The present and future of post production business and technology

The studios will lose the “war with Netflix”

The studios will lose the “war” with Netflix From Terry Heaton’s PoMo Blog

A very insightful article on why Netflix more truly connects with its customers than the “studios” do, and why that maters:

The first rule of Media 2.0 is that you ignore consumers at your own peril. The people formerly known as the audience are now fully in charge, as Rishad Tobbaccowala noted in 2004:

We’ve entered an era in which consumers are God, because technology allows them to be godlike. How will you engage God?

This strikes at the heart of all that is disrupting media, for legacy media has a history of ignoring consumers in the name of revenue growth. It’s a blind spot that threatens everything today and will continue to do so.