The present and future of post production business and technology

Final Cut Pro X in action

Final Cut Pro X in action. A new series of three large post houses or shows that have moved to Final Cut Pro X.

The one that I like is the story of Electric Entertainment use of Sync-N-Link X on Season 5 of Leverage! We accelerated development so that the important step of batch processing dual system dailies was available for Electric Entertainment and the Leverage Season 5 workflow.

Reading through all the stories, the consistent theme is that Final Cut Pro is faster.

Radical Media

The switch to Final Cut Pro X has already strengthened the workflow from front to back. On the short list of top benefits is speed. Liz Mason, managing director of @radical.media, says that for the first clients whose projects were edited in Final Cut Pro X, “Speed is the first thing they notice.”

(Nice that 7toX was helpful for them too.)

Electric Entertainment

As a long-time professional editor, Gonosey was particularly interested in the application’s new editing model. “Given how I work in the timeline, Final Cut Pro X has been a very smooth and fluid transition,” he says. “The Magnetic Timeline has been working great for me. I do a lot of cutting in the timeline, and I never even think about losing sync. And the new trim tool makes quick work of whatever I need to use it for. It lets me edit a lot more efficiently with the waveforms, mostly putting dialogue in and cutting a lot of sound. So the new editing tools have been really helpful.”

Knut Hake

Hake says he quickly noticed that using Final Cut Pro X allowed him to work faster than he ever could with previous versions or with any editing tool. “We have a very tight editing schedule, as the season’s first episodes were already airing as we were cutting,” says Hake. “The editing speed with Final Cut Pro X was fantastic. Trimming especially was very fast, and a lot of it can be done without ever leaving the arrow tool.”

Hmm, what was it I postulated in December last year? Oh right, Final Cut Pro’s perception of being faster would drive adoption in an industry where the primary pressures are faster and cheaper!


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4 responses to “Final Cut Pro X in action”

  1. Marcus R. Moore

    I find it so funny just how upset (disguised as snark) some seem to be on twitter. It’s as if any professional adoption of FCPX is a personal attack at them.

    Well, in a way it is, as it just goes to show how wrong headed their knee-jerk perception of the software was (and still is). And this will only be more born out as 2012 goes on.

    It also show just how badly Apple handled this situation. Rather than the hit-and-run of their LAFCPUG appearance; if they had done sessions at NAB- educated people about the advantages of what’s at the core of FCPX. Rather than 4 months of informational black hole between the preview and release…

    1. Loving it…

  2. Chris Wilby

    Yep… red faces all round!

  3. Not to mention Resolve, Smoke, and PPro all have GUI’s that look like FCP X, Adobe Prelude does metadata FCP X does internally, and Resolve, Smoke both read FCPXML now. Yep, it’s really interesting to see where we are now.

    One response I am hearing now is “well, FCP X still has a long way to go!” Nope, it has a little ways to go. Apple said up front they have a 10 year development plan for X. It’s going to just get better and better. Watch the mimicry continue.