Romney’s campaign used Final Cut Pro X, with help from Crumplepop
So curiosity took me through Ars Technica’s look at the Romney campaign’s technology – Romney campaign got its IT from Best Buy, Staples, and friends– and got down to the heading Picking a few things up at the Apple Store and see that Apple picked up a decent customer in the campaign.
However, what took my eye was when I stumbled over “Crumplepop” in the list under ROMNEY CAMPAIGN’S SOFTWARE AND SOFTWARE SERVICES EXPENSES because it’s not a word that often comes up in campaign technology lists. That lead to a closer scan of the list and yes, Final Cut Pro X is listed as being another purchase. (Obvious because Crumplepop now only do Final Cut Pro X plug-ins and add-ons.) That’s roughly six seats with a Motion and Compressor included. Nice going Crumplepop guys.*
Queue the comments associating that purchase with the campaign result. Please don’t bother.
Now to read about the IT of the other campaign: 40 Engineers Worked 14-Hour Days, 7 Days A Week To Get Obama Reelected—Here Is Their Story from The Atlantic (via Business Insider). A quick scan suggests it contains no references to Final Cut Pro X or Crumplepop.
* I so want to make a joke about giving footage that 50’s look, but I fear what is purely a joke, will be interpreted as something political.