The present and future of post production business and technology | Philip Hodgetts

Archive for May 31st, 2011

Last September, in my What should Apple do with Final Cut Pro article, one of the bullet points was:

Better media and metadata management.

Right in with 64 bit, all processors used and the use of the GPU. I immediately qualified myself:

Ok, there probably aren’t that many people clamoring for better metadata management, but it’s a significant part of better media management, and crucially important for the future of automation in post production.

Then toward the end of that article, under the heading of what I thought that Apple should do, other than what everyone expected, I said:

More metadata automation. Well, part of me hopes they won’t because that’s my field, but it would be nice to see source metadata being used to auto-populate Titles or Master Templates (like iMovie for iPhone does).

Truthfully, I was indulging in some wishful thinking. I still don’t think we’ll get – at least not with Final Cut Pro X v1 – auto-populating titles or Master Templates, but I am very pleasantly surprised how far Apple have “come around to my way of thinking”.

OK, let’s call it parallel development then, as I’m fairly sure that Apple had their metadata-centric rewrite well under way by the time I was writing, but it is gratifying to have one’s position validated. For a company that didn’t really show much sign of “getting” metadata with Final Cut Pro 1-7, they have certainly embraced it for Final Cut Pro X.




Video is just another form of Literacy

Video is just another form of literacy.

In this episode of The Terence and Philip Show, the discussion revolves around the question of whether or not, “video production” is ‘just another form of literacy’. Some will make their living based on their literary abilities; others use it very peripherally to how they earn a living.

May 2011
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