Last September, in my What should Apple do with Final Cut Pro article, one of the bullet points was:
Better media and metadata management.
Right in with 64 bit, all processors used and the use of the GPU. I immediately qualified myself:
Ok, there probably aren’t that many people clamoring for better metadata management, but it’s a significant part of better media management, and crucially important for the future of automation in post production.
Then toward the end of that article, under the heading of what I thought that Apple should do, other than what everyone expected, I said:
More metadata automation. Well, part of me hopes they won’t because that’s my field, but it would be nice to see source metadata being used to auto-populate Titles or Master Templates (like iMovie for iPhone does).
Truthfully, I was indulging in some wishful thinking. I still don’t think we’ll get – at least not with Final Cut Pro X v1 – auto-populating titles or Master Templates, but I am very pleasantly surprised how far Apple have “come around to my way of thinking”.
OK, let’s call it parallel development then, as I’m fairly sure that Apple had their metadata-centric rewrite well under way by the time I was writing, but it is gratifying to have one’s position validated. For a company that didn’t really show much sign of “getting” metadata with Final Cut Pro 1-7, they have certainly embraced it for Final Cut Pro X.