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TubeMogul Rolls Out HTML5 Analytics.

TubeMogul Rolls Out HTML5 Analytics

This is an important step in HTML5 adoption, because without Analytics, publishers monetizing content with ads would be working in the dark.

Online analytics and monetization firm TubeMogul is making its reporting features available to companies that deliver video through HTML5 video players. By doing so, publishers can get the same analytics from the iPhone and iPad as they receive through Flash video players online.

Personally, I avoid any media with advertising so this isn’t going to help me.