a new approach, new product or new service, it’s from within the context of their existing assumptions. I’ve been dramatically wrong about technology trends, taking a little time to “get” the benefits of pay-at-pump in gas stations, or even ATMs, because my assumptions about what I wanted were wrong.

The useful element of this sort of criticism isn’t that the fact that people in the status quo don’t like your idea. Of course they don’t. The interesting question is:what about the world as it is would have to change for your idea to be important?